Chain supermarkets is a new form of organization that can change our traditional sales, fresh is the abbreviation of fresh agricultural products in the supermarket chain. Here I will unlock the chain supermarket business model, I hope to help you.

Chain supermarket business model

According to the different ways of connecting ties and connecting operations, the mode of chain operation can be divided into: direct chain, franchise chain, free chain.

(A), direct chain

1, direct chain, also known as the regular chain (Regular Chain referred to as RC), is in the same stage of circulation, the operation of the same type of goods and services, and by the same capital and the same headquarters of the centralized management organization under the leadership of the unity of the *** with the business activities of the chain business model.

Chain of all stores in the headquarters of the enterprise under the direct leadership of the unified management, the headquarters of the stores to implement the people, money, goods and business flow, logistics, information flow and other aspects of unified management. Such as: Wal-Mart.

2, features

(1) the same capital to open stores, which is the biggest difference between direct chain and franchise chain, free chain.

(2) the core of the direct chain? Highly centralized and unified management and operation, the ownership, operation and supervision of the direct chain is completely centralized in the headquarters.

3, headquarters and chain store connection

① headquarters and chain store is the same capital;

② headquarters of the chain store has the right to personnel and direct operating rights;

③ chain store on the headquarters of the no capital investment;

④ chain store's views, suggestions on the headquarters of the no impact;

⑤ chain store's autonomy is small or no;

6 chain stores do not need to submit to the headquarters of the business guidance fee;

⑦ chain stores of all behavior according to the company headquarters regulations;

⑧ headquarters and chain stores between the provisions of the contract;

⑨ headquarters institutions without chain stores to participate in the personnel;

⑩ headquarters of the headquarters of the chain stores to carry out a high degree of centralized, unified management, the chain stores only concentrate on Engaged in sales. Chain stores do not have an independent enterprise legal personality.

4, direct chain headquarters functions

① unified mobilization of funds;

② unified business strategy;

③ unified development and use of the overall business, to the same large capital strength, and the financial sector, the production sector to deal with;

④ a large number of unified plan of purchase, the formation of the influence of the manufacturers;

⑤ unified training, the use of talent;

⑥ unified new technology product development and promotion;

⑦ unified commercial paper and facilities containers;

⑧ unified service mark;

5, the advantages of the direct chain

(1) speed advantage:

Can be unified mobilization of funds, unified business strategy, unified development and use of holistic business, decision-making implementation speed faster;

(2) cost advantage:

the same large-scale commercial capital owners have strong strength, conducive to dealing with financial institutions, manufacturers, easy to obtain cost advantages;

(3) overall advantage:

in the cultivation of talent and use of new technologies, product development and promotion, modernization of information and management, etc.

6, the disadvantages of direct chain

(1) in order to ensure the ownership of the branch, direct chain requires the headquarters to have a strong capital, the expansion of its stores

expansion of the speed of the company's capital capacity by the limitations of the company, while assuming a higher degree of business risk;

(2) with the increase in the number of stores, the organizational structure of a more complex, increased management costs, reduced efficiency;

(3) with the increase in the number of stores, its organizational structure is more complex, increased management costs. Efficiency is reduced;

(3) The managers of each branch are assigned by the headquarters, they are employees of the company rather than owners, so the autonomy of each branch is smaller, and the enthusiasm, creativity and initiative are limited.

The characteristics of chain management

1. The overall business view is the first characteristic of the chain, every starting point of the chain will start from the real problem, the whole picture, the second traditional store focus but only stay in the store.

2. The emphasis on corporate image is the second difference.

3. The standardized operating system is the cornerstone of the chain's success. Because a standardized operating system reduces variables and minimizes uncontrollable factors.

4. The promotion of the fourth point is where the chain is active, rather than passive waiting.

The development trend of supermarket chains

(a) the basic trend of supermarket development

The basic trend of supermarket development is a small one. Supermarket large-scale development is to meet? One-stop shopping? The demand for small-scale development is to meet the? Nearby convenience? demand. Often large supermarkets are collectively referred to as "hypermarkets". hypermarkets. In fact, hypermarkets in China is a very unclear concept. In the early days, Shanghai, the business area of more than 5,000 square meters of supermarkets called hypermarkets, in fact, there are a variety of development models. In the later development process, the concept of hypermarkets by Chinese operators creatively applied to a variety of other business, such as home appliances hypermarkets, building materials hypermarkets, home furnishings hypermarkets, food and beverage hypermarkets, and there may be more forms of hypermarkets. Thus, hypermarkets are not a form of business, just as shopping centers are not a form of business. In fact, the supermarket can be divided into four types: one is a wholesale supermarket, can be divided into limited varieties and more varieties of two categories; two is a comprehensive supermarket, with the function of community shopping centers, to meet the needs of community residents more than 80% of the shopping needs, as well as shopping caused by the demand for recreation; three is a fresh supermarket, the business area than the first two kinds of supermarkets, 70% of the fresh food, with the replacement of the traditional food market function; four is a convenience supermarket, in order to general food, food and beverage hypermarkets are not a form of business, just as the shopping center is not a form of business. Fourth, the convenience supermarket, to general food and daily necessities, is a traditional supermarket, mainly to meet the needs of consumers supplemental type, survival and development of the space is relatively small.

For large chain companies, in particular, should pay attention to the development of integrated supermarket trends, the blossoming of large supermarkets is the result of community, the scope of the business circle is greatly reduced, so the development of integrated supermarkets must pay close attention to the following three basic issues: First, the convenience of the site, including transportation, parking and the structure of the store and other factors; second is the integrated attractiveness of the store, including the shopping function and the leisure function of the appropriate configuration, the shopping function of the shopping function, the shopping function, the shopping function, the shopping function, the shopping function, the shopping function and the leisure function. Appropriate configuration, shopping functions in the category of complete, product categories in the strengthening of fresh food and department store strengthening, etc.; Third, the strengthening of the humanized shopping environment, because the main direction of the future development of integrated supermarkets is to assume the function of regional service centers, monotonous, boring, me-oriented, irrational, the store is big to deceive customers of the commercial image and business style is not possible to attract customers, retain customers, such stores will be due to a lack of competitiveness and customers ruthlessly abandoned. Lack of competitiveness and customers ruthlessly abandoned, for this reason, the requirements of the integrated supermarket service personnel will also increase their quality and their satisfaction will directly determine customer satisfaction.

(2) the direction of development of the supermarket industry

Supermarket industry will be integrated, miniaturization, fresh three directions.

1. Supermarket integrated

China's supermarkets are mostly small supermarkets (standard super) started, and then most of the foreign capital in the form of hypermarkets to enter the Chinese market, so there is a pattern of hypermarkets close to the competition, and with it is a substantial increase in the cost of leasing hypermarkets. At the same time, consumers are becoming more and more dependent on supermarkets. The first development trend of supermarkets is the combination of hypermarkets and leased commercial projects into small shopping centers or community business centers with integrated service functions. Through investment not only can reduce the store's rental costs, but also can improve consumer selectivity, enhance the store's ability to collect customers and sales. However, the combination of hypermarkets and investment model also has a great deal of business risk, this model is not widely applicable, if the customer base is insufficient, the hypermarket business is not good, investment in the area of business performance is difficult to ensure that the high cost of leasing can not be assessed through the investment, will make the operation in trouble. Therefore, the opening of hypermarkets business district survey is increasingly important.

2. Store miniaturization

Supermarkets, the second development trend is the development of hypermarkets to the direction of miniaturization. Professor Gu Guojian pointed out in the "challenges encountered in the development of hypermarkets": integrated supermarkets (Super Store) business area size of 4,000 to 6,000 square meters, it is the miniaturization of hypermarkets to meet the needs of consumers on the food, groceries, fast-moving consumer goods and household goods a one-time purchase of the supermarket. A hypermarket generally need the support of 200,000 people, hypermarkets in big cities can have more than one store scale development, but once the development of the community to the big city, or to small and medium-sized cities, the development of the lack of consumer scale and consumer spending power of the support, and therefore in the scale of the downsizing, in the commodity structure of the downsizing of household electrical appliances, downsizing of clothing and other departmental commodities, expanding the food, especially the proportion of fresh food is In order to adapt to the objective needs of the market.

3. Standard super fresh

Consumer demand for fresh supermarkets has been formed, the traditional small food court and there are many safety hazards, fresh supermarkets will have a great deal of development, supermarket chains will be in the integration of agricultural and sideline products supply chain on the basis of the fresh pass again. Whether it is a hypermarket, comprehensive supermarket. Or small and medium-sized supermarkets, should be fresh food business, which is the foundation of the supermarket. In addition, fast-moving consumer goods and daily commodities discount stores have taken off, it is combined with the development of private label, will re-integrate the supply chain, the retailer-supplier partnership in the field of private label development will likely be transformed into a competitive relationship.

(C) supermarket department store and department store supermarket

Comprehensive supermarkets and traditional supermarkets, compared with the commodity point of view, mainly two enhancements, that is, fresh reinforcement and department store reinforcement. But from the direction of its development, development areas and entry methods, broadly speaking, there are seven points are worth noting: First, the community-based traditional department stores and large-scale new development of residential areas, will be the development of integrated supermarkets in the region, especially the community-based traditional department stores will be developed in the direction of the department store supermarkets; Secondly, the center of the districts and counties of Shanghai will be the center of integrated supermarkets will become one of the focus of the development of the region! Third, in the city center of the integrated supermarkets and suburban integrated supermarkets under the attack, located between the two integrated supermarkets, may be in a disadvantageous position; Fourth, the provincial center of the city is within and outside the business integrated supermarkets must fight for a place that lacks strength and competitiveness of the supermarket company may be defeated in this region; Fifth, the provinces have a certain standard of living and purchasing power of the county-level cities, prefectural-level cities, is an integrated supermarkets The most development potential of the region, is likely to become a hot area of competition for integrated supermarkets; sixth, the aforementioned areas of small and medium-sized franchises will be hit by an unprecedented blow, they may also become a new generation of integrated supermarkets franchise; seventh, the way to join the possibility of turning to joint ventures, and then turn to the direct from the joint venture, the process will be relatively long.

(D) and then over the fresh off

Fresh is a gold mine of supermarkets, supermarkets are the most basic commodities. Do not do a good job of fresh is tantamount to give up customers, give up the initiative of the supermarket business is tantamount to suicide. In Shanghai supermarkets more than ten years in the development process, the beginning of the government policy to support and encourage supermarkets to operate fresh, later, the supermarkets to accept the concept of fresh, the people accept the concept of fresh, not only the traditional ? The people accept the concept of fresh food, not only the traditional three raw? Food into the supermarket, and even the broader sense of the? The five raw? Food has also become the main commodity of the supermarket.

Why do we have to go through the freshness barrier again now?

Because it's not good enough. There are a large number of supermarkets are still not out of the traditional supermarket box, can not adapt to the needs of modern consumers. Of course, fresh food is not good to do, operating fresh food also has a development process. Small stores are inconvenient to do fresh food, this is just a common sense, in fact, a few hundred square meters of small supermarkets can also be converted into professional fresh food supermarkets, but if the full conversion will also face great risks. From the development process of fresh food business mode, first from each store own business gradually developed to the contracting business, and finally back to their own distribution.

If we want to pass the fresh food again, we must solve seven problems: First, we must establish an organizational system to operate fresh food, by professionals to manage the fresh food business; Second, we must clearly define the direction of the development of fresh food business, to determine the effective mode of operation of fresh food; Third, we must establish a technical system of fresh food business and product standards; Fourth, we must set up a research and development center for fresh food, the establishment of fresh food supply Network; Fifth, to establish and improve the fresh food cold chain system and hot chain system; Sixth, we must vigorously develop fresh food business varieties, and improve the business form of fresh food; Seventh, we must establish a fresh food business integrity system.