How to start a business catering is not an easy task, and with the development of society, the development of the catering industry has always been obvious to all, so many entrepreneurs want to be entrepreneurs in the catering industry. Let's take a look at how to start a business catering and related information.
What should entrepreneurial catering do 1 1. How should catering entrepreneurship get started correctly?
1 Start small and do it step by step.
Especially for novice catering entrepreneurs and entrepreneurs with limited funds, blindly seeking big just increases the risk of catering entrepreneurship. It is suggested that novices can pay attention to some standardized Chinese fast food and snack bars, which are simple to operate and do not require a large number of people.
After accumulating certain experience, consider becoming bigger and stronger. For novices, it is recommended to join some brands that are similar to Fajue baking brand, with small investment, distinctive features, green health and national chain.
2. If you want a good business, don't ignore the location problem.
Undoubtedly, the store should try to choose a place with a large flow of people. For example, every store in KFC has a very prosperous geographical location, and there are Zhengxin chicken chops suitable for ordinary people to start businesses. Careful observation will reveal that every store is at a crossroads, pedestrian street and other places with heavy traffic.
However, the location of the store should also be combined with its own actual situation. After all, the price of a good location is not cheap, and the catering business can't just spend all the money on rice paper, but also consider the later operation.
3. Popularity will make business better and better when opening.
There are many ways to gather popularity, such as distributing leaflets, discounting, tasting, etc. You should know that the more popular a restaurant is, the easier it is to stimulate the herd mentality of the public and attract more consumers to patronize it.
When the restaurant has an endless stream of customers, the next step is to retain customers and form repeated consumption. Such as using credit cards or vouchers.
And can be combined with the popular self-media Tik Tok, WeChat WeChat official account and other ways to promote the storefront and attract more young consumer groups. If this group can be triggered to share in the circle of friends, it will directly save a lot of advertising fees and achieve 200% publicity effect.
Second, how do ordinary people manage a restaurant?
1, clean-whether the chef, waiter, or countertops, plates, dining tables ..... all should be wiped clean. Even if your decoration is average, as long as your taste is good and the store is clean and tidy, you can still attract a large number of consumers to enter the store.
2, fresh-for example, some vegetables and other ingredients, almost can not see the feeling of being dry for a while.
3, stability-mainly divided into two aspects: 1, business hours are stable, don't think that starting your own business is very casual, fishing for three days and drying the net for two days; 2, the taste is stable, so as to cultivate repeat customers and encourage customers to repeat consumption.
Third, summary:
Ordinary people who want to start a business in catering can open a small and exquisite differentiated restaurant with stories and authentic products, which can meet the individual needs of the surrounding people. This is the core competitiveness of this small shop.
What should entrepreneurial catering do? 2 The first point: the location of the store.
Many people choose their sites at will, depending on their feelings. You can open a shop if you think it's a place. This is a big mistake. You must choose a place with a large flow of people. For some transferred shops, you must personally squat. See how many customers they go in for consumption every noon and evening. Daily turnover, only when you choose the right place, will someone flow. The flow of people is an important guarantee of turnover.
The second point: rent negotiation.
First, ask the landlord how much transfer fee he wants and give him a price that you think is reasonable. You can find a few friends to negotiate with the landlord, and each friend's bid is lower than yours. In this way, the price expected by the landlord will drop a lot. It's better for you to lower the price and save the rent.
A good place, the longer the contract is signed, the better. Because some landlords will raise the rent if they see that the business in your store is good. In order to avoid this situation. It is best to sign a long-term contract, and the suggested time is more than four years.
The third point: the decoration of the shop.
The decoration of the shop is also very important. It is very necessary to provide customers with a clean, comfortable and good dining environment, which determines whether they are willing to patronize your store again. Imagine if you were a customer, would you like to go to a dirty place?
The fourth point: technology learning.
The taste of the dishes is very important to make the business in the store prosperous. This determines whether your store can continue to live, which is the most important thing. You can't live with bad taste, and the business in a store with average taste is also average. The business in the store with good taste is of course hot.
There are two ways to learn technology.
First, grope for yourself, and the risk of groping for yourself is relatively large. Because of inexperience, it takes a long time to explore, and the taste of your dishes has not been tested by customers! The taste can't meet the customer's requirements. With this technology, the risk of opening a shop is very great.
Second, learn from others, who generally won't tell you the core secrets. Just tell you a recipe or let you buy a recipe, and then leave it alone after teaching. If something goes wrong, no one can find it, and there is no after-sales service. The risk is not small.
The fifth point: the recruitment of shop assistants
A good shop assistant is very important to the business in the store. Shop assistants affect the service quality and customer experience in your store. Try not to let the old employees lose. If they leave, we should analyze whether it is their own problem. Imagine that if you can't keep employees in your store, you always recruit some new people, which is not conducive to the business in the store. Establish a good relationship with the employees in the store so that they can work better for the store.
Extended data
Catering industry is a food production and operation industry that provides consumers with all kinds of drinks, food, consumption places and facilities through instant processing, commercial sales and service labor.
There are two main concepts of catering: one is catering, and the other refers to industries or institutions that provide catering to meet the dietary needs of diners, so as to obtain corresponding service income. Due to the different eating habits and tastes of different people in different regions and cultures, restaurants around the world show diversified characteristics.
For catering enterprises, the importance of brand power is self-evident. The competition in the catering market will eventually be the competition between brands. Whoever has stronger brand power will have a broader market, and brand power has become the key for catering enterprises to compete for the market.
Brand power is also the most critical factor to attract consumers. As people's requirements for dining environment, experience and service are getting higher and higher, many people like to choose some famous and famous restaurants to eat. Because you can not only enjoy a good dining experience, but also have a good face, and at the same time you can eat with confidence. The success of some catering enterprises can be described as a key consumption factor besides strong product strength.
How to do entrepreneurial catering? Misunderstanding 1. Products only do what they like, not what the market likes. Whether the product is delicious or not is not up to you alone, nor to others, but to the market. When you do catering, you must do product testing. It is necessary to find out whether your product is liked by only a few people or most people. It's only hot in a short time, or it won't be out of date for many years. If you meet these two points, your product will be initially competitive!
Myth 2, keep the store. Just want to invest, don't want to invest, start a business and open a restaurant. The most efficient and lowest cost mode is to keep the store by yourself. Only in this way can the problems of products and services in the store be discovered in time and dealt with immediately. Moreover, keeping your own store can also expand the scale and open branches for the future.
Accumulate development experience. If you just want to hire a professional manager to take care of it and be the shopkeeper of cutting and cutting, then once the products and services in the store have problems, you can't even grasp the real situation, let alone how to solve the problem. I don't even know how I died in the end.
Myth 3: Choose the cheap site and not the right one. Site selection means choosing traffic. Different traffic corresponds to different prices. Choose the one with the largest traffic within your budget, not the cheapest one. Cheap means less traffic and immature peripheral facilities. If you choose such a location for the sake of cheapness, you may end up before you start your business.
And after the location is selected, be careful not to step on two pits. The first pit is that this shop must be able to apply for a certificate and can be used for catering; The second pit is that you must sign a contract with the landlord himself, and don't be deceived by unscrupulous intermediaries or second-hand landlords. It is suggested that the signing period should not be less than three years. Once the business is done well, it can avoid the landlord's starting price and ensure that you can make money steadily.
Misunderstanding 4, the initial investment, only consider the effect, regardless of the cost. Many people are not very rational when starting a business for the first time. They all want to decorate and design according to their own ideas and present their ideal store effect. Moreover, they want to buy new equipment and furniture. As a result, the investment budget is overspent and the recovery cycle is too long.
You know, 80% of the investment in catering is in the early stage, and once it is not well managed, it will be wiped out. It is recommended that the decoration be effective, and don't pursue details excessively. Equipment and furniture can be bought second-hand, and more funds can be used for subsequent market cultivation and employee incentives.
Myth 5: Only know marketing but not management. Many restaurants in online celebrity spend a lot of money on hype when they open, but they are often empty after opening for a period of time, and they are cool after less than two years. Moreover, such marketing is likely to be suicide marketing, attracting so many customers just after opening.
Once your products and services are not good, the more customers come, the greater the damage to your brand. If the pre-marketing incentives are too strong, it is likely that all the wool parties will be attracted, and they will not come again after one time. Catering is not a one-day business, and you can't directly seek temporary popularity, but you should do continuous business.