(1) Founder: ninocerruti Nino Cheretti

(2) place of registration: Paris, France (1967)

(3) Designer: ninocerruti, Nino Cheretti/Kloc-0 was born in Italy in 1930/Kloc-0 became the general manager of the family industrial brother textile company in 1950/Kloc-0 opened a fashion shop in Paris in 1967 (4) Brand line: ① Cerruti188/Kloc-0.

(5) Category: high-grade men's garments, high-grade women's garments, series of perfumes, and other film and costume designs.

(6) Address: 3placedelamadeleine, 75008paris, france, 75008 Paris, Madeleine, Price No.3 Style Summary: "When a man wears a suit, he should look like those important bigwigs." ninocerruti, the father of Italian fashion, praised him for his cerruti188/Kloc-0. In fact, he launched the menswear brand "hitman" as early as 1957, but cerruti 188 1, which was born in Paris in 1967, is the perfect embodiment of his design concept. Following and expanding the traditional factors laid the epoch-making position of cerruti brand. Cerruti 188 1 men's wear brings unprecedented surprises to people with streamlined design style; Not only does the shape always follow the fashion, but also the tailoring perfectly blends the Italian handcraft tradition, the British color scheme and the French style, blending the classic and fresh taste. In addition to cerruti 188 1 men's wear, cerruti fashion and perfume of the same brand line are also famous in the industry for a long time. The Swiss watch series can be described as a noble upstart with great potential in this big family. It inherits cerruti's elegant and elegant design, and is refined by highly accurate Swiss watchmaking technology. It is subtle, elegant and expensive, and carries out cerruti's tradition of publicizing quality. In addition, due to the close relationship with the glamorous superstars under the mercury lamp, cerruti 188 1 is an international brand full of Hollywood's unique proud style, symbolizing reputation, wealth and personal style. Brand Name: giorgioarmani Brand File: Founder giorgioarmani (giorgio armani) 1934 was born in Italy to study medicine and photography, and worked as a menswear designer in Cheretti. 1975 founded giorgio armani. He has won Naiman-Marcos Award, All-wool Logo Award, Life Achievement Award, American Association of International Designers Award, Couty Shaq Award and other awards. Giorgio armani is now the European designer brand with the largest sales volume in the United States. He is famous for using new fabrics and excellent production. As far as design style is concerned, they are neither fashionable nor traditional, but a good combination of them, and their clothes seem to be rarely related to the word fashion. His main brand giorgioarmani is aimed at the rich, while mani, emporioarmani and armanijeans are aimed at ordinary consumers. Brand name: guess brand file: guess brand was founded by marciano brothers from the south of France. They integrated romantic and passionate French design and style into their understanding and appreciation of American western culture. Guess was born in 198 1 year. It was founded as a jeans manufacturer, and now it has developed into one of the most recognized and influential brands in the world, with agents and distributors on five continents. Guess, which specializes in designing clothes and accessories for men, women, children and families, vividly interprets the exquisite quality of life of its owners. Brand name: hermes brand introduction: It is Hermes' consistent aim to make all products perfect and impeccable. At present, Hermes has 14 series of products, including leather goods, bags, scarves, men's and women's clothing series, perfumes, watches, etc. Most of the products are hand-crafted. No wonder some people call Hermes' products works of art with profound thoughts, noble taste, rich connotations and exquisite craftsmanship. These Hermè s boutiques, through more than 200 specialty stores scattered in more than 20 countries and regions around the world, are integrated into the fast-paced modern life and let the world return to the embrace of traditional elegance. After 160 years of ups and downs, the Hermes family has made its brand famous through the concerted efforts of several generations. As early as the 20th century, Hermes has become a typical representative of French luxury consumer goods. In the 1920s, Emile, the grandson of the founder Thierry Hermes, once commented on the Hermes brand: "Leather products create a tradition of extreme sports and elegance." Hermes is just a harness shop in Paris that specializes in making all kinds of exquisite decorations for carriages. At the Paris exhibition held in 1885, Hermes won the first prize of such products. Since then, Emile Charles, the son of Hermes, has rebuilt a specialty store, produced and sold saddles and other items, and started retail business. With the appearance and development of automobiles and other means of transportation, Hermè s began to change its production, and applied its exquisite production technology to the production of other products, such as wallets, travel bags, handbags, watch belts, and auxiliary appliances needed for some sports, such as golf, polo, hunting, etc., and also designed and manufactured high-end sportswear. All products of Hermes brand use the best advanced materials, pay attention to craft decoration and exquisite details, and have won a good reputation for their excellent quality. In the history of Hermes, another sensational news time was its zipper golf jacket designed for the Prince of Wales in 1920, which became the earliest successful design of leather clothing in the 20th century. On the basis of their leather products, the fourth-generation heirs of Hermè s, Jean Gallen and Robert Dumas, developed new categories such as perfume and head stickers. By the 1960s, the growing Hermè s company had all kinds of fashion and perfume products. 1970, Hermes was just a family factory with pure handicraft industry, but 15 years later, it has developed into a super multinational company that produces high-quality products, with its turnover expanding five times. Today, the scale of Hermes is still expanding. The turnover of 1992 reached 2.5 billion francs (about RMB 3,725.25 million), and the net profit was176 million francs. Hermes silk scarf is not a piece of smooth silk, but a silk cloth with fine straight lines. It is made by combing the silk thread and weaving it on the shaft, and its characteristic is that it is not easy to wrinkle. Sometimes, in order to make silk scarves more distinctive, dark flower patterns, such as honey and horses, are added in the weaving process. According to the designer's logo, the colorist selects suitable pigments. Each color must use a special steel frame and use the principle of screen printing to sweep the colors evenly on the silk stickers one by one. How many kinds of pigments each silk scarf needs to be painted depends on the requirements of the design drawings. Generally, it is12-36 kinds, with a record of 37 kinds. After the color is decided, printing is started, and then it is cut into a 90 cm square silk scarf. Fixing color is also a tedious task, and it must go through bleaching, steaming and drying procedures so that the color will not fall off. Finally, only when the craft department sews the mouth by hand and folds the edge, can the elegant and outstanding silk scarf be completed. The process of screen printing could have been replaced by a computer, but Hermes insisted on manual coloring. The hemming is done by hand instead of sewing machine. Its theory is that a perfect picture is perfect only if it is fixed by a relative frame. Once the edge of the silk sticker is flat, the pattern seems to flow and be distorted. It can be seen that Hermes is very persistent about details. It also won the hearts of the people with this detail. Hermes silk stickers are only 90 square centimeters in size. The weight of each silk scarf is only 75 grams. Since 1937, it has produced 900 different square scarves. Hermes has an unwritten rule that there are two silk scarf series coming out every year, and each series has 12 different design styles, of which six are brand-new designs, and the other six are re-matched based on the original designs. 1937, the first Hermes scarf inspired by the jockey's coat was born. The production of Hermes silk scarves is a collection of countless exquisite techniques, all of which are based in Lyon. From design to production, it must go through seven rigorous processes: theme concept to pattern finalization → pattern characterization → color analysis and netting → color combination → printing and coloring → retouching processing → manual edge collection → quality inspection and packaging. In this way, it takes time 18 months for each silk scarf to pass through layers of checkpoints before it can be born. A silk scarf produced by Hermes, like a work of art worthy of collection, is unique and charming. Among the movie stars born in the heyday of Hollywood in the 1950s, there were many lovers of Hermes, among whom Grace Kelly later became grace of monaco. She was very fond of Hermes handbags, and with the permission of the Monaco royal family, Hermes officially renamed the handbags she made as "Kelly bags". Hermè s handbags, which originated from saddle bags, had three models of 28 cm, 32 cm and 35 cm at that time. 1968, "Mini Kelly" came out, and 1980, a new model of 40 cm was added to the series of "Kelly bags". So far, Kelly bags are the best-selling handbags. What is worth integrating is that Hermes' handbag production has also inherited its production tradition, and it is sewn by one person from beginning to end and numbered. This is not only convenient for customers to repair, but also reflects the craftsman's pride in his craft. "There is no fixed dressing pattern in this world, only the enlightened personality naturally reveals the true nature of men created by Hermes." Hermè s menswear designer veroniquenichanian said. Hermes has always been adhering to the extraordinary and gorgeous design concept, serving those handsome men who are full of self-confidence and firm will. They are strict, insist on enjoying the best things given by life, and appreciate high-quality leather, superior materials and perfectly tailored trousers. Comfortable and original spirit, unfashionable, and not deliberately expressing themselves are the pursuit of Hermes.