Maotai in medicine is crazy. 590 yuan opened the door/kloc-sold out one in 0/0 minutes. After scanning the code and filling in the information such as ID card, residential address and mobile phone number, only 10 customers buy, and each customer is limited to two capsules. Pien Tze Huang was in sufficient supply last year. Why did you suddenly start to limit purchases?
Maotai in medicine is crazy. One pill from 590 yuan, sold out in 10 minute. Who would have thought that one day, grabbing two pills is comparable to grabbing Maotai?
It is reported that on the morning of 2 1, the Yinhe SOHO Store of Pien Tze Huang Experience Hall had already queued up before 9: 00, waiting to buy Pien Tze Huang.
Finally, after scanning the code and filling in the information such as ID card, residential address and mobile phone number, only 10 customers buy, and no one restricts the purchase of two tablets.
The reporter observed that Pien Tze Huang was snapped up 10 minutes after opening the door.
This aroused my curiosity and immediately contacted the Pien Tze Huang Experience Hall in Shenzhen, Fujian and other places by phone and WeChat. The other party said that Pien Tze Huang was out of stock and did not accept the reservation.
The strictest purchase restriction in the history of Pien Tze Huang
Pien Tze Huang was in sufficient supply last year. Why did you suddenly start to limit purchases?
The inquiry found that at the end of April, some netizens revealed that Pien Tze Huang officially entered the purchase restriction policy from May 202 1 day, which was the strictest purchase restriction in history. With the personal ID number and prescription, you can buy them in the Experience Hall in the current month. One person is limited to 2 capsules a month to meet the consumption of the current month and ensure that customers who use drugs for a long time will not stop taking drugs.
At that time, the news did not attract much attention. Until recently, some investors reported that they went to Pien Tze Huang's offline experience hall to buy one piece, and they needed to slice it to prevent people from hoarding it.
In addition to being restricted offline, buying Pien Tze Huang in Taobao's official flagship store is also a "quick fight". On June 17, the staff of Pien Tze Huang Company confirmed: "At Taobao's official flagship store, starting at 9: 00 every morning, Pien Tze Huang in 590 yuan can only buy two pieces each."
Online prices have almost doubled.
Pien Tze Huang offline store and Taobao official flagship store are still 590 yuan/granules, but they are not easy to buy.
After visiting Taobao, JD.COM and other major online pharmacies, I found that the price of Pien Tze Huang does not have the official 590 yuan/pill, and the price of online pharmacies is basically between 900 yuan/pill-1800 yuan/pill, which is basically double the official price.
According to the research report of Southwest Securities, Pien Tze Huang buccal tablets rose from 1.25 yuan/tablet in 2004 to' 590 yuan'/tablet in 2020, and the price rose by 10 times in 16.
Although Pien Tze Huang has always been called Maotai in Chinese medicine, its unit price even lags far behind Maotai: the original price of 500ML 53-degree flying Maotai 1.499 yuan, which is about one milliliter in 3 yuan on average, while Pien Tze Huang Huangcan is sold to 590 yuan with 3g tablets, which is about one gram 1.97 yuan on average.
Maotai in medicine is crazy. One from 590 yuan sold out in 0/0 minutes after opening the door. Who the hell is frying Pien Tze Huang?
2 1, the reporter contacted the sales department of Pien Tze Huang headquarters, and the relevant person in charge responded that there was no purchase restriction policy. The clerk of Pien Tze Huang Experience Hall Beijing Yinhe SOHO Store also denied the existence of the purchase restriction policy when receiving telephone consultation. He said that the goods in the store would be available every day, but because there were many people buying them and few goods arrived, they were long gone.
The reporter called the Chating Shop of Pien Tze Huang Experience Hall in Fuzhou, Fujian Province on the same issue. Regarding the phenomenon that "one medicine is hard to find" in the current market, the clerk replied, "In fact, it is not that we restrict purchases, but that there are many speculations in the market, which leads to a high premium and a tight supply of goods, so there is a situation in which medicines cannot be bought at high prices. We came up with this strategy to ensure that real consumers have drugs available. Setting the rules for buying a pill by prescription and ID card in the store has become a' restricted purchase'. "
"For consumers, one tablet should not be enough, right?" To this question, the clerk said, "You can buy it after eating. For real consumers, we can guarantee that there is medicine, and we are afraid that many speculative people will buy medicine, so that those who use it will have no medicine available. " Regarding whether there will be a price increase in the near future, the clerk replied "No price increase".
The outer packaging of Pien Tze Huang shows that Pien Tze Huang is composed of bezoar, musk, notoginseng and snake gall. According to the dose of 0.6g for adults, it can be taken in five times, two or three times a day. According to this calculation, the cost per dose is about 100 yuan.
Although Pien Tze Huang has always been known as Maotai in medicine, its unit price is even far behind that of Maotai: the original price of 500ML 53-degree flying Maotai is 1.499 yuan, with an average of 1 ml around 3 yuan, while Pien Tze Huang Huang Huangcan is sold to 590 yuan on 3g flat plates, with an average of about 1.97 yuan per gram.
It is understood that Pien Tze Huang has the effects of clearing away heat and toxic materials, cooling blood and removing blood stasis, reducing swelling and relieving pain, and is used for various inflammations caused by acute and chronic viral hepatitis, carbuncle, nameless swelling, traumatic injury and toxic heat and blood stasis.
An industry insider said that at present, the supply of raw materials such as bezoar and musk used by Pien Tze Huang is relatively sufficient, and other pharmaceutical companies may not be able to maintain sufficient supply, but the problem of raw materials for Pien Tze Huang is not big. According to the research report of Southwest Securities on February 7th, 2002/KLOC-0, Pien Tze Huang is promoting artificial musk cultivation to make up for the shortage of scarce raw materials. There are more than 0/000 musk deer/kloc-in Shaanxi breeding base, and the estimated annual output is more than 0/00 kg. Both musk and bezoar can meet the capacity expansion for three years.
The above-mentioned market participants also believe that there is speculation. "Exclusive products are particularly prone to monopoly. Pien Tze Huang Huang Can is not produced by any enterprise, and its inventory is limited, which can easily lead to malicious speculation. "
Liu Chunsheng, an associate professor at the Central University of Finance and Economics, said that the price of Pien Tze Huang has risen on the one hand because some raw materials are really expensive, such as musk, which alone accounts for 55% of the total cost. On the other hand, Pien Tze Huang has a national top secret formula, which plays an important role in the field of Chinese medicine.
Liu Chunsheng mentioned that with the consumption upgrading in health care industry, Pien Tze Huang in 590 yuan has actually acted as a "luxury" of medicines, which is in line with the current concept of consumption upgrading and attaching importance to health. "At the same time, there is no denying that there must be speculation. When Pien Tze Huang is in short supply and put on the investment and financial attributes like Maotai, speculation will become stronger and stronger, and there will be an investment' herd effect' that is difficult to find. "
Behind "One medicine is hard to find": Pien Tze Huang's share price quadrupled in1August.
Pien Tze Huang's "one medicine is hard to find" has also opened up the imagination of the capital market.
At the beginning of 2020, the share price of Pien Tze Huang was still in the early 100 yuan. On June this year, 65,438+065,438+0, its share price exceeded the historical high of 465,438+09.96 yuan/share. In just 18 months, the stock price quadrupled and the market value soared from more than 60 billion yuan.
As of the close of 2 1 on June, Pien Tze Huang's share price was 40.423 yuan/share, with a market value of 243.9 billion yuan, far exceeding the market value of Yunnan Baiyao136.8 billion yuan, and he was firmly in the position of "the first brother of Chinese medicine".
In addition, Pien Tze Huang's 2020 financial report data shows that Pien Tze Huang achieved revenue of 65. 1 1 billion yuan, up 65.438+03.78% year-on-year; The net profit was 65.438+0.672 billion yuan, a year-on-year increase of 265.438+0.62%.
Among them, from the first quarter to the fourth quarter of 2020, the gross profit margin of Pien Tze Huang was 47.98%, 44.44%, 49.20% and 37.45% respectively. Pien Tze Huang said that the main reason was the decline in the proportion of sales in pharmaceutical manufacturing industry, which made the gross profit margin of sales decrease compared with the previous three quarters.
It is worth mentioning that although Pien Tze Huang's performance has increased in 2020, its growth rate has obviously slowed down.
Judging from the financial data in recent years, the revenue growth rate of Pien Tze Huang was the fastest in 20 17, reaching 60.85%, but then it began to decline year by year, and in 2020 it fell to the lowest point in the past five years, only 13.78%.
Wind data shows that Pien Tze Huang was reorganized from the former Zhangzhou Pharmaceutical Factory 1999 to 12. China is a time-honored enterprise, whose main business includes the manufacture of Chinese patent medicines and the circulation of medicines. It was listed on the main board of Shanghai in 2003. Among them, the core products are Pien Tze Huang series, including Pien Tze Huang series products such as Pien Tze Huang, Pien Tze Huang capsules and compound Pien Tze Huang buccal tablets.