When waiting for the bus, taking the bus or taking the subway, you can hear the voice of your hometown accent. The local accent and nostalgia are everywhere, and I feel particularly cordial and often sigh with emotion. The prosperity of Shanghai cannot be separated from the hard work of our Anhui people!
I have proudly told my colleagues countless times that all the people who make snacks near the company are my hometown. They think that you Anhui people are really smart, capable and hard-working. It is no wonder that your Huizhou merchants are quite influential in history.
a colleague asked the food market for breakfast, right? Of course it is! I replied that 9% of the steamed stuffed bun shops you see belong to Anqing, Anhui, even though the signs are Korean Steamed Bun, Tianjin Steamed Bun and Bite Steamed Bun.
I told them the story of Liu Huiping, the founder of Barbie Steamed Bun. It is said that he rented the appearance room of a TV station in Shanghai. By chance, there was a good man who took a fancy to his good business. He was found to be a joint venture partner and planned to become a famous brand in Shanghai, making it bigger and stronger, and the cooperation won. At first, Liu thought it was a liar, but he didn't agree with it anyway. Later, he was repeatedly praised by the other party for his sincerity and brand planning prepared in advance.
They started to register the brand trademark, which is now known as Bobby Steamed Bun, and then made great efforts to publicize it in newspapers and media in Shanghai, from one franchise store to two, five or ten stores ... After so many years of continuous development, reform and upgrading.
At present, Barbie Steamed Bun has exceeded 7 stores in Shanghai alone, taking Shanghai as the central base and extending to Jiangsu and Zhejiang provinces, which may cover major cities in China in the future.
Duxiu Steamed Bread, Laotaimen, Mai Lang and Sanweizhai in Wenzhou all created a brand name, invested in advertising and followed the joining route model, just like Barbie Steamed Bun.
it is undeniable that these small shops and steamed buns provide convenience for the general public to go to work. Usually, there are at least 15 kinds of stuffing in steamed bun shops, such as braised pork with plum vegetables, beef vermicelli, lotus root, potato, eggplant, pearl steamed buns and flower rolls, which are all available, complete in variety, delicious and affordable, and queue up every morning.
I heard from my relatives and elders that the previous generation in Jiangzhen and Hongzhen, Huaining, Anhui Province, had no choice but to find other ways to survive because of the extremely poor land resources. It was around 1992 that those generations went out to make steamed buns. In those years, there were no existing steam stoves, electric stoves, dough kneaders and dough mixers. Kneading dough, some people will save money on renting houses, and they will sleep on the panel at night ...
Day after day, year after year, today's Huaining County in Anhui Province can be regarded as one of the richest counties in Anhui Province, and their descendants have a better material foundation. Now, many people who cook breakfast have their own houses and cars, and there are several sets of houses, and their family background is rich and generous.
For houses in cities like Anqing and Hefei, these self-employed people who make steamed buns are all paid in full. Compared with those white-collar workers who go to work, they have to rely on the garage for monthly mortgage, and they live a much more comfortable life.
Self-employed people who are engaged in small catering businesses will hardly get any credit cards, let alone pay back the car loan and mortgage, because their daily income is cash. Everyone should know that the profit of the catering industry is between 5% and 7%, because it includes labor costs. The more you eat with more water, the more profitable you will be, such as soybean milk, milk tea, porridge, chaos and Lamian Noodles. There is a saying that there is not enough water to make it!
In a breakfast shop that can maintain business in Shanghai, the minimum daily turnover is more than 2, yuan. Like the lively vegetable market in the station and pedestrian street, their rental cost is more expensive, and the price of products will certainly increase accordingly. It is normal for the daily turnover to reach more than 1, yuan, and the turnover of breakfast shops in Nanjing, Shanghai is more than 2, yuan.
The main advantage of the catering industry is that it is cash-on-the-spot, and there is no inventory pressure. After selling a bag of noodles in the afternoon, you will know how much you have earned, because it includes labor costs, and there is no such thing as losing money, thanks to some time. For example, if you spend 8, yuan to invest in a 15-square-foot shop, and the business fails to reach the expected ideal after two months of opening, then you can choose to transfer the shop and still get the capital back.
Take the catering industry as an example. If the rent of a storefront is 1, yuan in January, then your storefront turnover in January must be at least 1, yuan to make a profit, that is, the storefront rent ×1 is equal to the capital preservation.
Like the couple in my company downstairs, their rent is 12, yuan per month, and their turnover is between 2,5 and 3,5 yuan. During the morning rush hour, they hired their aunt to help them make freshly ground soybean milk, which is an hourly job, that is, the rent is their biggest expense. The proprietress knows me very well, and she said that they can earn 2, yuan a year purely.
In fact, many relatives in my family are in this business. Knowing that they make several packages of flour, I buy soya-bean milk, zongzi and steamed buns from her house every day, and I can probably calculate their net income. 2, yuan is conservative.
Of course, a very profitable restaurant must first have a good location. Their rent is paid once a year, plus transfer fee, franchise fee, equipment, etc. A good location will inevitably require high investment. As long as the flow of people is strong enough, the taste is authentic enough, and the sanitation is clean, there will still be money.
Jiangzhen and Hongzhen in Huaining, Anhui Province are the birthplaces of making steamed buns, and have the reputation of "Hometown of Steamed Bread in China". All the skills of steamed buns are spread from here, and people from nearby towns and counties, such as Gaohe, Wangjiang, Dadukou, Dongliu and Tongcheng, gradually spread further and wider from here ...
Out of Huaining and Anhui. The pride of Anhui people!
Just as Liu Huiping, the founder of Barbie Buns, said on a TV fortune column, "I want to sell China's hamburgers to the international market!"
we are praying and looking forward to it!
since I'm here, please give me a compliment before you go! Thank you very much.