In 1984, the fledgling Italian Jinsha Chocolate, in the face of the chocolate market leader, the international famous brand Cadbury, M&M'S market cut and shrinking chocolate market, Hong Kong, Taiwan market as an entry point, careful thinking, careful planning, with a unique, unconventional marketing strategy, became the world's chocolate confectionary With unique and unconventional marketing strategies, the company became a mainstream force in the world's chocolate and candy industry in one fell swoop. In the next year after the listing in Hong Kong, the company had already stabilized a 20% market share, and in the year of listing in Taiwan, the company achieved a good result of 24% market share. After ten years of careful management, Kinshasa's sales volume has accounted for nearly 30% of the Hong Kong market and nearly 40% of the Taiwan market. In the world market also ranked first, become a famous international brand, its success is known as a classic example of marketing history.

The Rise of Kinza