Does the image content conform to the image of Henan and cause controversy? This newspaper (net) reporter interviewed the director continuously, presenting the "Henan" behind "China has a Henan": a little far, a little near? The director said in succession that the previous films about the image of Henan people were fragmented and superimposed, and the film showed the spiritual core of Henan people, which was intended to arouse the whole society to think.
In the past, Henan's image propaganda films either listed famous Henan foods, described famous places of interest, described modern achievements, sang a Henan opera, or spoke a few authentic Henan dialects. In this regard, the director said in succession: These behaviors are the accumulation of fragmented images of Henan, and they are all appearances, and things that are too localized are difficult to spread. Therefore, in the film "There is a Henan in China", he made bold innovations in a row and painted the image of Henan with great freehand brushwork. He introduced: Singers and figures combine symbolic elements such as architecture, scrolls, Oracle Bone Inscriptions, ancient buildings, ancient decorative patterns, with China elements such as quicksand and ink painting, and then construct mountains and rivers, historical sites and places of interest and a new look of the city by three-dimensional methods. The constancy and unyielding of beautiful girls, and the stalwart clank, heroic courage, indomitable spirit of ancient soldiers are the true portrayal of Chinese civilization for thousands of years. In succession, the film takes red, yellow and black as the color keynote of the ancient Han Dynasty. The parched land and the long sandstorm tell the vicissitudes of history. The bitter guzheng shows the long civilization of Henan, and the China drum beats the majestic momentum. The body language and eyes of the characters express this magnificent land and vicissitudes of historical and humanistic feelings, which can be described as looking back on the Millennium and looking forward to the future. That is, waving flags and shouting for the early realization of the Chinese dream and the takeoff of the Central Plains Economic Zone. This avant-garde, fashionable film and television language and editing method make the overall style show extraordinary grandeur against the backdrop of contemporary art images. This is different from the usual way of expressing Henan with architecture and humanistic scenery in previous film and television works. It creates freehand brushwork from the perspective of historical inheritors, presenting a historical and humanistic landscape with strong historical traces and fashionable image expression, focusing on expressing the thousand-year inheritance of Henan people's essence, spirit and spirit.
Audience question
It's called Henan, but you can't feel Henan? In your impression, what should the image of Henan look like? Actually, how about it? It is estimated that there will be some answers as follows: Huimian Noodles, Hu Spicy Soup, Wheat, Shaolin Temple, Chinese people are sincere, practical, capable and hardworking ... But these impressions have nothing to do with this musical film. Iron-boned, majestic, daring to take responsibility, upright, heroic, unyielding, heroic and brave, which is the impression that can be felt from the film screen and music rhythm. China has a Henan, a self-proclaimed musical film, has been praised and criticized since it was broadcast. The audience generally reflected that the film boasted that it conveyed a positive image of Henan, but as a native of Henan, it did not strongly feel the image standard in its mind. In their view, the film only describes the ancient Henan where soldiers fought in the battlefield. The scorching sun raised flags, Jin Ge Tiema, Chu River Han boundary and so on are all war scenes, with beautiful women sitting quietly and playing the piano and dancers beating drums, which have nothing to do with the image of Henan or Henan people. Even under the beating of drums and dancers' long sleeves, it is a glimpse and fleeting to float across the ancient and modern elements of Henan, such as Yin Ruins, Oracle Bone Inscriptions, Taiji, Longmen Grottoes, Shaolin Temple, high-speed rail, East District and Futa. Some people say that the image of Henan people should be ordinary, down-to-earth, fearless, chivalrous, tolerant, tolerant, self-respecting and self-reliant, and can fight and win, and the film plunged into the long river of history, showing the image of Henan people is not comprehensive and full. It is also said that the image propaganda films are all screen displays, and the singers have entered the paintings many times, which leads to the disharmony of the pictures and the loss of aesthetic feeling. Some people even say that this is another hype, and it is a commercial operation of liquor and public welfare. Besides, how could there be a bomb in the Han Dynasty War? Why do singers choose to wear robes? Such doubts and dissatisfaction are endless.
Continuous response
Continuity: The image of Henan in my heart is supported by the national spirit! In view of the many questions brought by this musical film, recently, our (net) reporter interviewed the film director continuously, and he answered them one by one. Regarding whether the film reflects the proper image of Henan, he explained that there will be a thousand Hamlets in the hearts of a thousand people. "In my mind, Henan and its people have such a heroic image that they dare to take responsibility and stand upright." In a word, the picture elements selected in the film include the ancient battlefields of the Han Dynasty competing for the Central Plains, the sound of gongs and drums resounding through the sky, the armored body, the still water of the Yellow River, and the sunshine penetrating the battle flag. These pictures give people a sense of responsibility, righteousness, heroism, perseverance, iron-clashing, heroic and brave, which is the spiritual connotation he wants to express through the external image. Moreover, the modern elements of Henan in the film are also shown, such as high-speed rail, plane, pagoda, convention center, etc., which are displayed with freehand brushwork. "It is necessary to allow the limitations of the work. Moreover, the lyrics of the film are very straightforward." As for the bombs and robes on the ancient battlefield, it goes on to say that since they are works of art, we should allow exaggeration, imagination and other expressions to be used, such as the story of the general and the guzheng girl, and we can imagine it ourselves. In addition, the picture pays attention to aesthetic feeling and coordination, and it is obviously neither fish nor fowl to wear a suit and sing by the Yellow River. "The image of Henan is not a little love, but a vast world and a heart. Everyone in the picture is upright and upright, and is by no means a funny and slippery generation. The outside world may ask, is this the image of Henan people? Yes. Seeing the film, as a native of Henan, I am proud. " In the continuous view, this work is not only showing the heavy Henan, but also showing the image of China. "No matter how fast the times develop, these spirits are the foundation of continuity and inheritance. The other side of modern society just reflects the lack of this spiritual level. Henan, the south of the Yellow River, the birthplace of Chinese civilization and the inheritor of modern civilization, is not only the image of Henan, but also the image that China should have. " However, in modern society, the virtues of benevolence, righteousness, courtesy, wisdom and trust, gentleness, courtesy and frugality are declining. This film implies a question to the society, "Where is our spiritual home lost?"
backstage
The six-minute film was made for a year and a half, and it was changed seven times! "The last rhythm is a little more comfortable, and the explosion is not cut very well. Drink and break the bowl to make a continuous shot. Try not to contrast so much in color matching. " It was already six o'clock in the evening when I made a continuous appointment with the director. He had just finished greeting the reporter when the mobile phone on his desk rang again, and he was conveying the last revision opinion to the later team. After the phone call, he smiled and said, there are so many things, but we are weak. According to continuous recollection, this is at least the seventh major overhaul. "Look at what my poster says,' Quenching and grinding, singing loudly', that's what it means." The song "There is a Henan in China" is an old work, which existed ten years ago. It was picked up again because at the end of 20 12, when it was used to shoot an advertisement, "a buddy suddenly proposed to shoot a MV and get a work." It's interesting to listen to it continuously. This song used to use the old rural instrumental music such as suona. He studied in Sichuan Conservatory of Music, and with his familiarity with music and his perception of ancient and modern aesthetics, he immediately made a decision and finalized the matter. But all the shooting and production links have to change. Production, outreach, art, costume modeling, color matching, editing, packaging and other "messy" things have turned commercials that could have been fixed at more than 100,000 yuan into musical films costing nearly one million yuan! "Costume performance is inherently expensive and laborious, and the study of history and face analysis should be relatively accurate. Maybe instead, make a fool of oneself, when I saw it many times, just didn't feel well, and I always struggled with my own aesthetics. Everything in a film wants to be expressed, and as a result, nothing is performed well, and there are always trade-offs and shortcomings. " In a row, the team stayed up for a long time until everyone was satisfied. "I saw it well today, and I will see it again in a week and a month." This is the precipitation of aesthetics, the film structure is more compact, and the tone is more accurate. " In order to achieve a continuous "aesthetic height", it could have been completed in half a year. It took the whole team a year and a half, and some players began to slack off, get angry and be impatient. "This really requires patience." The continuous voice was still so powerful. He smoked a few cigarettes, paused for a while, and then looked back at the reporter intently. "This film is made by a group of people with a little blood, and the team is inseparable. In any case, everyone is insisting on finishing this thing. This is a good thing. As for whether the film is good or not, that is, the benevolent sees benevolence and the wise sees wisdom. "
In the name of public welfare, I only hope that Henan will no longer be ridiculed! "Where the role of Henan people appears in film and television dramas, it must be funny or rustic. Why? Henan people can laugh at themselves, such as "I am not a brother", but we can't be ridiculed by others. We have self-esteem. " Triggering social debate and thinking, and then making the positive image of Henan deeply rooted in people's hearts, this is the answer that we are eager to get continuously. His father was from Henan, and he stayed in Henan until he was eleven years old. Later, he went to Chengdu to study, live and work, worked as a host in Chongqing, and drifted north for seven years, "gradually developing a complex for his hometown." At the same time, the personal experience of these strangers also made him deeply feel that the image evaluation of Henan people from other places is very bad. Later, after living in Henan for nearly ten years, he worked as a host in Henan TV station, started his own company, and took time to go to Tsinghua University to study art appreciation and Chinese studies for four years. Local complex and romantic feelings, this sunny man with a male magnetic voice, instantly formed a fate with this musical film.
The voice and image of Henan are too localized to spread! "Foreigners have a bad evaluation of Henan people, which is a stimulus for me. I have to explain to my hometown." After the decision was made to adapt the commercial film into a musical film, the new question came again: in what way and what content? "This film is my overview of Henan's image. In fact, it means that Henan is the birthplace of Chinese civilization. Why not just sing China? No, there are too many people singing. " The reporter found that only one sentence in the film "Our Henan" is folk material of Henan music, and the rest can't find traces of Henan. "Henan's elements can't be used too much, and they are afraid to become opera songs. Too regionalized is not conducive to communication." Looking back is a thousand years of history. There are a lot of battles on the battlefield, bravery and courage, and dance performances in the film. In a word, body language is actually the inner dance of people and the external expression of spiritual pursuit. It is filtered from the image to the embodiment of the spirit. "This is the difference between him and other works, and it is also the soul of this film." "Huimian Noodles, wheat, are fragmented. I used a virtual technique to express the two emperors of Yanhuang, Yin Ruins, Oracle bones and Taiji, and swept away. " One of the continuous lyrics is "Awakening the Prosperity of the Past". He believes that Henan's economic status has declined a little in the whole country, but it will develop very well in the future through the construction of the Central Plains Economic Zone. In a row, as a cultural enterprise based on the Central Plains, they sincerely hope that music films can be supported and promoted by the whole society, so that the spirit of the Central Plains and loving Henan can go to the world's vision, and its melody, lyrics and Henan impression can enter the hearts of every Chinese!