Then go to Taobao to find out what sells well, and try not to sell products with long turnover period and high price (such as high-end ginseng in Northeast China). Then go to the local area and visit the local wholesale market. The five loves in Shenyang in the northeast, and the food in Hohhot in Inner Mongolia is always beautiful. They are the largest comprehensive wholesale market in the local area, and then talk to trusted merchants, mainly about price and settlement methods, as well as freight.
Get here to open a shop, decorate and try to purchase; If the analysis is not good, decide whether to stop or change categories;
We should do a good job in market segmentation, market segmentation and customer base, and formulate a reasonable supply strategy on the basis of analyzing consumer consumption trends and under the guidance of brand cultivation planning. In the quantity, scope and rhythm of supply, it is necessary to make a monthly delivery plan, adhere to timely adjustment, and carry out work for different regions, different seasons and different consumer groups.
Local product franchisees should have the idea and practice of enhancing brand awareness and narrowing the distance with consumers, so as to quickly gain public recognition and goodwill. When the off-season really comes, they will take a series of publicity measures, including attending some exhibition activities, paying attention to the return visit and maintenance of old customers, distributing brochures, giving small gifts, discounts and so on. In the off-season, we should put sales in the second place and brand marketing in the first place.
From the beginning, we should do a good job in training employees and improve the group quality of the marketing team. Make a training plan, innovate the training system constantly, enrich the training content, and strive to improve the quality of the marketing staff. Focusing on the training of brand knowledge, cultivating skills and upgrading skills will help to improve the ability and level of marketers to serve customers and cultivate brands, and lay a good foundation for the development of local franchisees.