"Bullwhip effect" is a common high-risk phenomenon in marketing. It is the result of the game between sellers and suppliers in terms of demand forecast correction, order batch decision, price fluctuation, shortage game, inventory responsibility imbalance and coping with environmental variation, which increases the instability of suppliers' production, supply, inventory management and marketing.

enterprises can avoid or resolve the influence of demand amplification and variation from six aspects: namely, hierarchical order management; Strengthen warehousing management and share inventory responsibilities reasonably; Shorten the lead time and outsource services; Game behavior under the condition of avoiding shortage; Refer to historical data, appropriately reduce and correct, and send in batches; Time limit for early payment.