Xi'an Tujia baklava hot three months last November, Tujia baklava appeared in the streets of Xi'an, compared with the ordinary baklava, this sticky minced meat in a paper bag sales of large pies, attracted a lot of young people's eyes. Just two months after the listing, Tujia bakery like a spring in Xi'an streets and alleys. According to industry insiders: Tujia baklava the hottest time in Xi'an at least 300 stores, universities around there are a few, only Chang'an Road, Northwest University of Politics and Law to the Post and Telecommunications College between the six, five around the College of Foreign Affairs. Tujia baklava just came, some of the Tujia baklava store even appeared in front of the line to buy the hot scene, two months later today, Xi'an Tujia baklava is still as hot as the franchisee said? Yesterday afternoon more than 1:00, the reporter visited the Chang'an Road and the Foreign Affairs College found that the road of the past six stores are now only one left, although the master of the cake told reporters that they sell a lot of cake every day, but yesterday afternoon its store door can not be found, more than ten minutes to come to a customer. Foreign Affairs College around the Tujia bakery also by the previous five reduced to two. A shopkeeper told reporters that: "Now people, figure to eat a fresh, the beginning can be, now buy less and less people!" He said, now Tujia baklava not sell well, when selling two or three hundred, at least only a few dozen, in accordance with the current situation, and now many of the new franchise Tujia baklava store to recoup the investment of tens of thousands of dollars of money is more difficult. Tujia baklava why in such a short period of time quickly and suddenly cooled down? Once ate Tujia baklava college students think: Tujia baklava began to be loved, the key is that it is a new flavor, storefront simple and rustic "Tujia" features, coupled with a kraft paper bag, distinctive, but the key to the vitality of a food is the taste, taste in general, the packaging and then good, it is difficult for people to buy. According to college student Wang Yang said, their dormitory girls have eaten, are out of curiosity, almost all only bought once, feel the taste is general, then no longer eat. Even the person in charge of the cake king store also confessed: no matter how good the food, eat every day will get tired. And another ate Tujia bakery Mr. Huang that Tujia bakery is more seasoning and minced meat on the sale of 2 yuan a, compared to Xi'an's meat buns 2.5 yuan a, eat more affordable. A want to store out of the Wang boss that the Xi'an Tujia bakery market is too chaotic, who can sell the recipe for the development of franchises, blind development is too abusive. Who is the authentic Tujia baklava Xi'an existing Tujia baklava store more than 200, and the name of no less than 20 kinds of "in the cake king Tujia baklava", "off the slag baklava", "off the slag pie", "Drop stuffed biscuits", "earth to drop scum biscuits", "scum off the biscuits", "golden bubble biscuits", "Wudalang Tujia baklava", "Princess Cake", etc., all claiming that they are authentic Tujia baklava, who is the authentic Tujia baklava? It is understood that the real Tujia baklava is Hubei Enshi Tujia people and Miao people's home cooking. At present, the Xi'an market only to "drop filling Tujia baklava" Xi'an general agent of the identity of the development of franchise franchisees more than three people, they all say they are the general agent. But for the origin of the drop-filled burrito is a different story, a manager surnamed Wang said it is from Wuhan, Hubei, another agent surnamed Liu said he is the general agent of Huxian, he spent 50,000 yuan to buy out the Northwest General Agents, and there is a yellow manager said he is to spend a lot of money to get the authentic Tujia burrito recipe, the source of the confidentiality of the place. When the reporter to open the identity of the franchise said they wanted to look at their hands about the Tujia bakery general agent's authorization, they said there is no need to look at the authorization, spend money on the right to operate and join. Manager Wang said, in addition to the current market fell off the pie and fell off the slag pie, the other names are borrowed in the name of the Tujia baklava to make money, these stores privately get the recipe, buy an oven to open a store. Another claimed to be "off the dregs of the Tujia baklava" general agent Liu manager said, "off the dregs of the baklava" won the Wuhan "king of the cake" title, Xi'an is currently "Dumping Tujia baklava" has developed to 100 franchises. "King of the cake" honor is awarded by whom? In this regard, Liu said the manager is not clear. Yesterday, the reporter interviewed by phone Wuhan Catering Association and Wuhan Food Service Center Consulting, the person in charge of its said they simply do not know that there is a "king of the cake" title this matter. About who is the first Tujia baklava, claiming to have more than 20 franchises in the cake king of Xi'an, Xi'an general agent of the manager told reporters that the current development of Xi'an franchise Tujia baklava name a lot of people to play the Tujia baklava sign to develop the franchise no less than 20, who is the authentic Tujia baklava and even these franchises, I'm afraid that no one can say clearly. Behind the prosperity of Tujia baklava Although no one can prove that they are authentic Tujia baklava, but are in the hallowed "authentic Tujia baklava" the identity of the general agent of the development of franchises in a big way. According to a once sold Tujia baklava Li boss said, selling cakes can earn a few dollars? The development of franchises is the real way to earn money. It is reported that the Lee boss in November last year began to sell Tujia baklava, the first two months after the development of a number of franchises have been "pumped" to invest in other industries. According to his disclosure, Xi'an hundreds of Tujia bakery at least half of the store in various names in the development of franchises to collect franchise fees. He calculated an account, the current market franchise fee is more than tens of thousands of yuan, less than four or five thousand yuan, plus a unified distribution of fillings, paper bags, flour, and some also forced to franchise marketing oven. A three-layer gas oven priced at 6500 yuan, a special film attached to the paper bag delivery price of 0.14 yuan to 0.15 yuan, a kilogram of filling delivery price of 4.5 yuan to 5 yuan, a store day sales by 500 cakes, so the development of a franchise at least income in the tens of thousands of dollars. A Tujia bakery franchise, store investment in addition to paying the franchise fee and management fees, but also to rent a storefront decoration, equipment, early investment of at least 3 ~ 5 million yuan. So to calculate, if each store in accordance with the current sales volume of 500 cakes a day to calculate, a cake retail price of 2 yuan, profits in accordance with the franchisee's commitment to 50% to calculate, to earn back the investment takes three or four months. According to the Lee boss said, the soil home bakery fire only two or three months, most franchisees to develop dozens of franchises will "retreat". According to industry analysts, Tujia baklava market surface of the fire, in fact, is the rapid expansion of the franchisee to create an illusion, including the phenomenon of queuing up to buy. Insiders also analyzed that the current catering industry has an abnormal phenomenon is to like to join in the fun, where people to squeeze, in fact, Tujia baklava can not be compared with the local meat burger, Xi'an people are used to eating meat burger every day, and three consecutive times to eat Tujia baklava people are very few. Anyone with a little bit of rational mind will realize that the good taste and more affordable meat sandwich stores have been operating smoothly, while the queue to buy Tujia bakery appeared to be abnormal. The main reason why they want to create the illusion of fire is to attract people to join. But these franchisees know very well that this artificially created false fire does not rule out spending money to hire people to line up "Rato", this queue to buy can not withstand the test of time, some of the total demonstration store has been people began to transfer, which shows that some people have earned enough to join the fee, ready to "pull out! ". Tujia bakery will repeat the mistake of greedy duck? The reporter saw in the interview, Tujia bakery store front decoration neat, but some stores inside the health situation is worrying. April 5, the reporter in Chang'an Road, a Tujia bakery store to see, the operation room on the ground sewage flow, hairy dough in the dirty plastic bucket, black paste meat filling in simple plastic baskets, the meat has been thawed out, outflow of black water along the ground flow, which is giving the cake on the One of the staff who is smearing the meat filling barefoot wearing plastic slippers, the operation room emits an unpleasant odor. Reporters in its office and operation room are not found in the health license, several are playing cake operators do not wear a health certificate, the store wall does not hang the relevant license. Tujia bakery is in such an environment out of the oven, the development of such a store franchise environment is even more predictable. Reporter interview also learned that most of the Tujia bakery franchisees on the franchise site, related facilities, unified management, and even technical training are not heard, as long as the money to join, the franchise fee by a few months ago 5,000 yuan to 6,000 yuan down to the current 2,000 yuan to 3,000 yuan. As long as the money, and even sold together with the formula, not at all on the franchise for technical training. At present, the Internet has also been open for sale Tujia bakery formula, more than 500 yuan, less than 200 yuan. Production of Tujia baklava method has been publicized on the Internet, housewives can make delicious Tujia baklava according to the introduction of the Internet. Insiders believe that since the formula has been made public, the rights and interests of the franchise will not be protected, joining for some want to engage in the Tujia bakery business has been meaningless for small stores. Now Tujia baklava has a lot of franchises because they do not make money and shut down, there are franchisees began to transfer their own store, these signs of concern. Tujia bakery rapid fire and sudden cooling, can not help but reminiscent of December 2002, Xi'an market gluttony duck overnight fire all over the streets and alleys, and soon disappeared in the market phenomenon. Careful comparison found that both gluttony duck or Tujia baklava, the two small food is also from out of town, they are in the spring and March rapid expansion, two or three months after the fire to close, the franchisee earned a pot full of overflowing, the franchise is a cold home. Gluttony duck "fly" away, Tujia bakery boom will be after what? We wait and see. May more operators "cold eyes" to see the world, in a variety of investment boom to maintain rational sobriety. Reporter Zhou Rui intern Zhang Yongli