August 23, 2011, a reporter noted that Shanghai Hoyu Frozen Food Co. The "Frozen Smoked Salmon" and "Frozen Salmon Sashimi" products in Jingdong's flagship store have been labeled with "rainbow trout". As the top-selling e-commerce staple of Jingdong's fresh food category of "freshwater" and "salmon," these two products have more than 50,000 reviews and 99 percent positive feedback.

Previously, the company's series of goods did not make the Chinese fish species name labeling, but labeled the Latin name "Salmo Salar", and Salmo Salar that is the scientific name of the Atlantic salmon. The scientific name of rainbow trout is "Oncorhynchus mykiss", rainbow trout and Atlantic salmon are two kinds of fish. According to the Criminal Law, "Producers and sellers who adulterate or fake their products, substitute the genuine for the fake, substitute the good for the bad or substitute the substandard products for the qualified ones will commit the crime of producing or selling shoddy goods."

The company's "frozen smoked salmon" products have been labeled only as "frozen smoked salmon sashimi", 100g bag, priced at 25.9 yuan. In Jingdong according to the sales search "salmon" ranking of the top, and also showed selected "10 fresh and fatty fish selection". August 15, (www.thepaper.cn) had purchased the goods in kind, in the commodity On the packaging, the name of the product is labeled as "smoked salmon" and the place of origin is labeled as "Shanghai".

In Jingdong, the commodity has 58,100 evaluations (11,000 evaluations on the product page), 99% of which are favorable. The latest evaluation is a user's message on August 22, "the quality of the product is good, the express delivery is very fast and very powerful". In the details of the product, the origin is labeled as "Shanghai", the place of origin is "China", the introduction of information for, "each fish inspection and quarantine qualified, safe and reliable. Salmon grows in non-polluting, low water temperature of the high latitude cold water sea, the growth process is strictly monitored."

However, China does not have high-latitude cold-water waters, geography, high-latitude refers to the earth's surface of the north-south latitude of 60 degrees to the north and south poles of the region between. The northernmost part of China's territory is on the centerline of the main channel of the Heilongjiang River (53°N), north of Mohe in Heilongjiang Province.

Another product of the company, previously called "Frozen Salmon Sashimi," has also been labeled "rainbow trout" recently. It is worth mentioning that in the product introduction section, the "Latin name" column is labeled "Salmo Salar", which is the scientific name of "Atlantic salmon". Recently triggered a huge controversy at home and abroad salmon raw food group standard, involving only rainbow trout can be classified as salmon trade name dispute, no enterprise dare to say that the rainbow trout that is the Atlantic salmon, and the scientific name of the confusion.

At present, both of these products have been taken off the shelves on the Jingdong platform.

The shelving is the platform behavior of Jingdong. In an interview with reporters, the relevant person in charge of Jingdong said, "A few days ago, the release of the group standard for "raw food salmon" triggered a large controversy among consumers about whether freshwater farmed rainbow trout is salmon. In order to protect the rights and interests of consumers, we have temporarily shelved the platform in the sale of freshwater farmed rainbow trout, at the same time on the origin, consumption recommendations, breeding methods and other product attributes of the product information is not marked complete product inventory, to be unified to standardize the sales standards, improve the page introduction, will be on the shelves again on the sale, to avoid the situation of misleading consumers."

As the person in charge of Jingdong said, the reporter found that the platform previously on sale in Qinghai Longyangxia and other places of domestic "freshwater salmon" products have been offline.

In the above two products on the introduction page of the "cooking method" column, listed four representative production methods: salmon shrimp salad, salmon soup, salmon hamburger, salmon burrito. Salmon and shrimp salad is eaten raw. Seawater-raised Atlantic salmon can be frozen and eaten raw, while freshwater-raised rainbow trout is a serious parasite risk when eaten raw.

It is worth mentioning that Hoyu was previously involved in the drafting of the group standard for "raw salmon," one of 14 drafting units, the rest of the drafting unit also includes the China Aquatic Products Distribution and Processing Association, as well as domestic freshwater rainbow trout aquaculture enterprises such as Qinghai Minze Longyangxia Ecological Water Farming Co.

On Aug. 10, the China Aquatic Products Distribution and Processing Association (CAPDA) issued a group standard for "raw salmon. The group standard categorizes "rainbow trout" as "salmon" in the definition of terms. Such a practice has drawn skepticism and anger from numerous salmon sashimi lovers, who have even declared that they will never eat raw salmon again.

The debate centers on whether freshwater fish can be eaten raw. Salmon, as it is commonly understood in China, is called Atlantic salmon (Salmo salar) and spends most of its life in seawater. Rainbow trout, on the other hand, is usually farmed in freshwater ponds. All saltwater fish and freshwater fish have the possibility of parasites, but saltwater fish have fewer types of parasites, the osmotic pressure of seawater is high, and the parasites that come to humans often do not grow into adult worms due to unsuitable environments, and the parasites of freshwater fish are close to the growth environment of humans. Therefore rainbow trout is not suitable for raw food.

Hoyu's own store in Jingdong is still on sale ***9 products involving salmon include: frozen salmon head (Atlantic salmon), original salmon steak (silver salmon), frozen thin salt salmon (Atlantic salmon), frozen gourmet charcoal grilled salmon (Atlantic salmon), frozen yellow curry salmon (Atlantic salmon), frozen chichibu teriyaki salmon (Atlantic salmon), the above Commodities have been labeled with the name of the fish species, and all labeled as "Chilean imports of Atlantic salmon" or "silver salmon", none of the domestic rainbow trout.

Industrial and commercial information shows that Shanghai Hoyu Frozen Food Co., Ltd. is a wholly foreign-owned enterprise specializing in deep processing of seafood products invested in November 2008 by the Netherlands Hofung Frozen Food Ltd. and Fish con Urk B.V. Holdings of the Hong Kong Hofung Frozen Food Co. Its company's official website also declares, "Adhering to the concept of sustainable development and advocating a healthy and environmentally friendly life, Hofung selects globally renowned salmon raw material producers as its main suppliers and focuses on localized deep-processing research and development to create a series of personalized processed seafood products by combining this nutritious and healthy Western fish species with the traditional cooking tastes of the East. "

So, for the previous mistakenly recognized the product as "Atlantic salmon" and buy consumers, can rights, claims? Relevant legal sources to (www.thepaper.cn) reporter said, at present, in the "raw salmon" group standard, rainbow trout already belongs to the "salmon", then in the previous commodity packaging only labeled "salmon" and not detailed labeling