1- account positioning recommendation
Daily vlog recommendation index ★★★★★★
Vlog is a hot field at present. By recording your daily life, you can record your fragmented life into a small video to show your true side. Shooting a vlog short video should have a theme, so that the priorities are clear and the key points are highlighted. If you can have personal characteristics, it would be better to create a personal IP!
Recommendation index of food field ★★★★★★
The field of food can be divided into the direction of food production or eating and broadcasting, which will be more popular at night. When shooting, you can use lighting to create an appetizing and warm atmosphere. When making videos, you need to pay extra attention to the steps and procedures to make the picture clearer and richer.
Recommendation index in beauty field ★★★★
The beauty track itself loves beauty, and can carry out makeup teaching, product evaluation, and skin care knowledge popularization. In addition, you need to have a certain knowledge of beauty and good expression skills to clearly express your views.
2- Account Building
Set up a person: it can make people understand at a glance what this account does, what value it can bring to everyone, and why should they pay attention to you?
Head portrait: it conforms to the positioning of people, such as portrait, landscape and illustration.
Name: nickname+vertical track, crowd+vertical track
Introduction: introduction of people, characteristics and professional exhibition.
Benchmarking accounts: looking for high-quality accounts in the same field, sorting out more than ten explosion cases, disassembling and summing up experience.
3- Benchmark Account Number
Big coffee level (fans > 20W)
The topic selection, planning and operation of this kind of bloggers are mature, which is our long-term goal. Pay attention to their topic type, direction and long-term operational thinking.
Role model level (fans 5-20W)
This kind of bloggers have a certain fan base, so they can pay attention to each other's personnel design, topic selection, content planning, etc., and think about what characteristics they have and how to make differences.
Role model level (fans 5-20W)
Although there are not many fans of this kind of bloggers, they have succeeded in numbering and there are also explosive contents. You can learn about the topic, style, cover and copy of the explosive content.
4- How to search the benchmark account number
Search for related keywords
Search for keywords directly on the platform, and you can view the popular content and bloggers on the same track under the user list.
Check the authors of popular videos under related topics.
Each field will have its own related topics, and you can also check the authors of popular works and high-quality works under the topic details page, which is also a reference account.
Third-party data platform
For example, cicada mother data, flying melon data, koala new media, and huge creativity.
5- Disassembly and benchmarking
General direction
Account positioning, account characteristics, account name, home page design, content framework.
Small direction
Explosive notes content, keywords, title, cover, script content, interaction, etc.
Specific data
Avatar, introduction, comments, likes, release time and frequency, fan portraits, etc.
6- Title copy is also important.
You can search first to find out how to get the title of the explosive article, regardless of the field and article type. You should pay attention to the title and content of the other party's writing ideas to avoid infringement and prohibited words.
Digital method
Numbers can give people a sense of shock and easily arouse the curiosity of viewers.
Dry goods law
The summary title of dry goods allows users to see the main content intuitively.
Questioning method
Directly use the title to ask questions and arouse everyone's curiosity.
Pain point
Hit the pain point directly, stimulate the mood of the viewer, and produce a * * * sound.
Curious
By throwing questions or leaving blank, create suspense and attract users to stay.
7- Release Prime Time
There are three traffic peaks every day-8: 00/12: 00/18: 00. The fan activity of different tracks is different. When publishing works, you can refer to the publishing time of bloggers in the same field first, but everyone's situation will be different. After posting, you should summarize and adjust the new number in time according to your account situation, and start to suggest three days and two shifts, and the follow-up stability can be achieved.
Daily bloggers:11:00-13: 00; 18：00-20：00
Food bloggers:11:00-13: 00; 16：00-22：00
Shop-exploring bloggers:12: 00-14: 00; 17：00-2 1：00
Beauty blogger: 7: 00-9: 00; 19：00-2 1：00
Wear bloggers:11:00-13: 00; 18：00-20：00
Maternal and infant bloggers: 9: 00-10: 00; 18：00-20：00
Home blogger: 8: 00-10: 00; 12：00- 14：00
Meng Chong blogger:12: 00-13: 00; 19：00-23：00
Learning bloggers: 6: 00-8: 00; 18：00-2 1：00
Knowledge blogger:11:30-13: 00; 19：00-22：00
8- Data duplication
After the content is published 1-2 days, analyze the data of the article's rising powder and the number of likes, analyze the pain points, value and style of the highly praised articles, and constantly adjust and optimize their own content.
Number of views: cover, title, forbidden words, account activity
Per capita viewing time: gold 3 seconds, 5 seconds to explain, 8 seconds to reverse.
Like/collect/comment: content, mood and values
User source: personal homepage, search source, homepage recommendation and sharing.
7-day browsing data trend
9- official account interaction
When publishing a work, you can download the official account of @ related fields, and you can also pay attention to the activities. If it is found to be high-quality content by the official, you may get an exposure reward ~