Autumn is not always synonymous with bleak, but also can achieve the emergence of new things. On September 19, 2020, after Shanghai, Hong Kong and Beijing, HARMAY Huamei's fourth flagship store officially opened in Chengdu, the land of abundance, and a journey of beautiful art and beautiful life began.
HARMAY Huamei Chengdu Flagship Store-Shop Appearance
Harman Huamei is located in Chengdu Jingronghui Shopping Center, as the beauty of the city? Beautiful life destination, 664 square meters of independent space, is a beauty collection shop integrating global fashion beauty brands, Chengdu regional characteristics and unique aesthetic inspiration.
24-hour live online broadcast, creating a new form of the opening ceremony
On the morning of September 19 10, HARMAY Huamei Chengdu flagship store officially opened under the linkage of Le and Orange Giant Machinery. The idea started at the opening ceremony, but it was not limited to the opening ceremony. HARMAY Huamei Chengdu flagship store opened for 3 days, 3 nights and 72 hours without interruption, and met with national consumers in the form of 24-hour online live broadcast on the opening day.
HARMAY talks with Jinna, R 1SE Heluoluo and R 1SE Liu Ye, who are in charge of the good life in Chengdu, and come to the live broadcast room to gather many trend explorers in Chengdu, a land of abundance, to explore a brand-new, unique and futuristic good life together.
Just as Jinna freely switches between idols, singers and actors, she hopes to create a better life with many young people who love life. At the live broadcast, she not only told the story of her meeting with HARMAY, but also showed us her superb beauty skills. The Burgundy smoky makeup she created combines the fashion trend of autumn and winter this year with the warm atmosphere of Chengdu, which not only shows her changeable charm, but also conveys HARMAY's unremitting efforts to pursue beauty diversity to the audience.
He Luo Luo and Liu Ye, young and energetic members of R 1SE, shared their lifestyles and beautiful things in the live broadcast, hoping to lead many fashionistas, beauty lovers and exquisite lifestyle artists to find the latest trends in the fields of beauty, culture, art and lifestyle. Their positive and optimistic mental outlook is also the lifestyle and attitude that Harman wants to convey to the Z era. At the same time, the fans and idols had a zero-distance interactive chat and a question-and-answer session, and the brand also carefully prepared multiple benefits, so that fans could understand the aesthetic concept and product characteristics of HARMAY Huamei brand from multiple dimensions such as vision, touch and hearing.
HARMAY Huamei has been thinking about how to strike a balance between public space and private life, adhering to the concept of customer first, and preparing exquisite gifts and exclusive ice rooms for consumers during the opening period; The "don't disturb shopping mode" advocated is dedicated to making every visiting consumer become the owner here and enjoy the shopping process casually.
Advanced art storefront, beauty "inspiration warehouse"
HARMAY Huamei does not follow the traditional physical store model, but supplements its online field through experiential shopping trips. Concise and exquisite interior design, echoing the solitary atmosphere of spacious space, combined with unique aesthetic creative elements, gives consumers complete control and free inspiration and exploration.
Compared with the first three offline stores, HARMAY Huamei Chengdu flagship store retains the brand's simple and exquisite design, and also has the unique design inspiration exclusive to Chengdu. The facade is made of gray concrete and embedded with a low-key and textured LOGO, which complement each other. The concept of square building is continued, and the four sides of the floor are wrapped, which offsets the realism of the building itself. Unique square windows endow the whole building with cultural color and become an eye-catching whole. At the same time, the green plants near the window on the second floor create a warm atmosphere and texture through the window, adding "vitality" to the whole building.
HARMAY huamei Chengdu flagship store-shop interior
Stairs and display cases inspired by "Shu Dao" are not only confined to passages and shelves, but also an invitation to present the novelty and beauty of mountains to the public; The first floor includes a transit storage room, a Sichuan Road exhibition platform, a washstand, a packaging display cabinet and a cashier. This kind of space art and product distribution is very reassuring, and it is influenced by plum blossom aesthetics in the experience. Climbing up the stairs, the products are displayed on the stairs shelves at will, just like the mountain scenery of "Shu Road". The fusion of classical and modern design, which is suitable for movement and static, expresses Harman's diversified aesthetic concept of plum blossom spanning time and space. Deep into the second floor, Huamei Laboratory comes into view, and the unique space composed of many scientific and technological elements brings unexpected visual impact. Thousands of beauty brands, consumers can freely and flexibly try on makeup.
Harman huamei Chengdu flagship shop-huamei laboratory
The new store has also prepared a fashion brand book that fashionistas must have, expressing beauty should not be labeled, and everyone has an unrepeatable charm.
As an industry leader, Harman Huamei has been subverting consumers' perception of beauty shops and bringing new visual enjoyment to consumers. As a multi-dimensional space with beauty, fashion, art and lifestyle, Harman has been committed to crossing time and space and talking to consumers with art. In the future, Harman will continue to innovate and lead everyone to explore more urban stories. Next stop, HARMAY Huamei will join hands with more beautiful products and novel space to meet you in Shanghai, looking forward to exploring the infinite possibilities of "beauty and a better life".