Millionaires are not myths: small investments, big bosses; Low input and high income; Quick return, no risk. "Join the chain, eat Xi for one yuan" will fulfill your dream.

March 8, the East. Com: In the United States, this kind of "dollar grocery store" appears more and more on the street corner of the city, and the business is amazing. What excites operators even more is that those executives who once disdained to set foot in "dollar stores" in suits and ties now drive their own BMW cars to "sweep goods" on a large scale. Therefore, "dollar food stores" are opening more and more in the United States.

Shafer, president of 99centsonlystores, a California-based dollar store, said, "The economy is getting worse and worse, and some executives from Internet companies and some investment bankers we have never seen before have also visited. They have been here once, and then they will turn back. " Because of its good business, the store has opened 15 1 branches in California, Nevada and Arizona. According to the Wall Street Journal, last year, the sales and operating income of the four "dollar stores" listed on the NYSE all achieved double-digit growth.

According to statistics, rich people often patronize dollar stores. Last year, 59% of American consumers patronized the dollar store, exceeding 55% in the previous year and 47% in 1998. In addition, 4 1% of the wealthy families with incomes over 70,000 dollars have visited the "dollar store".

It is natural for customers with annual income less than $30,000 to visit the dollar store again and again, but the dollar food chain can attract wealthy customers, which is undoubtedly a "gold mine".

Retail market analysts believe that the fundamental reason for the popularity of "dollar stores" is that the sustained economic downturn has greatly reduced consumers' appetite for shopping in high-end shopping malls, and the sales momentum of "dollar stores" has followed the trend.

In Canada, a close neighbor of the United States, "dollar grocery store" has gradually become popular. In Toronto, Canada, "dollar grocery store" has become a mainstream store, even occupying a place in large shopping malls. According to statistics, there are currently more than 3,000 parity markets or "dollar food stores" in Canada, with an annual turnover of several billion yuan. Early customers were mostly elderly people or low-income people, but now, similar to the situation in the United States, younger or middle-income people are also their regular customers.

"One dollar food store", "unstoppable, the first to enter is king". According to the industry forecast, there are "dollar food stores" everywhere in China, and there is an amazing doubling growth momentum, because:

First of all, consumers will rush to buy. The price is surprisingly low, which is a veritable "jumping price".

Second, franchisees are willing to sell. Purchase goods directly from manufacturers, without many intermediate links, the purchase price is very cheap and the profit is relatively high.

Third, manufacturers are willing to produce. Do not invest in expensive aerial TV publicity and do inefficient outdoor advertising; From production

Do sales one-stop service, maximize profits to consumers, small profits but quick turnover for development.

The "Happy Dollar Food Chain Store" has developed to a certain scale in Hong Kong, which has driven consumers to patronize the "Happy Dollar Food Chain Store" and become fashionable. The retail price of all foods is only one yuan, which is very popular in Hong Kong at present. In three years, it has grown to more than 2,000 "Xike one-yuan food franchise chain stores". Now, with the help of its successful joining experience in Hongkong and the influence of the quality of Joy Dollar Food, there is no reason why it is not successful to develop "Joy Dollar Food Franchise Chain Store" in Chinese mainland.