Fresh electricity supplier has been exploded one after another layoffs
Fresh electricity supplier has been exploded one after another layoffs, 2012 is the first year of fresh electricity supplier, however, the epidemic spawned a fresh platform, in 2021, but began to go downhill, either layoffs or cease operations. Fresh food e-commerce business has been exploded one after another layoffs.
Fresh food e-commerce business has been exploded one after another layoffs 1
Recently, the fresh food e-commerce track has been frequently bad news.
On January 12, according to Phoenix Technology reported that the US food network in Hong Kong on the eve of the listing, was exploded headquarters relocation, layoffs 40%, one of the employees said, the US food network a straight in layoffs.
Not coincidentally, another fresh food e-commerce player Dingtong buy food is also rumored to be massive layoffs. According to Sina Technology news, some employees said that compared to the peak, the company less tens of thousands of people. However, Dingtone responded that the news is not true, there is no factual basis and rigorous data sources, the company's individual job changes are normal organizational resources adjustment.
However, looking at fresh food e-commerce in the past year, "burning money", "financing" and even "bankruptcy" has become a label that can not be pulled off. U.S. stocks listed daily fresh, 2021 the first three quarters of the net loss of 3.017 billion, Dingtong buy groceries during the same period of the net loss also reached 5.333 billion yuan. Has been listed in the front warehouse duo loss, the remaining no giant to support the waist and tail players ego fresh, with the life and stay carrot and other blood after no door, declared bankruptcy to withdraw from the competition.
Some analysts believe that the main difficulty faced by the fresh food e-commerce market is the difficulty of profitability, on the one hand, the customer unit price increase to reach the bottleneck, on the other hand, the existing supply chain model in further reducing costs encountered difficulties. For the moment, the fresh food e-commerce track has not run out of real winners.
Meicai and Dingtong buy vegetables in layoffs
The fresh food e-commerce industry began to cool in the second half of last year, from time to time, news of layoffs, this time it is Meicai and Dingtong buy vegetables.
According to reports, a suspected Meicai departed employees in the social platform broke the news, following the last 50% proportion of layoffs, Meicai Beijing headquarters laid off another 40% of the staff. In addition, the original Beijing Wangfujing Yintai shopping mall in Beijing, Meicai network headquarters, has now moved to the Beijing station near.
A departed Meicai employee said that Meicai has been laying off employees, and some time ago laid off some business directors and product directors.
In early September last year, the interface has reported that the dishes on the network for layoffs and business contraction, its Chengdu R & D center as a whole was abolished, the Beijing headquarters product development and other technical departments, purchasing and sales and other business departments, finance and other functional departments have 50% and more of the proportion of layoffs.
The personnel involved not only contains new employees, but also contains the secondary department head and above the middle and senior management, "some departments only left the leadership of a person".
At the same time, an internal mail shows that, corresponding to the layoffs, the Meicai network business contraction synchronization, part of the city service shutdown, the merger of regions.
At that time, Meicai responded that the company's past, present and future will carry out normal organizational adjustments and optimization, and constantly improve organizational effectiveness and professional competence, at the same time, Meicai all business cities are in normal operation.
For this recent rumor of layoffs, Meicai did not respond, but the news shows that the company is preparing to go public.
On January 12, a media report said that Meicai has decided to apply for a listing on the Hong Kong Stock Exchange, which is expected to be publicly filed in the first half of 2022. It is reported that Meicai.com has appointed CICC, Citi and Nomura to take charge of the listing, with an estimated capital raising of US$300-500 million (about HK$2.34-3.9 billion).
Eyeball check shows that Meicai.com has had 8 rounds of financing since 2014, with a cumulative amount of more than $1.25 billion, and the most recent is the E round and above in October 2018, amounting to $600 million, corresponding to a valuation of about $7 billion, with Tiger Global Fund and Gaw Capital Partners as investors.
Since then, Meicai.com has not announced public financing matters again. in the middle and late 2019, there were media reports that Meicai.com's new round of financing had failed, and its capital chain was strained, but it was denied by its founder and CEO Liu Chuanjun.
More than three years without public financing, Meicai.com's multiple transformations are not optimistic. From the business model, go heavy assets self-supporting dishes in the C-end can not spell the United States, Pinduoduo and other Internet giants, the B-end and constantly have the United States fast donkey, Haidilao Shuhai and other players to join. The industry is expected to experience a number of executives out of the C-end of the business sold by the Jingdong unsuccessful, the dishes network or will hit the capital market to seek to replenish blood.
The Dingtone grocery shopping, which has been listed, did not escape the fate of layoffs or "organizational adjustments".
June 29, 2021, in the fund-raising amount shrunk more than 70%, Dingtone grocery landing on the New York Stock Exchange, listed on the second day of the stock price was once rushed to 46 U.S. dollars, but has been compared to the $ 23.5 issue price of the "waist cut". As of January 13 before the U.S. stock market, Dingtone grocery shares closed at $ 11.32, with a market value of $ 2.672 billion.
Behind the market value of the plunge, Dingtone grocery shopping has been in a state of substantial losses. According to the financial report disclosed in November last year, the company's revenue in the third quarter of 2021 amounted to 6.19 billion yuan, an increase of 111% year-on-year; however, the net loss was as high as 2.01 billion yuan, compared with 829 million yuan in the same period of the previous year.
If you look at it over a longer period of time, Dingtone Grocery has accumulated more than $10 billion in losses over a three-year period. its net loss in 2019 was $1.87 billion, while in 2020 it was $3.18 billion; and for the three quarters of 2021, the net loss was $1.38 billion, $1.94 billion, and $2.01 billion, respectively.
The financial report was followed in December 2021 by news of layoffs at Dingtone Grocery. Some employees said that the core departments of procurement, algorithms, technology and other layoffs ranged from 20% to 50%. At that time, the company responded that the individual changes were a small range of normal organizational resource adjustment.
But recently, the news about the company layoffs more and more. According to Sina Technology, a certified Dingtone grocery employees revealed on social media that Dingtone grocery has opened a large layoffs, procurement 50%, algorithms 30%, operations 30%, recruitment 10%-20%. Layoffs in the object, the probationary period employees become the hardest hit, "trial period of 6 months, in the last month to lay off employees, but also want to try not to give compensation."
Under the multiple job cuts, some internal employees said the company less tens of thousands of people, in addition to forced to front warehouse service station employees unpaid row rest.
In this regard, on January 13, Dingtone buy groceries responded that individual job changes are the company's normal organizational resources adjustment, the current business are in normal operation. At the same time, the front-line positions do not exist to force employees to carry out unpaid scheduling rest, usually according to the site's work, especially the employee's willingness to work with the intensity of reasonable adjustments.
However, there are comments that after the denial of layoffs, Dingtone grocery shopping is still facing the core torture, how much longer to lose?
A new round of reshuffling kicked off
Compared to layoffs and business contraction, those fresh food e-commerce players who have already retired, the end is even more tragic.
On October 20, 2021, Dull Carrot App released a shutdown announcement. The announcement shows that due to Anhui Cai Cai E-commerce Co., Ltd. ultimately failed to introduce the reorganization of investors, Cai Cai company stopped operating with immediate effect, Dull Radish App stopped providing services to consumers, and the various offline stores ceased operation and were closed one after another in the near future.
"Our expectations and demand for growth were too high, and we underestimated the burning speed of fresh food to the point of excessive consumption, which is the wrong place for us to use." Li Yang, founder of the stay carrot, reflected that the company fell on the financing problem.
It is understood that from January 23, 2020, stay carrot into the bankruptcy reorganization process, after nearly 21 months of time struggling, the company stopped all purchases, sales, payments, revenue and other businesses, trying to introduce new investors, but ultimately still towards a halt.
A little earlier in July 2021, once valued at $1 billion, Tongcheng Life, "due to mismanagement, although after many efforts, but still unable to get out of the operating difficulties," had to declare bankruptcy.
In addition to this, the orange heart of the preferred large contraction, ten Aloe group into layoffs closed the crisis, hungry a B2B food delivery platform "have dishes" stopped operating for five months. In the remaining list of players, there are Ali, Pinduoduo, the United States and other Internet giants under the fresh food brand and Dingtong buy vegetables, Daily Fresh and other survivors.
But the survivors are not having a good time either, and the prologue of a new reshuffle has already begun.
At the end of last year, Alibaba's Boxmart Fresh Life in Dingtong grocery shopping's home base in Shanghai offered "chopped nail price", which was interpreted by the industry as a "declaration of war on Dingtong grocery shopping". It is reported that the price reduction of the box horse covers 59 box horse freshman stores in Shanghai, 21 box horse mini store and its surrounding box horse coverage area users, the activity lasts until the end of the year.
From the outflow of the circle of friends screenshots show that Dingtong buy food founder and CEO Liang Changlin spaced out, said actively respond to the war, "the biggest dream of the oldest two is to fight to the death with the oldest one".
box horse fresh life, but responded to the public, "chopped nails" price reduction is not "chopping ding", just give back to consumers, chopping price reduction only. Hou Yi, president of the box horse business group, also said in the WeChat circle of friends, the box horse was established so far, never had a price war, has been the pursuit of the value of the war, in the face of the fierce competition in the fresh food industry, the box horse also has the ability to price war.
Industry insiders analyze, consumer Internet era, "the leftover is king" under the unspoken rules, fresh food e-commerce companies did not find a more appropriate way to play before the same can not escape the fate of the price war, burn money for traffic, which is the entire industry is more than one of the factors of repeated losses.
Head Panther Research Institute analyst Cheng Qi believes that after this round of price wars, fresh food e-commerce players will reflect on the existing supply chain model is feasible, the existing business strategy is contrary to the original intention of fresh food e-commerce. The direct result is that there will be a number of companies fall, the development of the industry will return to the center of gravity to better serve consumers, to meet the essence of consumer demand.
But the awkward thing is, after the financing market is cold, for some players, a long time to burn money for the market may have been unsustainable. Statistics show that most of the industry players have limited ability to make money. China's e-commerce research center has statistics, the domestic fresh food e-commerce field, there are more than 4,000 entrants, of which only 4% of revenue flat, 88% into the loss, and ultimately only 1% to achieve profitability.
To be among the first echelon of Dingtone grocery shopping, for example, the company's book capital accumulated 6.817 billion yuan in 2021 Q3 financial report, excluding short-term investment part of the rest of the cash and cash is only 3.098 billion yuan, but corresponds to the current liabilities in the payment of bills is 2.797 billion yuan, short-term borrowing is 2.718 billion yuan, as well as payable payroll and benefits of 208 million yuan, operating lease portion of the liability of 841 million dollars.
This also means that, after paying employees' salaries and suppliers' payments, Dingtone grocery shopping does not have much room to subsidize the price war.
Active attempts to move closer to profitability
"Fresh food e-commerce business is not difficult at all if you just burn money to do the scale to do the growth, but it does not make any sense, in the elimination of tens of billions of dollars to hundreds of billions of dollars, those business can not yet realize the profitability growth of the players, the operation will be more and more difficult! ." In April 2020, an internal letter from Xu Zheng, founder of Daily Youfan, pointed to the industry's pain points.
Nonetheless, after several rounds of fierce battle in the early stages, the existing players in the logistics and supply chain infrastructure construction, brand building and customer acquisition and other aspects of the accumulation, but there is no enterprise has yet stepped into a stable period of profitability.
The reasons for this are manifold, such as the natural high attrition rate of fresh products, non-standardized, take the vegetables gross profit was low, but also have to end and then distribution, the cost of natural rise; plus consumer price sensitivity, customer unit price increase has a bottleneck and other factors, determines that the fresh food business is a very difficult to make money business.
Dingdong buy food financial report shows that 2021Q3 company gross profit margin of 18.2%, the same period of the integrated expense ratio but in 50.9%, corresponding to each unit of GMV performance costs in 0.33 yuan. Therefore, in the three-quarter report, Dingtone proposed a strategic shift to "efficiency first, taking into account the scale", giving up the previous expansion-oriented goals.
From the current situation, each family is trying to improve gross margins, or reduce the cost of fulfillment.
One is to bypass the intermediaries and increase the proportion of direct procurement. Data show that the daily fresh direct picking ratio of more than 90%; or direct self-built origin, their own "field planting", Dingtong buy food investment of more than 1 billion yuan in the suburbs of Shanghai to build a self-owned vegetable land.
The second is to expand the commodity category, enhance the unit price. For example, by expanding the sale of higher value-added prefabricated dishes new tea, healthy snacks and other FMCG products.
The third is to return to the line, reduce the cost of fulfillment. 2022 the first working day, box horse CEO Hou Yi released an internal e-mail that box horse fresh life from "online development is the main, offline development as a supplement", upgraded to "online and offline **** the same development "The two-wheeled strategy.
Industry analysis, the significance of this move is to allow consumers to go into the store to consume, not only to achieve a better processing service experience, but also to save the distribution costs of online orders.
But the effect of these attempts, it seems difficult to say. The important point is not to fall down before achieving profitability.
Fresh food e-commerce companies have been exploded one after another layoffs 2
"clothing, food, housing and transportation" four things in life, "food" is undoubtedly the most important, in the "what to eat today" is gradually becoming a philosophical problem at the moment The problem of "difficult to buy food", "expensive food" and other issues have plagued many young people.
2012 is the first year of fresh food e-commerce, the rise of community group purchasing in 2014, the huge changes in 2017, after borrowing the Internet wind, fresh food e-commerce has become a "favorite" sought after by the capital, especially at the end of 2020, after the major giants firefighting fire after the community fresh food.
The epidemic has created a second spring for domestic fresh food e-commerce, and capital is piling up to promote this track to usher in unprecedented development opportunities, and even more have gone to the secondary market, reaching its peak.
However, the epidemic spawned a fresh food platform, but in 2021 began to go downhill, either layoffs or cease operations.
At the start of the new year in 2022, the once red-hot community group-buying players once again saw their demise!
This is not long ago, once and the daily fresh, Dingtone buy food together with rumors of competition for the "fresh food business first stock" news of the dishes network, was once again exposed to layoffs and headquarters to move the news.
Fresh food e-commerce capital has ebbed, 3 years no financing of the United States dishes how to "beauty" continue?
Layoffs blowing to the fresh food industry?
Recently, there has been a lot of bad news in the fresh food e-commerce track.
January 13, Dingtone buy food because of "big layoffs" on the hot search. But for the layoffs, Dingtone grocery shopping and its employees have their own version of the story.
According to the Huaxia Times news, a number of certified Dingtone grocery employees revealed on social media platforms that Dingtone grocery shopping has opened a large number of layoffs, purchasing, algorithms, operations, and recruiting departments will be laid off 20% to 50%.
Dingtone grocery shopping responded that the news is not true, there is no factual basis and rigorous data sources, the company's individual job changes are normal organizational resources adjustment.
Not coincidentally, just the day before another fresh food e-commerce player was rumored to be large-scale layoffs, and even the headquarters moved!
On January 12, fresh food e-commerce platform Meicai.com was again rumored to have laid off employees.
According to Phoenix Technology, recently, there are suspected Meicai network departed employees in the social platform, said that following the last 50% proportion of layoffs, Meicai Beijing headquarters and then lay off 40%.
In addition, originally in Beijing Wangfujing Yintai mall, the headquarters of Meicai network has now moved to the Beijing Station neighborhood.
Another has left the dishes network employees said that the dishes network has been laying off employees, some time ago, cut some business director and product director: "Director-level employees are okay, some basic business people forced to cancel the contract, the day away from the day to talk."
Meicai did not respond to the above for the time being.
Compared to the daily fresh, Dingtang buy food, beauty dishes net popularity is not high, but good things do not go out of the door, bad things spread thousands of miles, following the last September thunder, beauty dishes net has become a celebrity in the fresh food circle.
In September of last year, the Beijing headquarters of the grocery network was exploded 50% layoffs, part of the city service shutdown.
According to the interface previously reported that, from an internal e-mail shows that the Beijing headquarters product development and other technical departments, purchasing and sales and other business departments, financial and other functional departments are faced with 50% and above the proportion of layoffs.
In addition, Meicai Chengdu R & D center will be abolished as a whole, part of the city service shutdown, the merger of regions.
Looking at fresh food e-commerce in the past year, "burning money", "financing" and even "bankruptcy" has become a label that can not be pulled off.
U.S. stocks listed daily fresh, 2021 the first three quarters of the net loss of 3.017 billion, Dingtong buy vegetables during the same period of net loss also reached 5.333 billion yuan. The listed front warehouse duo lost a lot of money, leaving no giant to support the . Waist tail players e fruit fresh, with the life and stay carrot and other replenishment of blood after no door, declared bankruptcy to withdraw from the competition.
It is important to know that the fresh food track is a relatively long track, and this long battle, all players have to cross the retail death valley.
And on this road we all need to compete for a long time, who is left at the end of the fight, is the so-called "leftover for the king"!
No longer obsessed with seeking scale expansion "bleeding", financing, listing then became a fresh food e-commerce players "stop bleeding" important means, because financing can not keep up with the speed of burning money in the end will only be a dead end.
Before the news of layoffs, the rumors of the listing of the dish have been constant.
On January 12, a media report said that Meicai.com plans to submit an application for listing in Hong Kong in the first half of this year, and has selected investment banks to prepare for the listing details;
It is reported that Meicai.com has appointed CICC, Citibank and Nomura to take charge of the listing matters, and estimates that the capital raised will be US$300-500 million (about HK$2.34-3.9 billion).
In fact, there have been rumors of an IPO for quite some time.
As early as the second half of 2019, there were rumors that a new round of financing failed, resulting in a tight capital chain, but this news was later denied by Liu Chuanjun, CEO of Meicai.com.
In July 2020, Wang Can, former CFO of Fosun Group, joined Meicai.com as CFO, which was seen as a prelude to Meicai.com's listing. But Meicai.com later denied the news, saying that Wang Can's joining has nothing to do with the listing. However, only six months after Wang Chan joined Meicai.com, the news of his departure was rumored.
In May of last year, Meicai.com was again revealed to be going to the U.S. for an IPO, with plans to raise $500 million. Sources familiar with the matter said that Meicai.com is working with a financial advisor on the potential IPO.
Meicai would not comment on this, but it is clear that Meicai is in a hurry!
Because, in the absence of financing for nearly three years, this B2B fresh food e-commerce platform has experienced several executives out, 2C business sold by Jingdong unsuccessful, many rounds of substantial layoffs, as well as a number of transformations is not optimistic and other multiple bouts of pain.
According to public information, Meicai was founded in 2014, for fresh food supply chain service platform, providing catering ingredients procurement services to China's nearly 10 million vegetable stores and restaurants, the year before the start of individual home users to provide delivery services.
Since its inception, Meicai has been a "star enterprise" in the eyes of capital.
In just four years, it has completed eight rounds of financing, with a cumulative amount of nearly 10 billion yuan, and its investors include well-known investment institutions such as Shunwei Capital, Zhenge Fund, and Gao Tiling Capital.
Its most recent financing occurred in October 2018, when Meicai.com was invested by Tiger Global and Gao Tilai Capital in the amount of $600 million, with a valuation of more than $7 billion.
Since then, however, there have been no new public financings for Meicai.com. Now, the rumors of IPO plans, is it related to the recent financial chain tension?
Early with the capital to quickly open the door to the Internet to sell food, once tried to seize the "first fresh stock" but the results are not satisfactory.
Internet 3.0 era, young people no longer walk into the market, the traditional catering supply chain status is in jeopardy. The eyes of the capital are gradually cast to the dish network such as the emerging catering supply chain service providers.
The new catering supply chain industry is booming, and is rapidly morphing into a blue ocean.
In 2020, as many as 14 platforms in the domestic fresh food e-commerce field have been financed, with a total financing of more than 13.65 billion yuan.
If there is no accident, the fresh food e-commerce market in 2021 will continue the phenomenon of being chased by capital in 2020. However, the fresh food e-commerce track is constantly shuffling out, burning money problem has not been able to crack.
The root of this is that the fresh food e-commerce platform in order to capture the market, began the most brutal and effective "price war" means;
As long as the price is cheap enough, not afraid of consumers do not buy, this is the prevalence of community group-buying platform mode of marketing logic and financing means.
Also, the main difficulty faced by the fresh food e-commerce market is the difficulty of profitability, on the one hand, the customer unit price increase to reach the bottleneck, on the other hand, the existing supply chain model to further reduce the cost of the difficulties encountered.
For now, the fresh food e-commerce track has not run out of real winners.
Entrepreneurship is never a matter of life and death, especially in the fresh food track, almost ten deaths!
Currently there are more than 4,000 fresh food e-commerce companies in China, only about 100 break-even, losses accounted for 95%, of which 7% are huge losses, and only 1% of the final profit.
If it were not for the sudden epidemic, fresh food e-commerce could have died a little faster and more suddenly.
Starting in the second half of 2021, layoffs, city closures, and delinquent payments became keywords for veteran community group-buying players.
With the successive collapse of platforms, the big pit of community group buying eventually came into full focus.
Because the quality of goods on the major community group-buying platforms is so poor, especially some vegetables and fruits, there is no user loyalty and serious attrition. The traffic gathered by low prices and promotions is difficult to convert into sticky users, which has become a potential persistent problem for many community group-buying players.
As Hou Yi, vice president of Ali and founder of Boxcar Fresh Sang, said, "In terms of value itself, community group buying does not advocate value, and is driven solely by a large amount of marketing research. This business model can not create real business value, as a marketing tool is really good, but does not create value."
The persistent problem is getting worse and worse, and there is no great value, the defeat is a matter of time sooner or later. From this point of view, the community group buying shuffle has the first, there will be the next one soon.
Fresh food e-commerce business has been exploded one after another layoffs3
Fresh food e-commerce jianghu has changed the sky.
Under the influence of the 2020 epidemic, hostage to the obvious high-profile play, daily fresh food, Dingtang buy food and other fresh food e-commerce never hide their own coveted ambitions for a larger retail market, many Internet giants are determined to re-invest in buying food track, fresh food e-commerce has undoubtedly become one of the most crowded track.
According to the e-commerce database, from January to December 2020, there were 13 investment and financing events in domestic fresh food e-commerce, with a total financing amount of more than 13.63 billion yuan, which is enough to prove that this market was once incredibly prosperous.
But at the same time, the expanding losses of the fresh food business, plummeting stock prices, layoffs and stopping the operation of the news, so that the feasibility of the model is questioned, the capital of the hot money has turned into the gas pedal of the "death".
As early as before the new crown epidemic, fresh food e-commerce industry has suffered large-scale losses, then the data show that in 2016, fresh food e-commerce more than 4,000 entrants, only 4% flat, 88% loss, and the remaining 7% is still a huge loss, and ultimately, only 1% of the realization of the profit.
And the new crown epidemic, home quarantine makes "online grocery shopping" appeared a wave of prosperity. But in less than two years, a large number of platforms are accelerating away.
Tongcheng life declared bankruptcy, stay carrot reorganization failure, squirrel spell spell broken capital chain, Baoneng fresh multi-city store closure, ten Aloe group into layoffs and closure crisis. Recently, the fresh food e-commerce track "top stream" Dingtang buy food, dishes network has also been burst out of layoff rumors ......
From the scenery to retreat, the rest of the fresh food e-commerce can hold on for how long?
The layoff storm of each side
Recently, Dingtone buy groceries, Meicai and other have been exposed to layoff rumors.
According to media sources, recently, a netizen certified as a Dingtone grocery employee on Pulse said that Dingtone grocery is in mass layoffs, specifically in various business segments: 50% layoffs in purchasing, 30% layoffs in algorithms, 30% layoffs in operations, and 10%-20% layoffs in recruiting. There are also internal employees said that the peak number of employees (including distribution staff) up to more than 60,000 people, there are only about 60,000 people, less tens of thousands of people.
In this regard, Dingtone responded that the news is not true, there is no factual basis and rigorous data sources, the company's individual job changes are normal organizational resources adjustment. In response to rumors that the company had reduced its staff by tens of thousands of people, Dingtone officials also debunked the rumor, saying, "This is malicious speculation, Dingtone has never had so many employees."
In addition to the rumors of layoffs, Dingtone buy groceries tumbling stock price also gives a signal to the outside world: fresh food e-commerce is going downhill, the future is full of unknown.
Dingtone buy groceries, founded in 2017, in 2020 rapid expansion, and in terms of revenue and GMV exceeded the daily fresh before it was founded, in 2020, its 13 billion GMV has been 1.7 times the daily fresh. 2021 after the listing in June, dingtone buy groceries still insist on all the way to expand, as of the end of the third quarter of 2021, dingtone buy groceries has 1,375 front warehouses, nearly tripling from 711 a year earlier.
But with that came a doubling of fulfillment costs and widening losses. Although Dingtone grocery shopping successfully went public in the United States in 2021, Dingtone grocery shopping accumulated losses of more than 10.6 billion yuan from 2019 to the third quarter of 2021.
No beautiful report card, directly leading to Dingtone buy groceries stock price "a plunge", the stock price from $ 30.04 all the way down to $ 8.58, during which there is almost no rebound.
The same situation with Dingtone grocery shopping, the same track "top stream" of the United States dishes network also internal and external problems, the pressure is not small.
In January of this year, there are media reports that the night before the listing of the dishes network in Hong Kong, was exploded layoffs 40%, one of the employees said, the dishes network has been laying off employees. In addition, originally in Beijing Wangfujing Yintai shopping mall, the headquarters of Meicai network, has now moved to the Beijing station near. In early September last year, the dishes network had been exposed to layoffs and business contraction.
It is undeniable that the fresh food e-commerce market is experiencing a new round of reshuffling, and the difficulties it faces in terms of profitability, low unit price, and high fulfillment costs have made the capital market gradually lose its patience, and the era of burning money for traffic is unsustainable.
Reinvigorating the market is difficult
In fact, Dingtone grocery shopping from last year, has been in the initiative to adjust the strategic focus, Dingtone grocery shopping has taken the initiative to adjust the strategic focus, from the scale of the priority to the efficiency of the priority to further reveal the change of focus under the pressure of its profitability.
But from the current point of view, fresh food e-commerce companies are difficult to really "on shore".
Last year, June 9, fresh food e-commerce "Dingdong buy food" and "Daily Fresh" both to the U.S. Securities and Exchange Commission (SEC) IPO prospectus. At that time, the daily fresh, Dingtone buy vegetables are in a loss.
The prospectus shows that Dingtang buy groceries in 2019 and 2020, the net loss of 1.8734 billion yuan, 3.176.9 billion yuan, respectively. Daily Yufu in 2018-2020, Daily Yufu net loss is also up to 2.216 billion, 2.777 billion , 1.590 billion respectively.
At that time, the market speculated that with the Xing Sheng preferred, the United States Mission preferred, orange heart preferred, more food and other large manufacturers of fierce tigers around the fresh food track, and good use of low-priced subsidies to the heavy pressure of the border, the traditional fresh food e-commerce users face a large number of diversion of the situation, at the same time, fresh food e-commerce business innate model is relatively heavy, from the supply chain, cold chain warehouses, as well as the end, coupled with the expansion of the cost of bringing up all the Fresh food e-commerce companies are eager to seek listing of important factors.
But landing in the capital markets, and did not change the situation of fresh food e-commerce is mired in the quagmire of losses, fresh food e-commerce companies collective losses is still an unchangeable fact. The success of the listing did not bring this market how long joy, "daily fresh" IPO on the first day of bankruptcy, the market value of the evaporation of 1/4.
The net economy of the e-commerce research center of the special researcher Chen Hudong that, in essence, lies in the fresh is a burning industry, coupled with the timeliness of the fresh, the back end of the supply chain to match, Regional and many other requirements are very high, so although the industry as a whole is now highly competitive, but basically has not yet formed an efficient profit model, to solve a lot of problems.
At the same time, fresh food e-commerce paid a high cost of fulfillment, harvested to the user experience is very limited to improve.
Fresh food e-commerce is still a "high incidence" of user complaints.
In 2021, "Electric Complaints" accepted complaints, according to the number of complaints from high to low, the ranking of fresh food e-commerce platforms complained of Dingtong buy food, EGo fresh, Daily Fresh, originally life, SFYU, BoxMa Fresh Sheng, Xingsheng Youxuan, Park Park, Jingdong to the home, the United States vegetable network, Flowerplus flower plus, ten Aloe group, Yonghui Supermarket, RT-Mart You Fresh.
Among them, refund problems, product quality, delivery problems, bullying terms, after-sales service, false promotions, order problems, customer service problems, online fraud, online sales of fake and other issues are the main problems of fresh food e-commerce complaints throughout 2021.
Under the premise of ensuring the safety of the capital chain, fresh food e-commerce companies urgently need to find a better experience of the product, a better supply chain, a lighter model, a more efficient organizational structure. Farewell to the era of burning money for quantity, fresh food e-commerce in the second half will be the strength and details of the close-quarters melee, a moment of slack that may be shuffled out of the game.