1. Emphasize brand identity
Visually display the brand logo in the prominent area such as the center of the cover, so that readers can perceive the brand entity information of the product-related businesses at the first time, highlight the characteristics of the enterprise and deepen their impression of its culture. Reasonable selection of font, color, composition style and other important factors set off and enhance the visual impact of brand logo, and increase the temptation of cover to consumers.
Make a unique composition
In the design of album cover, seeking uniqueness can usually get more attention from customers and viewers. For example, innovative or interesting composition methods, such as three-dimensional effects, characters and pictures, can break through the traditional boundaries and integrate creative elements into the design to impress customers.
3. Rational use of color
The color matching of the cover directly affects the reader's psychological reaction. Good color selection suitable for corporate culture, product information and audience needs can greatly promote the positioning effect of the album. For example, red can convey passion and emotion; Yellow is full of vitality and joy, and blue gives people excellent sensory experience such as enterprise stability and introspection. In the design, choosing the color that is most suitable for the target users can make the cover more attractive and visual feast.
Use high-definition pictures
The album cover is bound to revolve around the image and selling point, and a high-definition, sharp contrast, dynamic and static picture or illustration is one of the important factors for successful design. The exquisite and visual effects of the pictures usually affect whether customers choose to read this album, and even decide whether to learn more about this product and its related actual profits. Unless the space cost is saved, it is suggested to enlarge and use high-quality pictures as much as possible under the limitation of image quality and author.
5. The language is concise
Titles and slogans, as the basic elements of a picture book, are usually concise, highlight the main contents described in the book, be worthy of the name and be easy to identify, so as to quickly grasp the curiosity and attention of readers. In general, in the limited cover space, it is best to avoid too much messy text information and pay attention to stylized design, thus creating a more pleasant visual environment.
To sum up, the publicity album is an effective channel for enterprises to display their brand image, and its cover design is directly related to consumers' psychological reaction, trust and final purchase behavior. Therefore, cover design needs reasonable skills or elements to attract readers' attention, promote sales, and provide effective support in material selection, color matching and composition unit planning, so as to better enhance the publicity effect and customer satisfaction.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design brand. The design industry has accumulated many years and many design cases, hoping to help you.