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Deli business diary - talk about electric grilled chicken racks and the current state of my family (August 30, 2019)
First, talk about electric grilled chicken rack The electric grilled chicken rack program has been very hot, and every few months there are many new brands that are advertised by beautiful store owners. I always see a variety of new electric grilled chicken rack stores, which generally do not last more than six months.

Why do I think that the electric grilled chicken rack alone as a project, it is difficult to succeed:

1, there is no profit space "buy a chicken rack 5 yuan, buy three chicken racks of 10 yuan", this business is also as a diversionary product, the profit space is almost no, counting labor and rent, is to lose money.

2, a single product is nothing more than chicken racks, chicken legs, chicken wings, these products, the product is too single.

3, low gross profit products after the electric baking products, in addition to moisture, higher costs, but also sell the price.

4, the rent is relatively high Electric grilled chicken rack project, generally require shopkeepers to find a good location, and then go to the market and the cooked food stall competition, the cost of a store to compete with the cost of the stall, obviously no advantage.

In summary, the electric grilled chicken rack is not suitable for specialized store operations, not a good project, do not be deceived by the sight of the queue (if your family chicken rack 2 yuan a, will also queue). If as a deli a supplement, not bad, but also only act as a diversionary product.

Second, talk about the status of my home

Recently, pork prices have soared, according to China's current pork supply situation, if there is no international pork purchases, pork prices will remain high until next February.

Spicy mouth of my family has been researching, recently there is a breakthrough, this time is to ensure that the flavor at the same time, so that the cost is reduced by 30%, the next step can be introduced to the market.

Friends who often read my articles know that I have been looking for takeaway products to match the traditional delicatessen, I have studied the marinade powder, marinade cooking, roast pig's feet, marinade rice, spine rice, etc., and researched a lot. If these as a single product, there will be a market, but if combined with the traditional deli, it will add a lot of work to the deli, and will produce quality control problems, after all, according to the traditional deli 2 people staffing, or difficult.

After I reconsidered, I fell in love with the halo-halo burrito, which, if used as a supplement to the traditional deli, will have several benefits.

1 is easy to make.

2 is high profit margin.

3 is that it can highlight my family's specialties, and my marinated dry tofu and marinated quail eggs have always been very popular, so it's just the right combination.

4 is to expand the traditional deli online customer base, but also to facilitate the sale of spicy flavors.

The next step will be to first promote it in one of our own stores and one of our partner stores to see the results.