1. I believe many people think that the bigger the brand, the more secure it is. This sentence is practical for other things, but not for Chongqing hot pot. Big brands certainly have certain advantages. After all, big brands are known by more people, and the company's architecture is relatively perfect, but joining big brands is often accompanied by excessive joining fees, ranging from hundreds of thousands to millions. Plus store rent, decoration, tableware purchase, employee recruitment, etc. The initial cost of starting a business is as high as several million. Once the management is not good, it is difficult to recover the cost. In addition, the investment in the early stage is too high, and the capital chain is prone to break in the later stage, which is not good for store operation.

2. All copy the hot pot business model of the franchise company. Different places in the world have different styles of food culture. Although hot pot is a popular food, the difference of eating habits in different places is also reflected in the taste of hot pot. People in some places like to eat spicy food, and people in some places like fresh fragrance. If you blindly copy the hot pot operation mode of the franchise company, it is likely to be eliminated and eventually die out because it does not apply to local development conditions.

3. There is no target for store location. For customers, the location of the store is the second most important factor. If it is too biased, although the cost is saved, most customers will not make a special trip to find it if they are not diners here. On the other hand, the high store rent will also become an economic burden, and the surrounding shops and people will also be investigated accordingly to ensure that the current choice can give the greatest benefits in the future.

4. The dishes are priced at will. Pricing is a technical subject, and it is difficult for people who open new hot pot restaurants to grasp pricing. At this time, the shopkeeper needs to make appropriate pricing according to the price of vegetables and the pricing of hot pot. Too high will scare away customers, too low will make the store's profit too low, make ends meet and operate at a loss.

5. Do not pay attention to store safety and hygiene. When eating hot pot, people are most worried about the freshness, safety and hygiene of the dishes. The dirty environment in the storefront will inevitably affect the appetite of people who eat hot pot. No matter how good the food is, it is hard to attract people into the store. So pay attention to the hygiene and neatness of the store. In addition, we must ensure the freshness, hygiene and safety of the dishes. If the food is not good and the customers don't come, double order is king!

6. Do not pay attention to service. Poor service attitude is also one of the important factors that affect the customer's return rate. Poor service attitude will directly affect customers' dining mood, and secondly, customers will not patronize again, thus affecting people around customers. Word-of-mouth communication and good or bad service will have this influence.

7. There is no reasonable store management system. From the business hours of the store, the time of delivering and picking vegetables, the standard of buying vegetables, the standard of using vegetables, the management of employees, the management of the store and so on. Every process requires the shopkeeper to formulate reasonable standards and clear reward and punishment system, so as to ensure the daily operation of the store and the consistency of taste and quality.

8. There is no main course. Walking on the street, you will see all kinds of hot pot restaurants, with many varieties and shops. Without the main course of your own store, it is difficult to stand out in the market, and the final result of excessive homogenization is uncompetitive. Can only wait for customers to come to the door, can not attract customers to take the initiative to come to the door.

Opening a shop for beginners is really a problem. Small partners who have no entrepreneurial experience must learn from the above experience to avoid unnecessary troubles.

I hope my answer is helpful to you. I feel that the answer is ok. I hope it can be adopted. Thank you.