The reason for the merger of the two enterprises is to reduce costs, increase income and reduce legal fees.

1. Cost reduction: After the merger of Youku Tudou, it can optimize resource allocation and reduce copyright fees and broadband fees.

2. Increase revenue: After the merger of Youku Tudou, it can improve the company's bargaining power and increase advertising revenue.

3. Reduce legal costs: After the merger of Youku Tudou, the legal costs arising from copyright disputes can be reduced.