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What is the design purpose of Mid-Autumn Festival gift box?
The Mid-Autumn Festival is one of the important traditional festivals in China, and it is also a happy time for people to get together and enjoy the reunion. In this special festival, giving gifts has become one of the main ways for people to express gratitude, care and blessing. In order to better catch consumers' eyes and increase sales, enterprises need to make great efforts in product design to make their products more distinctive and competitive. Therefore, the design of Mid-Autumn Festival gift box is very important.

The design of Mid-Autumn Festival gift box aims at:

1. Attracting customers: The exquisite Mid-Autumn Festival gift box can attract customers with its unique appearance and excellent quality, and make customers, especially those who pay attention to the quality of gifts and look for features, interested, thus increasing the public's brand awareness of the enterprise and promoting and expanding word-of-mouth communication.

2. Reflect brand value and style: An excellent Mid-Autumn Festival gift box is not only about technical production and packaging, but a perfect gift box design often represents the understanding and recognition of the brand cultural value system by the merchants, and at the same time, it can also interpret the brand's humanized intentions and hopes, and strive to give back to customers' demands for a better future. Therefore, enterprises should fully consider the brand image and market positioning when designing Mid-Autumn Festival gift boxes.

3. Increase sales: During the Mid-Autumn Festival, various gift boxes emerged, with fierce competition among them. By making a high-quality and reasonably designed Mid-Autumn Festival gift box, enterprises can improve the added value and aesthetic feeling of products, thus increasing consumers' willingness to buy. Our experience shows that outdoor advertising is often one of the core elements for businesses to realize reliable marketing at present, and the exquisite Mid-Autumn Festival gift box design can often show these advertising marketing concepts in cultural atmosphere, human feelings and other aspects, so that consumers can master the product content information, at the same time, strengthen their comprehensive and profound understanding and love for the gift-giving system, and help promote sales growth.

The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional packaging design company, hoping to help everyone.