Store logo

The first thing is the logo, because when customers just browse the homepage before entering the store, the first thing they see is the logo. A good-looking logo can effectively attract customers. Customers enter the store.

Only a store LOGO with a very strong color impact can successfully attract users’ attention within 0.2 seconds. The eye-catching and highly recognizable LOGO helps customers make decisions quickly.

There are several key points to note about LOGO:

① Simple, clear, and enlarged core content - the design must avoid being too complex. It may be directly ignored by customers;

② There is no need to be restrained, just write what you do on the LOGO;

③ The takeaway logo must give priority to direct expression, "aesthetics" "Taste" is placed after;

④ Relaxed and lively colors can better highlight the category characteristics of tea drinks and are in line with young people's aesthetics;

2. Store name

Store name is the basis of brand building. A good store name can not only create a deep brand impression on customers, but also facilitate search and communication.

Through observation, we found that 80% of high-quality stores are named in the form of a combination of "brand name + core category" or directly reflect the main category in the store name, such as: "Zushiye Liangpi Roujiamo." ".

Standardized store names on takeout platforms are not only helpful in shaping the brand impression, but also help increase the probability of the store being searched by consumers.

1) Suitable for consumption scenarios

In a typical consumption scenario, when customers have the idea of ??ordering food, they will first plan what they will eat today (such as iron fried rice).