In order to ensure that things or work are carried out solidly, it is often necessary to prepare plans in advance. A plan is a written plan made after comprehensive consideration of factors related to things or problems. Below I bring you the template of hotel planning scheme, I hope you like it!
Template of Hotel Planning Scheme 1 I. Purpose of the event
Mid-Autumn Festival has always been a good time for hotels and hotels to promote sales, and it is also the best time to stimulate consumers and consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.
Second, the theme of the event
The Mid-Autumn Festival is full of joy, and good gifts are sent nonstop.
Third, the object of the activity
Carry out different Mid-Autumn Festival promotion activities for different groups of high school students and low school students, and effectively take care of different groups of people.
Fourth, the activity time
September 12 September 2 1
Verb (abbreviation of verb) activity form
Discount; Gifts; draw for a prize
Specific information of intransitive verb activity
1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. And present the abnormal dishes of Mid-Autumn Festival with the table.
2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.
3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.
Seven. Activity advertisement
1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
Newspapers and local TV stations should also carry out publicity.
3. Distribute leaflets.
Eight, other related strategies
Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.
Hotel planning scheme template 2
I. Activity time
20__ _ _ _ _ _ _ _ _ _ _ _ _
Second, the venue of the event
_ _ Hotel
Third, the theme of the event
The Double Ninth Festival is a national holiday for the elderly in China, which means both festivals and the elderly. Therefore, the theme of the activity should reflect the care for the elderly, that is, to publicize the demands of health preservation, combined with the traditional customs of the Double Ninth Festival, so the theme of the activity should reflect the golden autumn, chrysanthemums and the health of the elderly, and the establishment of a _ _ hotel can not only make customers.
IV. Purpose of the activity
1. Promote the fine traditional virtues of respecting the elderly of the Chinese nation;
2. After organizing employees to visit the lonely elderly in nursing homes, advocate the whole society to pay attention to empty nesters and lonely elderly. Establish a responsible corporate image of _ _ Hotel;
3. Through the activities of the hotel, more people can feel the healthy food of the hotel.
Verb (abbreviation of verb) activity information
1. Health and wellness lecture: Double Ninth Festival is the festival for the elderly in China. Paying attention to the elderly and health has become a social theme. Hold health talks, combine hotel health food, invite health experts to give lectures on the spot, carry forward the fine traditional virtues of respecting the elderly, promote the hotel food health concept, and establish a healthy image of the enterprise; After the lecture, Bao Tong Healthy Lunch will be held. The menu will focus on recipes suitable for the elderly, women and children. You can freely go on stage to express your blessings to your loved ones, or you can order songs on the spot. Shoot the whole event site and make CDs for the guests; At the same time, a simple stage and sound system are set up, and the host is equipped to sing "Double Ninth Festival" (original song: Liu Huan, Hang Tianqi), which represents the hotel to send guests the blessing of Double Ninth Festival; Live song "The most beautiful is sunset red"; At the same time, guests are free to go on stage to express their blessings to their loved ones; The whole event was filmed and a CD was made for the guests.
2. Organize employees to visit lonely old people in nursing homes, help them clean up, chat with them, perform programs for them and invite Yuncheng TV and other news media to broadcast them.
3. Arrange a chrysanthemum exhibition at the entrance of the hotel, contact three large seedling bases, and invite experts to design and decorate the entrance of the hotel as a large chrysanthemum exhibition place for people to visit and enjoy, and enhance the festive atmosphere. Through the chrysanthemum and scenery in the park, as well as the division and explanation of functions, guests can have a deeper understanding of _ _ hotel;
4. On the day of discount, entertainment items are half price; Double Ninth Festival, collecting and sorting out dishes suitable for the taste of the elderly, is a good time for health preservation in autumn. The hotel has introduced good health products and various double ninth festival packages. On the day of the Double Ninth Festival, a nourishing soup will be given to the elderly over 60 years old. Guests who celebrate their birthdays on the same day will be presented with a longevity noodle with valid certificates. The special room for the Double Ninth Festival is launched, and you can stay in the standard room of _ _ yuan for one night with your senior citizen card (limited), and each room will be given a fruit bowl). Golden married couples can get a honeymoon suite for one night with valid certificates such as marriage certificate, only for 10 couples.
Six, sales strategy
The sales department contacted the local provincial and municipal bureau of retired veteran cadres, civil affairs bureau, enterprises and institutions to recommend Chongyang activities and organize mass tourists; At the same time, it receives scheduled individual customers. One-night one-day package: RMB _ _, including a deluxe double room for one night, two breakfasts and two lunches buffet, including health talks on the day of the Double Ninth Festival and Bao Tong Chrysanthemum Exhibition. Guests can ask the hotel to change the room type according to actual needs, but they must make up the difference. Enjoy a 10% discount for more than 5 group tickets; /kloc-15% discount for more than 0/0.
Seven, Double Ninth Festival restaurant atmosphere
1. In order to match the atmosphere of the Double Ninth Festival, a big chrysanthemum flower bed was placed outside the main entrance, and the theme banner of Yang Yang Restaurant Chrysanthemum Appreciation Meeting was hung between two pillars outside the door.
2. pile a nine-story Chongyang cake at the entrance of the main entrance, with small decorative lights, which means climbing step by step.
3. Post the flag with the theme of Double Ninth Festival in the restaurant.
4. Put different kinds of precious chrysanthemums in a conspicuous position on each floor for people to watch.
Hotel planning scheme template 3
I. Activity time
20__ year 65438+1October 1 9: 30.
Second, the venue of the event
Lixin garden hotel
Third, the theme of the event
Lixin garden hotel-opening ceremony
Four. participant
Hotel staff and banquet guests
Verb (abbreviation for verb) organizer
Lixin garden hotel
The purpose of intransitive verb activity
1, creating hot spot effect and establishing public image;
2. Communicate the official opening of the hotel to the public and attract people and others' attention to the project;
3. Expand the popularity and strength of Lixin Garden Hotel in Jiujiang area to pave the way for future operation.
Seven. Preparation before the activity
1, stage background, exhibition boards, materials and other design stereotypes;
2. Make an invitation letter and send it out;
3. Buy corsage, mineral water and drinks or tea;
4, professional etiquette miss, host, professional photography, video and other related units docking implementation;
5. Invite Ruichang TV Station, Ruichang Daily, Xunyang Evening News and relevant media for publicity;
6. Stage construction and site material determination.
Eight, the scene layout
A, put up the entrance-entrance sign, and hang colorful flags and balloons on both sides; (South of the hotel, roadside)
B, sign-in desk-red carpet, guests show their invitations, and hostesses wear corsage' (the main entrance of the hotel).
C. Celebration stage (at the main entrance of the hotel)
Nine. Activity implementation arrangement
According to the needs of this activity, the personnel field execution team is responsible for the overall activity execution, including: field general manager, field executive director, stage execution, installation team, camera team,
X. Organization and division of labor cooperation
Organization: a department with four groups: the headquarters, reception group, on-site working group, security group and logistics group.
(1) Headquarters
Commander-in-Chief: __X
Deputy Chief Commander: __X
1, approve the celebration plan;
2. Approval and scheduling of activities;
3. Determine the list of invited leaders, guests and ribbon-cutting personnel, and review the invitation letter;
4. The leaders' speeches draw up and determine the list of leaders and VIPs;
5. Supervise various activities;
6. Arrangements for determining procedures and practices
(2) Reception Group
Person in charge: __X
Guest reception: welcome each other forever.
(1) city leaders exchange greetings;
(2) The hotel welcomes business guests;
(3) Ruichang Lixin Commercial Operation Management Co., Ltd. welcomes media reporters.
(3) On-site working group
Team leader: __X
Deputy team leader: __X
1, command and dispatch of Miss Etiquette, Dragon and Lion Team and Weifeng Drum Team;
2. Control and operation of all celebration effects in the venue;
3. Organize and execute the celebration ceremony.
(4) security team
Team leader: __X
Deputy team leader: __X
1. On-site command and parking arrangement of guest vehicles;
2. Security work at the celebration site;
3. On-site medical rescue work;
4. Special circumstances during the celebration.
(5) Logistics Working Group
Team leader: __X
Deputy team leader: __X
1. Purchase and production of activities (such as invitations and souvenirs);
2. Accommodation arrangements for leading guests
3. Prepare for the reception in the lounge;
4. Material support for the celebration.
Hotel Planning Scheme Template 4
I. Background of the event
Traditional folk festivals are rich in educational resources and cultural connotations, and they are important cultural carriers to carry forward and cultivate the spirit of the Chinese nation. Protecting and developing traditional folk festival culture is an important way and means to revive traditional culture.
The traditional festival food culture inherited by the Double Ninth Festival is developed on the basis of ancient sacrificial ceremonies. Out of respect for the gods, before the festival comes, people will prepare all kinds of delicious food for them according to their "hobbies", and after the sacrifice, people will share a delicious meal. In that era of lack of food and clothing, festivals almost became the only time for human beings to inherit their best food culture. This kind of scene was particularly obvious in the Tang, Song, Yuan, Ming and Qing Dynasties when hedonism prevailed. Therefore, whether it is the first day or the fifteenth day, in addition to its uninterrupted inheritance of ancient spiritual courtesy, there are quite rich material courtesy to human beings behind the luxurious ceremony. Unique holiday food customs such as Chongyang Cake and Chrysanthemum Wine are many banquet dishes that Jackie Chan matched, all of which were developed on the basis of large commemorative recipes such as Chongyang Rice to offer sacrifices to gods and ancestors. Protecting the traditional holiday diet is the essence of protecting the traditional diet culture.
Second, the purpose of the activity
In order to arouse people's awareness of the protection of traditional festivals in China, and further make customers interested in the profound food culture of our nation. Traditional festival culture belongs to a nation and is a culture created and enjoyed by a nation. This kind of culture will naturally constitute the cohesion of a nation, with aesthetic feelings and interests, and its spiritual influence is enormous. China people are China people, because they have these things to package us. So this activity was specially planned. Enrich our hotel's food and cultural life, and provide customers with a set of high-grade double ninth festival cultural food feast.
Third, the theme of the event
Taste chrysanthemum cake, drink chrysanthemum wine, make dogwood, and be a gourmet.
Fourth, the concept of food festival activities
(1) organizational structure
Organizer: _ _ Hotel
Organizer: _ _ Hotel
Co-organizer: _ Fresh Market
Special guests: _ _ teacher, _ _ teacher
Participating groups: all customers
(B) the concept of theme activities
1. Determine the characteristic orientation of this food festival;
2. Simple and grand opening ceremony;
3. Selection of "Food Messengers" in this activity;
In order to improve the quality of the service staff in this restaurant, a unique "gourmet messenger" competition will be held during this food festival. The teams participating in this food festival recommended 1 belle to participate in the "Food Messenger" selection. On the day of the opening ceremony, a meeting will be held for publicity. During the food festival, canvassing was carried out among the participating teams. Performed at the closing ceremony of the food festival and served as a judge.
4. The dishes during the activity are free for customers to eat;
5. Closing ceremony.
Verb (abbreviation for verb) source of funds
This activity is sponsored by _ _ Hotel.
Sixth, the form of publicity.
Focus on promoting the food culture of the Double Ninth Festival, and display food varieties and well-known foods. Publish advertisements and special reports in major media in the hotel in stages; Hanging colorful flags, banners, advertising balloons, billboards, etc. At the food festival; Publish food festival publicity materials and distribute them to tourists and related organizations free of charge; Set up a large projection on the space frame of the venue, and continue to play corporate promotional videos.
Seven. Time and place of activity
Activity time: 8: 00- 13: 00 on the 20th.
Venue: _ _ Hotel outdoor plaza
Hotel planning scheme template 5
I. Background of the event
February 14 Valentine's Day is coming. It is the hard work of every hotel to create romantic and warm programs for consumers. Over the years, roses and chocolates have been sent to set up the stage to convey the message of this program to consumers.
According to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the general office to review.
Second, the theme of the event
_ _ Hotel Valentine's Day Pink Tour
(Rose, pink, story)
Third, the activity time
65438 February 2004
Fourth, the venue
Main venue: Lijun Club
Secondary location: guest room sauna room
Verb (abbreviation of verb) activity method
1, create a warm and charming love hall for consumers through romantic scene layout;
2. Set up a "lover's message board" for couples to write their love stories on;
3. Distinguish the identity of singles and couples by hanging colored light sticks on their bodies, and single guests can participate in the "Couple Touch" activity held in the lobby;
4. Set up a "pink couple suite" in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast;
5, sprinkle it to launch the information of the couple's chicken tail.
Sixth, create an atmosphere.
1. The gate is tied into a heart-shaped arch with pine branches, flowers and pink snow gauze.
2. The theme of the activity is marked on the beam that enters the door.
3. Set a 4× 2m "Couple Message Board" on the glass wall on the second floor.
The hall is decorated with pink chiffon, roses and pink balloons.
Seven, advertising methods
1, leaflets: 10000 copies, distributed by yourself.
2. Information release: 3,000 yuan.
3. Internal advertising: (including painting and computer screen).
4. Advertising text:
I'm lucky to have you.
Cherish you, and I will practice it all my life. (advertising words)
B, spring flowers bloom, roses bloom, feelings come, and your story begins;
Valentine's Day is coming, prepare a precious gift in Dongguan villa, then gently bring your she (he) and start meeting on this romantic day. (information)
C, February 14 Valentine's Day, "Pink Couples Suite" 188 yuan, I wish you a happy Valentine's Day!
February 14, the "Couples Touch" party for single aristocrats in Dongguan Villa is waiting for you!
Rose rain, wine candlelight, pink trip of the Lijun Club on Valentine's Day, waiting for you to participate!
Eight. Promotion plan
1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, giving 8 roses, a box of chocolates and a bottle of champagne.
2. There are eight "pink couple suites" in the sauna room, each with 2 18 yuan per night, and 8 roses and a box of champagne are presented.
3. The "Couple Cocktail" set meal is launched in the lobby of the nightclub.
4. The activities of "single aristocrats" and "lovers meet" in the nightclub lobby.
Nine. Activity arrangement
1. Marketing Department: Launch the campaign advertisement before February 10.
Do a good job in creating a Valentine's Day atmosphere before February 13.
2. Entertainment Department: Before February 10, formulate the detailed rules of Valentine's Day activities in combination with the marketing plan:
Do a good job in creating a Valentine's Day atmosphere before February 13.
3. Sauna and Housekeeping Department: February 13, make arrangements for the pink couple suite.
4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.
X. cost budget
1, simulated rose: 6000× 0, 3 yuan = 1800 yuan.
2. Rose: 500 × 1, 00 Yuan =500 yuan.
3. Chocolate: 100 box ×20 yuan =2000 yuan.
4. Powdered snow yarn: 100 yard× 5, 0 yuan =500 yuan.
5. Flyer: 10000× 0, 25 yuan =2500 yuan.
6. Painting: 200 square×10 yuan = 2,000 yuan.
7. Others: 500 yuan
Total: 9800 yuan