A set meal of Mai Xiang Fish Burger in China McDonald's costs RMB 18.5 yuan, while it costs only USD 4 in the United States. For a China person with a monthly salary of 3,000 people, this meal cost 0.6% of his January income, and for an American with a monthly salary of 3,000 dollars, this meal cost 0. 1% of his January income.

Second, the product quality and quantity:

The size of McDonald's burger in China is only 80% of the same burger in McDonald's in the United States, and the medium coke in China is smaller than the small one in the United States.

China Coke can't be refilled, and the United States is in charge;

Moreover, McDonald's in the United States can refill drinks for free, that is, drinks are self-help, of course, the taste seems a little weak, and secondly, ketchup packets and salt packets are self-help, which is impossible in China;

Another is the price. It costs about $ 5- 10 for a McDonald's in the United States (don't compare it with RMB, because hamburgers in China are not imported from the United States) (large hamburgers+medium French fries+medium coke), but in China, the same food costs 20-30 yuan, so McDonald's profits in China are quite huge.

As for the menu, the only impression I have is that there seems to be no spicy chicken nuggets in the United States, but there are in China. Most of the menus are similar, except for the language differences.

Third, the service:

China McDonald's always recommends the so-called premium package to you, which is too much nonsense.

Fourth, consumer groups:

Most people in China are children, young people, and adults reward children.

In the United States, it is a good place for people who want to save money, time, truck drivers and convenience.

V. Store decoration:

China is very luxurious, generally located in the center of a city, with an area of more than 300 square meters, and even a children's playground is attached upstairs and downstairs.

As a fast food restaurant, the Golden Arch in China is clean and tidy. Compared with many small shops with greasy dirt on their walls, its hygiene is relatively good, which is one of the reasons why many people choose it. But in the United States, there is no such glittering feeling as in China. Therefore, McDonald's in China gives people the impression that it is tall, while McDonald's in the United States is very low-end, that is, a general fast food restaurant.

There will also be McDonald's in a corner of a gas station in the middle of nowhere in the United States

Five, people's position in mind:

The McDonald's restaurant in China, although not a high-end restaurant, is not cheap. A set meal ranges from 20 to 40 yuan, which is a little more expensive than many snacks or fast food restaurants. But in the United States, McDonald's is a low-end restaurant, and many Americans don't go there very much. Generally, people who are in a hurry will go. And restaurants don't rush people, so there are many homeless people coming here in America. Mcdonald's in the United States can be seen everywhere, but it will vary from region to region, showing different levels.

In China's mind, McDonald's is synonymous with "white collar" and "grade". McDonald's and KFC are of the same grade, and there is no difference.

In American mind, McDonald's is synonymous with "steamed stuffed bun shop", "low-grade" and "Shaxian" along the road.