Sun Guangxin served in the army for nine years and took part in the 1979 counterattack in self-defense against Vietnam. After retiring from the army, he started his own business with 3,000 yuan of resettlement money: he opened his first seafood restaurant in Urumqi, where he airlifted seafood from the southeastern coast.
After that, he quickly expanded into the entertainment business. During the oil exploration boom of the early 1990s, Sun turned to trading oil exploration equipment. His company also invested in real estate, providing homes for a quarter of Urumqi's population. Relying on Xinjiang's rich natural resources, Guanghui Group created specialized quarries. The group now employs 20,000 people.
Related links Sun Guangxin, born in December 1962, is a native of Pingdu, Shandong province. Demobilized soldier, senior economist, graduated from Xi'an Army College. Graduated from the Graduate School of the Chinese Academy of Social Sciences. He is an economic consultant in the central and western regions. He is one of the Ten Outstanding Youths of China, and has been awarded 19 titles, including "National May 1st Labor Medal" and China Business Master.
Xinjiang Guanghui Industry was founded in 1989, currently has 5.362 billion yuan of assets, 19,396 employees, under the jurisdiction of seven groups, 57 subordinate enterprises, building materials, real estate and other industries as one of the large-scale modernization of the enterprise group. The company has been honored as one of the "National Top 100 Enterprise Image Standard Units", "National Star of Brilliance", "Top 10 Strongest Enterprises in Xinjiang", and is regarded as a flagship of non-public enterprises in Xinjiang by the Party Committee and Government of the Autonomous Region. The company has been honored as a flag of non-public enterprises in Xinjiang by the Party Committee and Government of Xinjiang Autonomous Region.
In May 2001, China Securities Journal and the Enterprise Research Center of Tsinghua University ranked more than 1,100 listed companies in China in terms of growth, comprehensive performance, profitability and solvency, and "Guanghui" ranked in the top ten in terms of growth, comprehensive performance and profitability, and became one of the most outstanding listed companies in China. The company is one of the best listed companies in China.
Guanghui's growth rate has been called the "Myth of the West," and Sun Guangxin has been called the creator of the "Myth of the West" by economists, and his development model has been called the "Guanghui Model" by economists. "
These are the first time I've ever seen the world's most popular movie, and I've never seen it happen.
Guanghui Enterprise Group pursues a "people-oriented" approach and regards talent as the biggest capital of the enterprise. In the absorption of talent to spend money. 12 years, not only the enterprise internal growth of a number of entrepreneurial literacy, but also got the title of "market economy school".
Once he wanted to be a general
Sun was born in 1962 in Urumqi, Xinjiang, in a multi-ethnic compound. His father was a shoemaker who had traveled "blindly" from Shandong to Xinjiang. There were five siblings in the family, and except for him, the highest education level in the family did not even have a high school diploma. Sun Guangxin unsuccessful college entrance examination went to the army. From there, he was admitted to military school and became the only person in his family with cadre status.
"People live, we must progress." Sun Guangxin wanted to become a general since he was a child, and Sun Guangxin was so good and strong in the army that he set himself the goal of "199230 Division Commander Program" (i.e., to be a division commander and then a general when he turned 30 in 1992). He entered the army at the age of 18 and stayed in the army for nine years. When the tide of reform had surged from the countryside to the whole country, the spring wind of reform crossed the Yumen Pass, blew all over the north and south of Tianshan Mountain, and also swept through the military camp. It rapidly changed people's old way of thinking and recalibrated Sun Guangxin's life orientation.
In the mid-80s, the higher-ups sent Sun Guangxin to a Ministry of Repair as a substitute instructor, specializing in production and management. Sun Guangxin took seven or eight cars from Urumqi to Lanzhou to transport aluminum ingots and other materials, a round trip of eight or nine days, within six months to the unit earned five or six hundred thousand yuan.
This incident y shook Sun Guangxin. The economic kingdom is no different from a brilliant road of life. Footsteps in the Chinese nation 1 / 6 of the western land, 27-year-old Sun Guangxin in the rise of a more majestic movement: "I want to spend 15 years to create a national first-class enterprises."
His request for a career change was not approved, and once again asked to be demobilized. After several twists and turns, the young officer in March 1989 day, was finally allowed to demobilize, but also received belonged to his 3,200 yuan demobilization fee.
The beginning of the difficult start
He used this demobilization fee, with a few troops down the partner, borrowed and scraped together to get more than 30,000 yuan, in Urumqi City, founded a company, named "Guanghui". Meaning "a hundred of wealth, make friends all over the world". Since then, Sun Guangxin in the sea of business raised the sail of his life.
The company opened on May 2, 1989. What to do? After a few months of fumbling, he thought of marketing. At this time, Sichuan Engineering Machinery Factory, Qinghai Bulldozer Factory in Xinjiang newspaper advertisement attracted him. After understanding, he learned that the two factories in Xinjiang sales momentum is very bad, each year the factory only sold 5-6 machines in Xinjiang. Sun Guangxin recommended himself and asked to be the sales agent of the two factories in Xinjiang. However, the representatives of the factories in Xinjiang thought that he was a self-employed person and could not be relied on. In the end, an agreement was reached to pay Sun a 2 percent commission for each bulldozer he sold.
Said to do, he relied on his own learned mechanical professional background and as a military instructor for more than a year of eloquence, hand holding a territory-wide enterprise directory on the journey. The directory in hand is a guide, 1.6 million square kilometers of the map is the position. Where there are factories, where there are large enterprises, his footprints will run to where. In order to save money, he carried half a sack of naan, and then a jar of chili noodles, a bottle of pickles on the back of the transportation bus on the road. When it was time to eat, travelers went into restaurants, some wanting to mix noodles, some wanting to grab rice.
He patted the shriveled money bag, took out a dry naan from the noodle bag, on the bowl of tea, ducked to the side to eat a meal, and got on the bus. At night in order to save money on the dozens of people living in the hostel on the earth bunks. Sometimes the public **** car only to the county, to the countryside and the regiment without transportation, Sun Guangxin on trucks, horse-drawn carriages, donkey carts, and even walk to. If he could rent a bicycle near the hotel, he thanked God.
In this way, he came in the sand and went in the rain, tossing and turning for half a year, traveling more than 100,000 kilometers. Four times more than the Red Army's 25,000-thousand-mile march, he lost more than a dozen kilograms of meat, ran out of shoes, and was soaked in sweat. However, he persuaded users to order 103 excavation loading bulldozers. This quantity is the sales volume of these two manufacturers in Xinjiang in 10 years, Sun Guangxin's energy to make the factory admired to the ground. They not only immediately paid him more than 600,000 yuan of labor costs, but also hired him as a factory in Xinjiang distribution general agent, and gave him a turnover of 5 units of machinery, that is, the first 5 units of machinery for him to let him sell, to be sold into the second batch of goods into the 5 units sold and then the first 5 units of the purchase price to pay off. This means that Sun Guangxin hands in the hands of more than 200 million yuan of liquidity.
Turning to entertainment in the first battle
Sun Guangxin in the sales battlefield in the first battle, and did not indulge in the temporary joy, he was a military posture to plan the strategy of economic development of the enterprise. He first seized the favorable opportunity to launch an attack on the hotel and entertainment industry.
In the late fall of 1989, a Cantonese restaurant in Urumqi, which mainly operated Cantonese cuisine, fled in debt because of poor management. Decisive Sun Guangxin realized that this will be "Guanghui" start a position, he immediately with the deputy to find the original owner's assistant, after a night of analysis and calculations, and finally to 670,000 yuan of the price of the disc of the Guangdong restaurant. And high salaries from Guangzhou to hire five chefs, but also from Guangzhou air transport to live seafood.
The people of Xinjiang, who are used to eating mutton and beef, saw those live crabs, live snakes, fresh shrimp and so on, backed away, who did not want to pay a high price for a meal. Guangdong Restaurant opened only four months on the loss of 170,000 yuan. Have no choice but to Sun Guangxin bare shoulders, personally served as manager of the front hall, and take a fierce publicity campaign, printed a large number of promotional materials, sent to the major departments and companies. For a time, the Guangdong Restaurant in front of the traffic, can dine in the Guangdong Restaurant has become a symbol of noble status. In less than half a year, the debt of 670,000 yuan was paid off.
Then, Guanghui company is technically encircled, tactical advancement, and successively invested in the establishment of Urumqi at the time of the food and entertainment industry higher grade, representative of the "Disneyland", "Hong Kong Gourmet City", The first is the "Sunshine Hotel", "Triumphal Arch Casino" and other eight entities, the level of entertainment in Urumqi pushed to a new level, the first battle of the overall victory, opened the prelude to the economic development of the company's broadway.
Doing foreign trade with a clear mind
When he was the manager of Guangdong Restaurant, Sun Guangxin had silently observed and analyzed the structure of the people who often came to eat at the restaurant, and gradually found that the main guests of the big banquets were often the personnel of the petroleum system. This aroused his curiosity. After some investigation, we know, in the great development of Xinjiang oil industry, every year there are billions of internal and external trade to do, so attracting a large number of domestic and foreign businessmen. Sun Guangxin secretly thought, these Chinese and foreign businessmen are so far away from Xinjiang, we are guarding the doorstep, why can't we get the moon first? He
Using the convenience of his work, he talked with these oil system merchants, and often personally for them to buy a bill, one after another, they became bosom buddies. Finally, they suggested Sun Guangxin to do oil business, and took the initiative to give him access to find agents. The first business is to import a batch of oil drilling spare parts. After receiving the order, Sun Guangxin single-handedly ran a few trips to Beijing, just more than three months of time, made more than 900,000 yuan of business, net profit of 230,000 yuan.
After a small trial, Sun Guangxin quickly determined the direction of the "second economic battle" to seize the opportunity of the great development of the oil trade in Xinjiang, and strive to be among the international trade circle.
At the same time, the enterprise accordingly set up the import and export trade development company, and take the initiative, with the mainland two large companies with import and export rights date China Land Petroleum Technology Development Corporation and China Electronics Import and Export Corporation to form a partnership, to become their branch in Xinjiang. 1990 991 initial development, in 1992, the development of a rapid. Only the import and export trade will be traded more than 87 million U.S. dollars, accounting for the year Xinjiang import and export trade volume of 1 / 6 strong, equivalent to the Xinjiang foreign trade system under the total value of the annual trade volume of 13 companies. In the past two years, the oil trade turnover of Guanghui enterprises amounted to 100 million, laying a strong economic foundation for the redevelopment of the enterprise.
Being a real estate developer
At the age of 31, Sun Guangxin went into real estate and built the tallest office building in Urumqi at the time, the Guanghui Mansion. It was early 1993 when he first entered the real estate industry. At that time, Sichuan's Nande, and Shenyang's Flying Dragon, which was well known in the media, was said to be of good size and efficiency, and Sun Guangxin thought he should learn from them.
Sun, who was hired as an administrative minister at Shenyang Flying Dragon and an office director at Nande, said he went to the two companies with more of a learning agenda. After successfully applying for the job, he worked for seven days in each of the two enterprises and then left. Because he thought he should understand all understand. Back in Xinjiang, he let loose at the company's team meeting, "In less than five years, we will surpass them."
In this way, the company's boldness of the latecomer to the top, the capital will be invested in real estate, the start of the company's "third economic battle". They are in an extraordinary scale and speed, and borrowed from the overseas approach, in the five northwestern provinces first launched 50,000 square meters of commercial housing across the year installment sales approach.
Now, three out of every five commercial houses in Urumqi are developed by his Guanghui company. And 50 percent of his own wealth comes from real estate. Each of Guanghui's 54 middle managers is a millionaire or more, more than half are in the tens of millions, and 15 are in the hundreds of millions.
Stone king never satisfied
Before people have not come back to their senses, still immersed in the overwhelming Guanghui enterprise real estate battle in the smoke, Sun Guangxin and adjusted the focus of the strategic development of the enterprise, the enterprise group from the tertiary industry to the secondary industry to promote the full range of work on the construction of one of Asia's largest granite stone processing center.
Granite decorative materials in the world has more than 200 years of decoration history. But to this day is still the world's construction industry's best decorative materials, and the market is getting bigger and bigger, but the resources are becoming more and more depleted. And granite storage in Xinjiang is very rich, accounting for 1 / 6 of the national storage.
In 1994, Guanghui five consecutive years to the stone industry investment of 430 million yuan, six expansion, the full set of the introduction of international advanced level of the five production lines, has developed a crystallization of fine, uniform color, high strength, small particles and other characteristics of the stone varieties of more than 20, of which "Xinjiang red", "Tianshan Cui". "Snow Mountain Green", "Purple Cloud Star" and other 13 kinds of fist products are known as "western treasure". It is a strong market impact within a short period of time to set up the domestic Beijing Sunshine Plaza, Shanghai Shenhua Building, Guangzhou, Bank of America Center, Tianjin Minghua International Building, the amount of more than 5,000 square meters in more than 30 model projects, the Ministry of Construction assessed the "Chinese building materials industry quality standards on the list of products" in the only stone brand.
Guangzhou City, China's building materials industry.
Guanghui Group adhere to market-oriented, based on a high starting point, the pursuit of leapfrog development, "big, excellent, refined, new" to win, to sign a large single, for large boards, grasp the main direction of the project, and the Nanjing Construction Bank signed a 90 million yuan of supply and sales contracts. Beijing, Shenzhen, Shanghai Pudong three international airports investors, in many stone merchants confirmed the broadway stone. In the pursuit of excellence, Guanghui Group has become the leader of the stone industry in Xinjiang, itself has been rapid expansion, the annual production capacity of one million square meters, has become a set of mining, processing, sales in one of the large-scale modern enterprises, equipment, scale, quality, sales and many other indicators are at the forefront of the national stone enterprises. At present, Guanghui stone company has been approved for listing, they plan to spend three years to expand the production scale to an annual output of 1.5 million square meters, to achieve profits and taxes of 300 million yuan, so that Xinjiang has become Asia's largest stone development base.