Yum (China) Investment Co., Ltd, KFC KFC, the top ten brands of food and beverage, catering to join the top ten brands, the top ten fast-food chain brands, founded in 1952 in the United States, the world's largest restaurant network of restaurant groups Yum Brands, the world's most popular fried chicken restaurant chain

KFC: join the registration of intent

KFC Headquarters Located in Louisville, Kentucky, is the world's most popular fried chicken restaurant chain, with more than 14,000 KFC restaurants in more than 80 countries around the world, and more than 12 million customers a day.

KFC was founded in 1952 by Col. Harlan Sanders. It mainly sells western fast food such as fried chicken, hamburgers, fries and sodas.

Everywhere in the world, in every city in China, we will often see the smiling face of an old man, white beard, white suit, black glasses, always dressed this way, is this smile, I'm afraid it is the world's most famous and most expensive smile, because this amiable old man is the famous fast-food chain restaurant "KFC The sign and logo of the famous fast-food chain "KFC" - Colonel Harlan Sanders, of course, is also the creator of this famous brand, today we eat fried chicken in KFC, is the invention of Sanders.

KFC's enduring success and popularity can be attributed to its dedication to great taste and high quality, as well as the nearly 500,000 restaurant associates who work tirelessly to provide impeccable service to the 4.5 billion customers who visit its restaurants around the world each year.

KFC is one of the fastest-growing brands in the world, with record popularity and an average of two new restaurants opening every day.

Since the first KFC restaurant opened in Utah, USA in 1952, it has been popular with consumers around the world. Major markets outside the U.S. include China, the U.K., Australia, South Korea, Mexico and France, Germany and the Netherlands. KFC is also growing rapidly in key emerging markets such as India, Russia and Brazil as local economies grow. Each new restaurant opening not only provides more jobs, but also injects economic vitality into the communities in which it is located.

KFC is part of Yum! Yum has more than 35,000 restaurants and more than 1 million employees in more than 110 countries. Its five world-renowned restaurant brands include KFC, Pizza Hut, Taco Bell, A&W and Long John Silver's (LJS), which are ranked No. 1 globally in chicken, pizza, Mexican food and seafood chains.

KFC has "high-priced restaurant" and "affordable restaurant" distinction, all coupons printed on the "original price" are "affordable restaurant" prices, and all coupons are printed on the "original price" are "affordable restaurant" prices, and all coupons are printed on the "original price" are "affordable restaurant" prices, and all coupons are printed on the "original price" are "affordable restaurant" prices. The "original price" printed on all coupons is the price of the "affordable restaurant", "high-priced restaurant" the price of each item is about 10% higher than the "original price".

KFC has formed a strategic alliance with PepsiCo and sells carbonated beverages provided by PepsiCo in its restaurants (with the exception of some countries, such as Japan and South Korea, where KFC sells Coca-Cola).

In November 2006, KFC, a brand of Yum Brands, became the first brand in the world to be visible from space. 8,129 square meters of the giant Colonel Sanders logo was unveiled in the desert area of Area 51 in Nevada, USA. The logo that was revealed to the world is the fifth generation of KFC's logo to be launched globally.

KFC China

KFC entered the ancient capital of Beijing in 1987, a city with a long history of food culture, and began its development in the country with the world's largest population.

On November 12, 1987, KFC opened its first restaurant in China in the bustling Qianmen district of Beijing. Taking this as a starting point, KFC began to feel and learn from Chinese society and market, and gradually created a management model with Chinese characteristics. In 1992, the total number of restaurants nationwide was 10; by 1995, it had grown to 71. On June 25, 1996, KFC China's 100th restaurant was established in Beijing. This was a milestone that marked the beginning of a more steady development of KFC in China. At the same time, KFC's image in the minds of Chinese consumers grew. 1999, according to a survey conducted by the world-renowned ACNielsen research firm in 30 cities in China with 16,677 questionnaires, KFC, the first Western fast food restaurant to enter the Chinese market, was recognized by Chinese consumers as the "most frequented" brand in China because of its unique cuisine and quality. KFC is recognized by Chinese consumers as the "most patronized brand" for its unique cuisine and quality, and tops the list of the top 10 internationally famous brands in China.

With the gradual enrichment of the company's management experience, the continuous growth of the staff and the improvement of the operating system, KFC has greatly accelerated its growth rate in the 21st century. In 2004 KFC had opened more than 1,000 restaurants in more than 200 cities throughout China, and in 2007, 2,000 restaurants. As of February 4, 2009, KFC had more than 2,500 restaurants in China. According to the company's senior sources, KFC will open 100 stores in China every year during the "Tenth Five-Year Plan" period. We have to say that KFC has achieved great success in China. Not only that, KFC China has been maintaining a good economic performance. KFC's Chinese headquarters, China Yum Brands, has topped the top 100 restaurants in China for three consecutive years, with a turnover of 7.1 billion yuan in 2002. The vast majority of that came from KFC.

KFC has been y rooted in China, forming a high-quality team and a complete management system. At the same time, KFC China has grown to become the largest and most profitable No. 1 brand in China's food and beverage industry, playing an important role in promoting the development of the entire industry.

KFC not only provides more than 60,000 employment opportunities across the country, but also serves as a university for cultivating restaurant management talents. Every year we invest a large amount of money and manpower to provide our employees with rigorous scientific training in many aspects and at all levels, making many aspiring young people become outstanding management talents in the restaurant business.

KFC's development has also led to the development of hundreds of domestic raw material suppliers. KFC's international quality management system has helped suppliers improve the quality of their products and management level, and some of them have grown into nationally recognized enterprises.

Franchising is an area of great interest in China's market economy in recent years. KFC is one of the first international companies to try the model of restaurant franchising in China. Through more than ten years of experience, it has cultivated successful examples. 2003 KFC was honored by the National Chain Store Association as one of the "Top Ten Best Chain Brands in China".

As a member of Chinese society, KFC adheres to the corporate principle of "giving back to society" and actively cares for people in need. The main form of this is sponsoring the education of children and youth in China. According to statistics, over the past ten years, KFC's direct and indirect donations for public welfare have amounted to more than 65 million RMB. In September 2002, KFC cooperated with the China Youth Development Foundation (CYDF) to set up the "China KFC Aurora Fund" with a total amount of 38 million RMB to provide long-term financial support to poor but well-educated college students. The fund has already been established in China. Currently, the KFC Aurora Fund has been implemented in 24 universities across China, and nearly 260 college students have received financial support.