First, the premise of packaging is the product, so before making product packaging, we need to know which product the packaging you are making is designed for. For example: (Coca-Cola packaging).

As we all know, the outer packaging of Coca-Cola beverages is a label composed of hand-painted English characters and a red background with the curve of the company LOGO. The bottle body also uses streamline lines of English hand-drawn letters. Transparent glass bottles are designed to let consumers intuitively see the essential product features.

Second, the example (Vita lemon tea)

As we all know, lemon tea consists of lemon, tea, tea, and so on. We can use brainstorming to associate more things, but we can't leave them. In the design and packaging, we should also use the characteristics of the product itself to associate related things to determine the theme, color, pattern and connotation.

Third, so the process of designing packaging can be roughly divided into these three points:

1, determine the product theme: the theme can increase attention and clarify what the product you design is; Enhance the participation effect; Indicate the design direction; Finalize the design content; The development of extended design.

2 determine the color in the product packaging:? Color is an important element of packaging design, which has the function similar to language; Color, as the most powerful factor to convey visual information, also has the function of beautifying goods. The application of color in food packaging not only has a direct and strong visual impact on people, but also has an emotional buzz on consumers.

3. Draw relevant patterns according to the theme: the patterns are decorative and affect our art design all the time, which will be more easily adopted by consumers. This is why designers say the meaning of graphic text. Pattern This is to make a better impression on people's minds, which is of great significance to brand building. You can boldly try, design and keep learning.