Coconut Group's application for a trademark related to state banquet beverages was rejected, and I think it's because of Coconut Group's perennial vulgar advertising style that affects its corporate image. Speaking of coconut juice, I believe that everyone has drunk. When I was a child, adults would often order a bottle of coconut juice on the grounds that it was bad to drink carbonated beverages. But the good thing is that coconut juice is really good and has become a childhood memory for everyone. Nowadays, many people will also order a bottle of coconut milk when they eat. The coconut juice pioneer Coconut Group, on the other hand, has been caught in a storm of public opinion. Although the quality of Coconut Tree brand coconut juice is very good and loved by everyone, it is always unexpected in marketing, and seems to be stuck in the mire of vulgarity. Not long ago, some netizens pointed out the vulgar content of the new packaging of Coconut Tree Coconut Juice, the sentence on its packaging ? I grew up drinking? was considered by netizens to be playing pornography. Therefore, the Haikou Municipal Administration for Industry and Commerce of the Coconut Tree Group is suspected of publishing illegal advertisements for investigation. But the staff of Coconut Tree Group responded that it was a malicious speculation, not a problem for them, said? Drinking from childhood to adulthood? just means that many people like to drink this brand, since childhood, and there is no vulgar meaning.

However, this matter has not been long past, but because of an advertisement Coconut Group again attracted media attention, and was investigated by the regulatory authorities. And this time it was a recruitment advertisement with a poster that read ? Admission will have a car, a house and a high salary, surely there are beautiful men chasing. And it is this advertisement in a prominent position with a curvaceous beauty, its color scheme wind is also very much like some pornographic website advertisements. Although the majority of netizens have been strange, but this time the People's Daily can not stand to see, criticized Coconut Tree Group to vulgar advertisements as a publicity style is really unthinkable. Xinhua also commented on doing people three views to be positive, do business three views should also be positive, advertising and marketing bottomless, the enterprise's reputation will be offline.

While being criticized by netizens and the media for vulgar advertisements, Coconut Tree Group applied to the State Intellectual Property Office for a trademark related to the state banquet drink, which was rejected. Coconut Tree Group therefore initiated an administrative lawsuit, which was rejected after a court ruling. ? Some netizens commented that the Coconut Tree Group is engaging in vulgarity and trying to be patronizing again. How can such an advertisement represent an open image, with questionable corporate values and motives. Although Coconut Tree Group's advertising behavior is confusing, but its product quality is really superior. I hope that Coconut Group can play to its strengths in its development and avoid falling down in marketing, and I believe that it can develop better and better and become the childhood memories of the next generation.