In the spring of 1992, the wave of reform let Ni's Hitech Group founder, then a village-run enterprises in Wendeng, Ni Yongjun saw the hope of development. He threw off the shackles of the dull management system, opened the road of development of Ni's Hitech. In March of the same year, Ni's Seafood Hotel opened, although the hotel, but the business area of only 150 square meters, there are six employees. At the beginning of the business Ni's Hai Tai main seafood brand, in order to ensure the freshness of seafood, Ni's 1997 contracted 800 acres of mudflats, mainly engaged in shrimp farming, to bring consumers the feeling of freshness in addition to Ni's itself has reduced operating costs.
The next few years, Ni's seafood hotel with "a fresh", making the hotel customers, business is booming. However, in the primary stage of the catering industry, the threshold is very low, can be copied, following Ni's Seafood Hotel, in coastal Shandong, especially in the Jiaodong Peninsula, to seafood hotels under the title of catering units have risen in the case of a relatively fixed source of customers, which undoubtedly shunted Ni's first taste of this piece of "cake".
Numerous seafood hotels to participate in the market competition, so that the founder of Ni's Hai Tai Ni Yongjun out of Wendeng, looking for a new way out. 1999 December, Ni's embarked on a brand new entrepreneurial journey into the Jinan hotel industry. 2000 October, Jinan Ni's Catering Company Limited formal business, when there is a business area of more than 3,000 square meters. With the "fresh" bright features and thoughtful service, Ni's in Jinan's catering market quickly gained a foothold in that year, a substantial profit, while its operation in the Wendeng beach farming industry is due to a variety of reasons for the loss.
Practice has proved the "go out" timely and accurate, riding on the momentum of this development. Ni's decided to enter the Beijing development in 2001, and synchronized to start in Jinan site to open the second hotel. 2003, the end of December, Shandong Ni's Catering Company Limited and Beijing Ni's Hitech Catering Company Limited have opened their doors to customers. At this point, "Ni's Hitech" for the first time in a very personal information, the color of the ocean region to the community, and in April 2005, the formal registration of Ni's Hitech Group.
Going out of Ni's Hitech, completed the scope of business, management mode, entrepreneurial philosophy of the new beyond and challenge, the development of the pace is more exciting. By 2007, Ni's Hitech Group's total assets have reached 1 billion yuan, with five subsidiaries.
Ni's never forget to return home with a lot of glory, looking back at the starting point of growth in the coastal city of Wendeng, Ni's believe that it is their responsibility to contribute to the development of Wendeng, and the development of Wendeng in recent years has strengthened Ni's determination to go home and then start a business. Wendeng county's comprehensive competitiveness is among the best in the country with the positioning of the city as a "coastal resort and new city of blue industry". With the construction of the Blue Economic Zone on the Shandong Peninsula upgraded to a national strategy, there is no doubt that Wendeng's potential for development is even more unlimited. In the social responsibility and corporate planning of the dual drive, Ni decided to go home to develop.
In August 2007, approved by the construction department of Weihai City, Shandong Ni's Real Estate Development Co., Ltd. was formally established, the company's current development qualification for the second level, with the development and construction of multi-storey high-rise residential areas, high-grade hotels, commercial and residential buildings, industrial zones and integrated community capacity.
Following the first real estate project Hitech Manor project groundbreaking, in the 2008-2011 period, Ni's Hitech Group will be catering development model introduced into the real estate industry, Wendeng Guotai Real Estate, Weihai Rongtai Real Estate, Wendeng Fuchang Material Trade, Weihai North Garden and a large number of subsidiaries were established one after another.
Entering the real estate, responsibility, integrity in Ni's Hitech Group, the imprint on the body more clearly, the company's real estate properties are all used under the group's Jiaxin property management company, "self-produced and self-managed" property management model fundamentally guarantee the quality of property services. Wendeng South China Sea - Qingdao Bay project area, originally a saline land, ordinary landscape trees can not survive, in order to solve this problem, the company spent a huge amount of money from the field to transport the tree mud, and two or three years on the replacement. Has been completed for many years in the Hai Tai Manor project area, when the group found that the woodland type of greening in the area is not ideal, immediately sent to implement the introduction of adult ornamental tree species.
Responsibility, service, philosophy, is always Ni's Hitech Group's first pursuit, and then the dishes, the building. Indeed, in every corner of Ni's Hitech Group, cadres, employees of a smile, a bow, a salute ...... all reflect the group's management of meticulous and rigorous. Now, Ni's Hitech Group has founded 13 cross-industry subsidiaries, with more than 3,000 employees, training, employing nearly a hundred senior management personnel distributed in various important positions in the company, showing a diversified development of the situation of the main body of agricultural industrialization, catering hotels, real estate, etc. In 2011, from January to October, the operating income of 700 million yuan, to To realize the corporate goal of "creating a first-class brand and building a century of Ni's", we have provided the most powerful performance support.