Coffee syb business plan 1
Enterprise profile
Main business scope: coffee: blue mountain, latte, mocha, cappuccino, Italy, Colombia, Brazil and so on. Coffee is our specialty, all of which are freshly ground and brewed. )
Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, brandy, all kinds of beer, etc.
Milk tea: milk tea with various flavors, such as strawberry, green apple, chocolate, mango, etc.
Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herb tea, etc.
Dessert: All kinds of exquisite desserts, such as Mu Si, biscuits, cakes, etc. There are also many flavors of smoothies and ice cream.
Enterprise type: service
Personal information of the author of the business plan
Market assessment
Target customer description: college students and teachers. Business people in the business building.
Market capacity or estimated market share of the enterprise: 1%
The main advantages of competitors: a large number of products, a long history of development, abundant funds, recognized by many guests.
The main disadvantage of competitors: the product model is fixed and inflexible.
The main advantages of this enterprise over competitors: we can adopt different business models in the early stage of development and choose the most suitable one.
The main disadvantage of this enterprise compared with its competitors is that it has less funds and is not recognized by its guests.
Marketing plan:
Product: same
Price:
espresso
ordinary
middle
big
Caramel Macchiato
24
27
30
Café Latté
19
22
25
Cappuccino
19
22
25
Mocha coffee
22
25
28
Café Americano
15
18
twenty
Qinliang series
Iced Caffè Latte
19
22
25
Iced mocha coffee
22
25
28
Iced Cafe Americano
15
18
twenty
Coffee frappuccino
2 1
24
Mocha Frappuccino
23
26
Concentrated frappuccino
25
28
Caramel coffee frappuccino
24
27
Mango tea frappuccino
2 1
24
Vanilla Frappuccino
2 1
24
Chocolate frappuccino
2 1
24
Breakfast
Muffin (chocolate, blueberry, vanilla, cranberry) 7-8 yuan
Danish Bread 5-8 yuan
Lunch
Vegetable pie 8 yuan
French sandwich (tuna, smoked chicken) 15 yuan
Sandwiches (tuna, potatoes, Caesar) 10- 12 yuan
Salad (potato, tuna, Caesar) 15- 19 yuan
Lunch box (barbecued pork and beef with black pepper) 19 yuan
Teatime
Cheese sticks and bread sticks 6 yuan.
Cookie 6-8 yuan
Tiramisu 10 yuan
Fruit Cup 6 yuan
Vienna Black Forest Cake 8 yuan
Cheesecake 10 yuan
Blueberry Cheesecake 12 yuan
3. Promotion method: ① Establish a membership card system: the name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if consumers are with others, and the waiter can call him (her) Mr. or Miss * in public, they will feel very respected.
(2) Personalized service: Put some promotional materials on the table, including knowledge and stories about coffee. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special explanation personnel for many consumers who come together. If they are interested, you can introduce them to the names, origins and other related knowledge of various coffees. It can also be involved in the coffee making process.
Location:
(1) site selection details:
Location area (square meters) Rent or construction cost (2) Main reasons for choosing this address:
(3) Sales method: end consumer
(4) The reason for choosing this sales method: service industry, not suitable for wholesale and retail.
V. Organizational structure of enterprises
The enterprise will be registered as a partnership.
Proposed enterprise name:
Employees of the enterprise:
Number of positions Monthly salary manager/KOOC-0/3500 barista/KOOC-0/2000 Western pastry chef/KOOC-0/2000 Business license and permit to be obtained by the enterprise: type estimated cost (RMB) Business license 700 Tax registration certificate/KOOC-0/00 Hygiene license 280 Legal responsibilities of the enterprise (insurance, employee's salary, etc.)
VI. Fixed assets
1, tools and equipment: the kitchen is the oven, grill, stove, pool, noodle cooking stove, disinfection cabinet and refrigerator.
Bar: refrigerator, sink, ice machine, cake cabinet (optional), coffee machine, etc. . . .
2. Summary of fixed assets and depreciation:
VII. Other operating expenses (excluding depreciation expenses and loan information)
Project cost (yuan) Remarks Rent, marketing expenses, maintenance fees, registration fees and other totals.
Coffee syb business plan 2
(1) Basic information of the company
1. Project name:? Coffee shop
Second, the scope of business: facing the vast number of residents.
III. Industry Type: Retail
Iv. Project investment: about 200,000 yuan.
V. Location: Xingtai City
VI. Overview of the project: Provide convenience for customers (coffee, tea and snacks) and provide part-time jobs for college students to meet the spiritual needs of people in civilized metropolises and provide quality services.
VII. Business Purpose:? Coffee house aims to provide all customers with services that satisfy customers, such as good quality, low price, fashion and leisure.
(II) Introduction of products/services
Cafe not only provides all kinds of classic coffees at home and abroad, such as Mocha, Blue Mountain, Jamaican gourmet coffee and fancy coffee, but also provides all kinds of refreshments, such as all kinds of famous China teas, milk teas, health teas, fruit juices and snacks. Our coffee is by no means instant, but hand-ground on the spot, with good taste and good taste. Coffee shop only wants service, in line with? Provide the best service at the lowest price? The purpose to four? First-rate? (first-class service, first-class environment, first-class varieties, first-class reputation) as the goal, and strive to make? Cafe has become a resting place for all residents and students.
(3) Industry/market analysis
With the rapid infiltration of western culture, the rapid development of China's economy and the improvement of the quality of urban life and the acceleration of the pace of life after China's reform and opening up, coffee leisure, an elegant, fashionable and romantic leisure lifestyle, has been increasingly favored by people, and coffee has become one of the three major drinks in the world. Countless discerning investors have seen the hidden huge business opportunities. According to market analysis, we? Coffee house coming soon?
According to the investigation, there is an annual market demand of over 2 billion for coffee drinks in China, and the market we can enter is about1200 million. In the early days of the company's establishment, it purchased coffee and accessories for customers' needs to meet the needs of the rapidly developing coffee tea market, and used the solution of investing in the cooking and grinding equipment for coffee raw materials, aiming at solving the problem that most of the time-consuming coffee grinding and brewing rely on imports, which is expensive and affects people's general consumption level.
(IV) Business Status
At present, the coffee market in Nanjing Jiangning Development Zone is not fierce, especially around residential areas, and there are no corresponding competitors and competitive pressures. Moreover, the location is particularly favorable, both close to the university town and the residential area, and the passenger flow and consumption capacity can be met.
(V) Financial analysis
(1) Investment estimation:
1. One-time fixed investment: 50,000 yuan (including: 1, down payment for rent10,000 yuan, 2. Renovation expenses of 20,000 yuan, 3. Start-up expenses of 5,000 yuan, 4. Miscellaneous expenses of 7,000 yuan, and 5. Purchase of equipment and appliances of 8,000 yuan);
Second, the working capital and raw material reserve fund is 70,000 yuan.
III. Cost control (monthly): the rent is 2,000 yuan, the material purchase cost is 5,000 yuan, and the salary of personnel is about 20,000 yuan. According to the salary of different grades, 10% of salary cannot be advanced. Subtotal monthly cost is about: 27,000 yuan. Average monthly turnover: 45,000 yuan.
4. Profitability (month): turnover? Cost = operating profit, 45000-27000= 18000; Annual profit: 18000? 12=2 16000 yuan
(6) Financing plan
Borrow 50% of the registered capital from the bank, and then share the rest among the four shareholders. The term is one year. In the meantime, if a shareholder withdraws, the shareholder can only hold 5% of the shares.
shop manager
The manager is responsible for comprehensively coordinating and managing the work of various departments in the store, urging employees to work, accepting the supervision of surrounding residents and customers, and doing a good job of communication between the coffee shop and surrounding residents.
Work content: Supervise the work of ministers and employees, inspire the enthusiasm of employees and listen to their opinions. Make comprehensive decisions on the operation of all kinds of work. Communicate with surrounding customers on behalf of the coffee shop, reflect the opinions and requirements of employees upwards, and pass on the work required by the school downwards.
Administrative personnel department
Main responsibilities:
1, related handling of personnel's arrival and resignation
2, all kinds of personnel data summary, filing and management, employee file data management.
3, employees leave, leave homework, attendance, audit, statistics.
4, employee attendance, supervision and salary accounting.
5, the discipline inspection of our work.
6. Make minutes of each meeting.
7. Make a good record of the experience of hosting famous people in the coffee shop every time, so that you can learn from it next time.
8. Coordinate the contact between this department and other departments.
Personnel distribution: this department has 1 deputy minister and 1 archivist.
Accounting Department: Strict financial management is implemented.
The means to achieve profit and loss control is through? Weekly report? And? Monthly report? Audit of subjects on the website. The contents of the audit include sales volume, number of customers, average consumption of customers, cash over-receipt or under-receipt, cash register operation errors, losses, other business items, the price of food raw materials, the wages of hourly workers, electricity, gas and water charges, etc.
market department
Responsible for the product promotion and promotion of coffee houses and promoting coffee houses and consumers? The connection between customer groups. Its work is directly or indirectly related to the image, passenger flow and sales of coffee houses, and it is an important department.
purchasing department
The coffee shop purchasing department is one of the subordinate departments of the coffee shop. It is managed by the coffee shop and is responsible for the procurement of all food raw materials and business items in the coffee shop, and the record of incoming and outgoing items. It is an indispensable and important part of the normal operation of the coffee shop.
Development Department
The development department is responsible for developing new products to meet different needs.
(III) The company's business strategy
The development direction of our coffee is to make most people around us know and understand our products, and also come in for consumption. To this end, we will do:
High-quality coffee, in cafes, the composition of coffee must be very strong. No matter what kind of coffee, if the price is too high, or the quality of coffee is poor, the composition is not complete enough, or the inventory of coffee is not enough, it will immediately affect sales, and naturally it is more difficult to increase regular customers. In the operation of cafes, we have to face the competition not only from various cafes in the region, but also from various shops. So? The beauty of coffee? It has become the foundation of the store's success.
As an overall strategy, commodities also need constant attention for cafes. All commodity-related activities, such as business planning, coffee purchasing, coffee development, stock management, and even logistics commodity business, are closely related to the strengthening of coffee shop commodity power.
Excellent service, the most direct, is that the service staff of the cafe should have elegant posture when waiting for guests, and pay attention to clothing, makeup and other instruments; When you receive customers, you should have an appropriate expression and attitude. All waiters should have rich knowledge of coffee, timely explain to customers, and at the same time have the ability to negotiate. In addition, the interior decoration facilities, attractive and aesthetic bar furnishings and the lighting of the store should be effectively used, and the publicity effect of advertising media should be further strengthened, and various service facilities should be provided. Our goal is to cultivate loyal consumers in our shop around here.
Industry and market
(1) Industry situation
Because of the huge market in China and promising growth prospects of coffee consumption, China occupies an important position in the overall strategy of expanding demand in the world coffee industry. There are about 200 million to 300 million potential coffee consumers in China, which is comparable to the market of the United States, the largest coffee consumer in the world. At present, the coffee consumption of China people is still small, but the growth momentum is very considerable. The annual growth rate of coffee consumption in China is 15%, while the annual growth rate of coffee consumption in the world is only 2%. Coffee in China market is facing a great challenge from the tradition of drinking tea for thousands of years. Therefore, it is very important to promote and publicize coffee in China market, and the promotion and publicity means different from those in other western countries must be adopted.
(D) Income (profit) model
Popular professional service content is the direction that can be considered at present. Coffee shop should be profitable, it should have core products or services just like ordinary commodities, and this product or service is real, not virtual, and it is a highly specialized division of labor system that can operate. Our coffee shop provides high-quality products, coffee and all kinds of tea.
After analysis, we can know that our customers are basically residents of surrounding residential areas and some students. Because of different spending power, we provide products with different price points for different groups of people. Our coffee house can provide customers with satisfactory drinks and services according to market factors such as income level, gender, age, and consumption hobbies.
(4) Market planning
The company's sales revenue forecast for the next three to five years (in case of unsuccessful financing) (ten thousand yuan)
Year 1 year, year 2, year 3, year 4 and year 5
Sales revenue 10 15 20 25 30
Market share 0.10.150.20.25 0.3
The company's sales revenue forecast for the next three years (in case of successful financing) (10,000 yuan)
year
Sales revenue 15 25 35 45 50
Market share 0.2 0.25 0.3 0.35 0.4
marketing strategy
(A) target market analysis
First, with the deepening of China's reform and opening up, coffee culture is popular in China.
Whether it is freshly ground coffee beans or freshly brewed hot coffee, it exudes a rich aroma and is intoxicating. As a part of the western way of life, coffee has officially entered the family and life of China people. With the growth of coffee culture, cafes in many cities in China have mushroomed, becoming a new consumption fashion for people pursuing quality life, decorating the urban customs.
2. China's coffee market is huge and is expected to become one of the largest coffee markets in the world.
It is precisely because China's coffee market is in its infancy that the growth rate of China's coffee consumption is amazing, which means that a huge opportunity has arrived, which means that there are more opportunities and more room for profit return. This will undoubtedly bring new development opportunities to many people of insight who plan to open a romantic and warm cafe.
(B) customer behavior analysis
With the rapid development of coffee in China, coffee is no longer just a drink, it is gradually closely linked with fashion and taste, reflecting high-quality modern life; Or make friends and talk, or have business talks, or have fun, all in a cup of coffee filled with music. Nowadays, cafes are not uncommon in many big cities in China, and many young people have become enthusiastic advocates of coffee.
(3) Marketing business plan
1, price positioning
? The groups that the coffee house faces include: the vast surrounding residents and students and faculty in the university town, among which the surrounding residents are the main consumer groups, but at this stage, the general white-collar workers and other office workers don't know about our coffee house. Therefore, in the early stage of opening, under the premise of not lowering the grade of coffee house and ensuring the cost income, and considering the consumption level and consumption target of consumer groups, the prices of soft drinks (such as cola), fruit juice, milkshake, ice cream and some coffee will be lowered appropriately, with the profit rate accounting for 50% of the cost, and the profit rate of fruits, assorted dishes and refreshments accounting for 60% of the cost. However, middle and high-grade consumer goods, such as red wine, cocktails, branded coffee, etc., will give people the illusion of style, grade and low quality, so the price positioning is sold at a profit rate of 65% of the cost.
2. Management concept
(1) Respect the independent personality of catering personnel.
(2) Lower management level: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.
(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
(4) Create a collective atmosphere: it is necessary for the subordinates to feel the strict discipline of the coffee shop, but also to care for the employees, so that the employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
(5) fair treatment, equal treatment, from each according to his ability, give full play to his talents.
Salary system: hourly wage system
Different types of staff have different salaries in time; This system is flexible, which can accurately record the working hours of each staff member and accurately calculate the wages of employees.
Work shift organization: fixed single shift system
In addition to regular employees, for part-time jobs, in the initial recruitment, we will first find out the free time period of each applicant (including which day of the week and which time period of the day) and then determine the daily staff of a week according to the time period.
Personnel assessment: conduct a fair assessment of staff and management from four aspects: morality (moral cultivation), ability (professional knowledge level, innovation ability), diligence (cooperation, responsibility, enterprising, discipline, attendance) and performance (work efficiency, work quality), and provide evidence for bonus and other reward systems.
(1) Appraisal of employees
We will specify an index system. For example, for employees' work attitude, we will examine the indicators such as professionalism, enterprise, responsibility and sincerity. There are several corresponding performance levels under each indicator, and each level has a corresponding score.
1, set up positions such as leading, serving and delivering vegetables to ensure that there are posts, seats and services; With standard service and perfect procedures, our coffee shop is open 24 hours a day.
2. The service personnel on duty should be well-groomed and tidy, and meet the requirements of the Employee Manual.
3. Be proficient in receiving and serving foreign guests in foreign languages.
4. Paving and setting the table conform to the rules.
5, strictly implement the use of tray service, it is forbidden to directly serve the guests with a cup in hand.
6. The menu is bilingual, with excellent printing, clear handwriting, no damage and no crease.
7. During the low peak period, ensure that the refreshments of the guests are served within 2 minutes, and during the peak period, ensure that the refreshments of the guests are served within 5 minutes.
8. Keep the room clean and hygienic, with no floating dust on the desktop, no garbage on the ground and no smoke on the ground.
Coffee syb Business Plan Chapter 3
First, the reasons for starting a business
As the pace of people's life is getting faster and faster, the competition is becoming more and more fierce. People's mental pressure is also increasing. It has become more and more people's choice to have a quiet and comfortable place, sit down and have a drink, chat with friends and relax themselves in their little leisure time every day.
Under such circumstances, the coffee shop is undoubtedly a good choice, and there is consumption when there is demand. The style of the coffee shop, the taste of coffee, and the melodious music in the coffee shop. All these make the coffee shop can relieve people's pressure to a great extent and bring people a comfortable feeling. And younger students, no doubt, also like this romantic atmosphere.
However, the consumption of high-end cafes is too high, and it is not suitable for most people to enjoy leisure for a short time, and it can not meet the needs of some guests to take out quickly. Therefore, small coffee shops can better meet the needs of most people for coffee shops.
Second, address selection
The location of the coffee shop should be near the places where schools, companies and enterprises are concentrated. The location should not be located in a busy city that is too ostentatious, but some non-remote streets not far from the busy city can meet the demand, and the rent cost will be reduced without affecting the passenger flow.
Third, the store decoration
The decoration of small cafes should be in the form of card seats, just like most cold drinks shops, but it needs some differences. Most people who come to the coffee shop for consumption need a relatively quiet environment, where they can chat and talk with friends without being influenced by other guests, so they should be separated into compartments with wooden boards and curtains. The seats should be comfortable, and the overall color should not be too warm to make the guests feel lively. Let the guests achieve the effect of relaxation, both physically and psychologically.
Card stands can be divided into three categories, single card stands, couple card stands and multi-person card stands. The single booth is convenient for some guests who come alone to find their own space, while the couple booth is suitable for the needs of most young couples, while the multi-person booth can provide guests with space for collective consumption, relaxation and discussion.
The overall light should not be too strong, and places with too strong sunlight should be avoided.
The overall size is controlled at 100 square meter, which is too small to give customers a sense of oppression, while too large is easy to waste space and is not conducive to saving costs.
Fourth, employee selection
Small coffee shops don't need too many people, just four people in three shifts and a manager, which is not suitable for temporary staff. However, there can be 1-2 long-term part-time workers, mainly students, who are mainly responsible for weekend work, which is conducive to weekend staff's rest, reducing staff's pressure, providing jobs for college students and reducing operating costs. However, the choice of part-time employees needs to be cautious and must be long-term. Otherwise, it may increase the cost of employee training and have the opposite effect.
Employees need to dress in uniform, have a good attitude and smile. Female employees should not wear too much makeup. Standard Mandarin communication is required.
V. Major customers
The consumer groups of coffee shops are not fixed, and the consumer groups are wide enough. People from all walks of life may become potential customers of coffee shops, but they are mainly students and young white-collar workers.
Six, in-store products
Coffee shop products should include drinks and some exquisite freshly baked food.
The choice of drinks is coffee and freshly squeezed juice. It is not easy to have too many kinds, giving customers a single-minded feeling. and
There should be two choices: hot and cold. The types of coffee should include cappuccino, latte, mocha, espresso and other popular coffee types. You also need to have your own brand coffee to increase the reputation of your own coffee shop, and also give some customers who have no specific coffee consumption direction an acceptable choice. At the same time, there are two choices: take-out and in-store consumption. In-store consumption uses exquisite coffee cups, and different types of coffee use different cups. Take-out should use a unified take-out paper cup with a store logo to improve the visibility of coffee shops.
The food category includes freshly baked muffins, freshly baked cupcakes, chocolate cakes and other exquisite foods. It is not easy to have staple food. The main purpose of small coffee shops is to provide enough leisure time for guests to relax and communicate. It should not be a place to eat. Although the consumption of guests' meals is lost, it can make more guests feel a sense of identity, bring more after-dinner customers and open all day. At the same time, avoid customers' messy and unprofessional aversion to coffee shops.
At the same time, the store should have wifi to provide customers with work or entertainment.
Seven, store investment
The rent is 30,000 yuan/year 100 square meter, and the salary of employees is 2,500-4,000 yuan/month.
Part-time employees will be awarded bonuses for 40/ day for half a year.
Store decoration100000 including accessories in the booth bar.
In-store investment100000 includes coffee machine, air conditioner, toaster, cash register, computer tableware.
VIII. Return on profit
Annual turnover is 250,000-300,000.
The annual operating cost13-150,000 includes the purchase of raw materials, various expenses and the annual profit of employees12-150,000 annual net profit10-130,000 investment payback period is 3 years.
IX. Business Development