The logic of the vast majority of people who choose to join is simple and crude or even a bit retarded, I see that his store is doing very well (or a number of stores of the brand are doing very well), so I want to join one, so that my store business will also become very good, and so I can make money!

2Why I don't recommend joining randomly

Here is the introduction of a concept commonly used in laboratories - the univariate method of controlling for a unique variable and eliminating other factors from interfering in order to validate the role of the unique variable.

Doing experiments is still so, business is so complex, how to forget this basic law? (Not that doing business is harder than doing experiments, but doing business is actually a fight against human nature, and I don't need to tell you more about the complexity of human nature.)

Seeing that the other store was doing well, I wanted to join it, so I paid the franchise fee, and so I opened a new store.

Let's count how many variables in this:

Timing has changed

How important is the node of time to open a store, the product's dividend period is only so long, the dividend pre-entry will make a lot of money, late entry will only be able to drink the soup, of course, too early in the line, the market is immature, the customer did not receive an education, a variety of supporting unsound, what all have to be a long way! Purchasing, distribution costs are going to crush you.

Land changed

This one can be subdivided into dozens of articles, the new store traffic and flow towards the new store decoration, the new store store area and household orientation, the new store rent and utilities (absolute cost, how many seem to be doing good business is lost to the rent of the store, the boss was reduced to the landlord's wage earners), the new store the local consumer capacity - the composition of the crowd - population Mobility -, the distribution of competitors around the new store, the new store around the crowd taste selection 。。。。。。 There's no need to say it all again.

People and changed

Business good store must have a wise boss, a shrewd store manager, a group of skilled employees, you join, the boss is you, you are wise and experienced enough, headquarters will give you a store manager and operating staff? Can you really open a store by yourself? What, call up your second uncle's third aunt's family Xiao Liu to help, you when I did not say well.

Malls such as the battlefield, the time, place, people and nothing, to give you this Sun Tzu Art of War (to join the headquarters of the management experience) and how? Learned a bull's-eye array (join the headquarters of the product production method) and how? You want to lay the formation of the place is a river you know? "With the high view of the next, like a bamboo" is, after all, just a saying, the real use of the wonderful, exist in one heart.

Here I haven't counted some bad businessmen who deliberately set up a situation to create a queue to cheat the franchise fee. Interested in Baidu Qiaodongjia crunchy burns, when my store is not far from him, I queue him also queue, rainstorms on Chunxi Road, no one, I sold two hundred a day less than, he fucking queue. I think it is not right. Then it is not true.