KFC provides free pictures for many merchants selling fast food, but the food of these merchants who steal pictures is completely inconsistent with the pictures. After receiving the takeaway, consumers can clearly see that the food is not as big and full as the picture shows, and consumers can communicate with sellers or platforms to safeguard their legitimate rights and interests. For some take-away platforms and places that merchants don't accept, consumers can also protect their rights and interests through the following channels.

First, refuse to receive the goods and contact the merchant.

After receiving the takeaway, the consumer can refuse the takeaway and contact the merchant for acceptance as soon as possible after opening it and finding that the food does not match the picture. First, communicate with the merchants. Taking pictures of the merchants, and comparing with the pictures displayed by the merchants, we can see that hamburgers are not as big as pictures, lacking things, and fried chicken is not as tender, smooth and juicy as pictures. If the merchant refuses to pay compensation, he can complain to the takeaway platform at the first time, and the platform will come forward to solve it. Most platforms will compensate consumers for the take-away amount and make good rectification.

Second, complain to the Trade and Industry Bureau.

When the take-away goods are inconsistent with the pictures and the merchants and platforms refuse to pay, they can complain to the Industrial and Commercial Bureau, which can effectively deal with such problems. Because after receiving the picture information, consumers will only buy it if it looks suitable outside. When the food does not match the picture, the circumstances are serious. This behavior of merchants has violated the regulations. At the same time, many fast food industries have stolen KFC pictures, and the Industrial and Commercial Bureau will severely crack down on unqualified goods and counterfeit products.

Third, complain to the consumer association.

Take-away food is inconsistent with the real thing, so you can appeal to the Consumers Association. The content of the complaint is infringement of consumer rights and interests. Acts that infringe on consumers' rights and interests include: confusing the fake with the real, taking inferior goods as beautification goods, and at the same time, the quantity is insufficient, and the rest are defective products. , using their false information for sales. Consumers can refer to this behavior to make complaints.

All the above three ways can reasonably safeguard consumers' rights and interests, and the first one is the most convenient way to deal with it. If the first one fails, you can refer to the last two points to safeguard your rights and interests. Now the Industrial and Commercial Bureau and the Consumers Association have opened online and telephone channels, which greatly facilitates consumers' rights protection.