Business plan model barbecue (1) 1. Market prospect
Barbecue is a classic snack popular all over the country, which mainly includes: roasted wing, grilled fish, kebabs, roasted fruits and vegetables, etc., which makes people never tire of eating it and has endless aftertaste. With the development of economy and the improvement of people's living standards, people's concept of food and beverage consumption has gradually changed. Consumers pay more attention to product characteristics while constantly improving their requirements for consumption quality. Therefore, the new diet fashion with barbecue as the trend will be increasingly concerned by consumers, so the market prospect of investing in barbecue shops is very broad.
Second, the target population
There are many kinds of barbecue food, especially the food stalls in summer, which mainly target the general public in customer orientation. Although the consumption power is small, but the crowd base is large, as long as you choose the place where the traffic is concentrated, there is no business.
Third, the characteristics of the barbecue shop
Easy to operate
Investing in barbecue shops does not depend on experienced chefs. For investors who first enter the industry, they can easily master the barbecue technology and operate easily through simple training.
Simple shop opening
Because the barbecue shop has obvious characteristics and clear theme, it is different from the ordinary catering industry, so it can generate consumption without a lot of publicity before opening.
The market is remarkable
In general, barbecue has a general market demand and a huge consumer group, which is what we call the mass group, and there is no difference between off-season and peak season, so the market is obvious.
Simple management
Barbecue shop has clear business theme, distinctive product features, simple product structure, easy renewal of business varieties, low personnel requirements, direct service process and convenient purchase of raw materials, so the daily management is less difficult and the business details are mastered by itself, which is very suitable for new catering entrepreneurs.
Fourth, store opening equipment
Clip, fork and shovel, these three tableware are indispensable "Three Musketeers" in barbecue. Clamp, mainly used to clamp raw food; Forks can be used to fix and test the raw and cooked degree of food; Shovel is a very useful tool for turning food. In addition, the following equipment shall be provided:
Charcoal: Charcoal is an essential fire-making material for charcoal baking. When purchasing charcoal, you should choose smokeless barbecue charcoal, and you should choose heavy and solid block charcoal.
Brush: Brush is mainly used to brush oil on the iron net to prevent food from sticking to the net. In addition, it can also be used to dip the sauce and brush it on the barbecue. Prepare more sticks to avoid the taste confusion.
Iron brush: used to clean the food residue stuck on the baking net to prevent the residue from adhering to the food.
Bamboo stick: used to wear barbecue food, soak it thoroughly in cold water before use, so as to avoid the bamboo stick being too dry, catching fire or breaking during barbecue. When shopping, you can choose a slightly longer one to avoid burning your hands.
Salt: Salt can be used for seasoning. In addition, in the process of barbecue, many fatty foods will drop oil after heating, and these oil drops will produce a high flame when they are burned by charcoal fire. If the food on the rack is burnt with water, it will produce soot to pollute the food. At this time, just sprinkle some salt on the fire to solve the problem.
Five, barbecue shop management method
It is particularly important for people who run barbecue shops for the first time to find suitable business strategies. The following are some suggestions for entrepreneurs:
Good image is the first.
In the early days, the decoration of the storefront must conform to the characteristics of the barbecue shop, and the storefront must be maintained in time, updated and trimmed from time to time, and it cannot be ignored and allowed to age. Only in this way can your store have long-term image charm and attraction.
Product features should be guaranteed.
Always put the characteristics of your own products in the first place in the choice of business projects. Characteristic catering is the magic weapon for the success of the catering industry today, especially barbecue. We should constantly learn and improve our own barbecue methods to attract consumers with the most authentic taste. In addition, some stores just want to be big blindly, thus ignoring the grasp of details. Practice has proved that only by starting from the characteristics and grasping the details can we make our store bigger.
The quality of service should be improved
In the catering industry, service quality is an important factor to improve the customer's return rate. Therefore, we should regularly train waiters, find existing problems at any time, pay attention to service skills, improve service quality, and let customers come here with satisfaction.
Promotion needs to be followed up.
Barbecue shops can decide their own promotion methods according to the store's own performance, and really give profits to customers. On this basis, they can stimulate consumers' desire and purchasing power, and give full play to the role of this most direct and effective commodity promotion method. (There are many kinds of promotion methods, so you must choose the method that suits the store, for example, discount discount cards, full 100 return to 30, etc.)
Six, barbecue shop capital input and output
House rent
The area of 30 ~ 50 square meters is suitable, and the price varies from place to place; Decoration fee: 3000 yuan (simple decoration); Organization expenses: 1200 yuan; Equipment cost: 1 10,000 yuan (freezer, kitchen equipment, barbecue utensils, tables, chairs and tableware, etc.); Initial purchase capital: about 4000 yuan; Working capital: 2000 yuan. The total investment is about 25,000 yuan.
Monthly operating income and expenditure budget
Calculated by 500 yuan/day, the monthly gross income is about10.5 million yuan. After deducting the purchase cost, monthly rent, employee salary, utilities and taxes, the general net profit is about 2,500-5,000 yuan/month, and all investment costs can be recovered in one year.
Tips for barbecue shop management
Marketing suggestion
First, broaden the channels of purchasing goods, and purchase goods from large wholesale markets, farms and specialized breeding households, so as to reduce the cost and the early operating risks to a certain extent.
Secondly, the business hours of barbecue shops should be from 1 1 to 24: 00 at night, and the business hours can be appropriately extended in summer, so as to meet the needs of people to have dinner at night and cool off in summer to some extent.
Third, in terms of staffing, the number of employees should be flexible. According to the size of their own stores, the schedule of employees should be arranged reasonably. In addition, attention should be paid to the adjustment of the number of employees in light and peak seasons.
Suggestions on the location of barbecue store
First, storefronts should be located in commercial areas with large traffic, such as stations, docks, dance halls, theaters or residential areas. Although the rent is a little more expensive, the passenger flow is large, which is more secure in terms of tourists.
Second, highlight the characteristics. The aroma of wine is not afraid of the depth of the alley, and it has made its own characteristics. With its popularity, it can be competitive in the market. In addition, in terms of shop decoration, although it is not too luxurious, it must be clean and tidy, and tableware must be disinfected and cleaned regularly.
Barbecue tips
Don't think that barbecue is just a matter of simply tossing the meat a few times and then smearing some sauce casually. In fact, the effort is different, and the taste is different. If you don't believe me, please try it once according to the precautions listed below to ensure a good taste.
1. If you are going to cook barbecue at home, the choice of charcoal fire is the first important thing. Don't be cheap when choosing charcoal fire, some inferior charcoal fires are not enough or even don't burn at all; Others will smoke a lot after burning, polluting food. Charcoal fires with good quality are generally neat and heavy, and they burn for a long time and have a good fire. Because the special flavor of grilled food comes from the aroma of grilled food when charcoal is at high temperature, choosing charcoal well is the basis of enjoying delicious food.
2. Before grilling food, brush a layer of oil on the grill to prevent food from sticking to the rack. Brush off the residue on the grill with an iron brush at any time to keep the grill clean, so as not to affect the flavor of food.
There are many kinds of food that can be barbecued, but the choice of materials is also very particular.
Pork: It must be cooked thoroughly before eating. Pork belly with tender ribs, waist and buttocks and a little fat should be selected, so that the roasted meat will not be too dry.
Beef: you can choose beef ribs, which are tender and tough; Beef shoulder is the most tender meat for roasting. No matter American beef or Australian beef, it is not suitable to roast it until it is fully cooked, which will destroy the tenderness of the meat.
Chicken: Any part is a good material for barbecue. Before barbecue, if you soak it in lemon water and sprinkle some starch, it will make the meat more tender.
Seafood: Everything is fine, but you must choose fresh ones. Fresh seafood is dense and elastic, and the marinating time of seafood taken out of the refrigerator before barbecue should not exceed 30 minutes. When baking squid rolls, brush a thin layer of egg yolk on it, which will make the color more beautiful and taste better.
Vegetables and fruits: mainly roots, mushrooms and hard fruits and vegetables with less juice, such as corn, green peppers, pineapples and bananas.
As soon as the food is put on the grill, the impatient people are always worried that it will burn and keep turning it over. In fact, this will prolong the cooking time, and will destroy protein, causing the meat to harden. When baking food, the food must be heated to a certain degree before it is easy to turn over. If some food sticks to the net rack after turning over, it means that protein has not been completely heated, and hard pulling will only tear the protein fiber, and if it is fish, it will form peeling phenomenon.
5. The longer the food is in the barbecue process, the greater the loss of water and oil, and the drier the taste. Therefore, in the process of barbecue, you should brush some barbecue sauce on the food to keep the food moist and increase the taste, but be careful not to brush too much at a time, which will cause the food to be too salty.
6. For people who have a certain barbecue foundation, baking authentic diamond-shaped roast marks can definitely make the barbecue technology icing on the cake. In fact, it is not difficult to bake a diamond-shaped roast mark. First, the charcoal fire is required to be hot enough, and then the food is placed on the grill at a 30-degree oblique angle. When the food is fully heated, the food is turned to a 30-degree oblique angle in the opposite direction to form a diamond-shaped roast mark. Just burn the other side of the food with the same steps.
Business plan model barbecue (2) 1. Brief introduction of the company
The company is named xxx BBQ Co., Ltd., and the development of the company will be based on xx city, creating xx specialty snacks. The company will be established in my hometown xx, learn from the business model of Haidilao Hotpot, adopt scientific management methods, and strive to build the company into a first-class catering company combining theory with practice.
Second, the company philosophy
Learning from the management culture of Haidilao Company, the development concept of "experience delicious food, enjoy life, have health and * * * create excellence" and advocating the value orientation of "change your destiny with your hands and realize your dreams by diligence", the company has formed a "one heart and one mind, strive for xx first-class catering enterprise; Go up and down Qi Xin, and create the brand-creating atmosphere of xx No.1 Hot Pot Brand.
Third, industry analysis
Advantages: the barbecue industry has little investment, but the return is considerable. There are many kinds of barbecues that are attractive, and barbecue shops are very popular places for leisure and gathering among students. In xx paper mill, there are few places where barbecues develop their business with a formal facade. As far as market saturation is concerned, it has not reached market saturation, and there is a phenomenon that demand exceeds supply.
Disadvantages: First, you can't eat more barbecue itself, which also restricts the development of barbecue industry. Second, there are great health problems in barbecue shops.
Iv. horizontal competition
Because the distribution of barbecue shops in xx Paper Square is not concentrated and there are few stores, the competition is relatively flat and the industry threat is less.
V. Analysis of investment amount and facade
Initially, it is envisaged to invest 200,000 yuan in the first year. Due to the limited economic situation of individuals and parents, it is planned to implement the principle of shareholding and absorb funds. The facade is chosen near the gymnasium, which is far away from Zhongbai Storage Department. There is a large flow of people here no matter day or night. It is initially planned that100000 yuan will be used for facade rental and decoration, 50000 yuan will be used for food purchase and opening promotion, and another 50000 yuan will be used for employee salaries.
Six, staff recruitment and division of departments
1, the barbecue shop is divided into three departments, one is the logistics purchasing department, the other is the front desk service department, and the third is the backstage kitchen. It is preliminarily envisaged to recruit ten people, five of whom are in charge of the front desk, two are in charge of logistics, three are in charge of the kitchen, and xx is the boss.
2. Salary standard: logistics and front desk staff 1900 yuan/month, kitchen is 3,000 yuan/month.
3. Employee protection: set up employee reward and punishment measures to provide relevant protection for employees and stimulate their work enthusiasm.
Seven, opening promotion
A week before the opening of the trial camp, the use of various promotional means, mainly in the following ways:
Discount: 20% discount during the trial camp. This method is the most direct way to make customers get real benefits. It can make customers feel that they are really cheap and psychologically satisfied for the time being. The disadvantage is that there are more discounts, higher costs and less discounts, which can't be effective.
Second, the cash coupon: compared with the discount, the discount is smaller, which is actually the same discount, but it needs to be consumed twice. It is a kind of promotional means to contain the nature of induced consumption. During the trial camp, 20 will be given when the consumption is over 100, 50 will be given when it is over 200, and so on.
Third, membership discount: membership promotion is a long-term preferential means. At the beginning of the restaurant's opening, the number of customers is insufficient, and the speed of membership development can demand customers. During the trial camp, lower the membership entry threshold to attract customers. Hurry up, if the popularity has gathered in the future, and even the phenomenon of waiting in line will appear every day, the development of members will slow down or even stop.
Business plan model barbecue (3) 1. Conduct business research and consultation.
First of all, visit the local food market, consult with chefs with entrepreneurial experience and friends with certain social skills and real power, and maintain good relations with them.
2. Write a business plan
The contents of the business plan include industry analysis, horizontal competition, food introduction, business circle analysis, store size, investment amount analysis, manpower planning, monthly cost analysis, profit assessment, store opening plan, medium and long-term development goals, etc., and each item must also be analyzed in detail.
3. Venture capital raising
Due to the limited economic ability of individuals, friends, relatives or employees can be invited to participate in the shares (net profit is divided according to the amount of shares).
4. Learn business skills
Ask someone who has experience in catering management. It's best to go to similar barbecue shops for several months, do all the work in each link, learn management experience, be familiar with all management details and accumulate practical experience.
5. Store business circle evaluation
Location selection: We should choose factories, office buildings, busy commercial areas, schools and other places where working-class people or students are concentrated, or places with large floating population such as stations, docks and traffic arteries, so as to ensure sufficient tourists. If you can't find the ideal store for a while, you must be patient and keep looking. Don't give up halfway.
Business circle evaluation: including business circle attributes, store size, floor, surrounding facilities, nearby competitive stores and complementary stores, rent, difficulty in obtaining various legal licenses, whether there are large shopping malls and stations nearby, business hours, population (mobile and fixed), customers and proportion, consumption power and motivation, road width, development prospects (business circle changes) and other factors.
When evaluating the business circle, we should evaluate it at different time periods, such as during the day, at night, on normal working days and holidays, to observe the business circle situation in this place, so as to avoid misjudgment in business circle evaluation by only looking at the day but not the night, or only looking at working days and ignoring holidays. When evaluating the business circle, a business circle evaluation record table should be made, and the conditions for evaluating the storefront should be recorded in detail for reference in future evaluation.
6. Find a house and sign a contract with the landlord
Determine the store according to the evaluation of the store business circle. The next step is to sign a contract with the landlord. This action can't be too early, and it can only be carried out after the previous steps are completed. Because, once you sign a contract with the landlord, you have to start paying the rent, and there will be time pressure. Therefore, before signing a contract with the landlord, all the preparatory work and written data must be prepared first. When signing a contract with the landlord, the lease period should not be too short. If you only sign for one year, you may not be able to recover your investment until one year later. As a result, the store was taken back by the landlord. Therefore, the lease period of the store should be three to four years.
In addition, when signing a contract, you usually have to pay the landlord's deposit, which is usually about 30% of the rent. Therefore, when signing the contract, you must pay the landlord's store deposit and the first month's rent, but the store needs a decoration period when it is rented. It is best to negotiate with the landlord, and the decoration period can be deducted from the date when the rent starts to reduce the rent expenditure.
7. Apply for a business license
Before opening a shop, you must apply for the relevant license, otherwise you will be operating without a license and will be investigated by relevant departments. Applications for licenses are generally divided into two types: one is to apply for a company license, which is issued by the industrial and commercial bureau; The other is a small capital, which only needs to be registered for profit-making business and issued by the local county and city industry and commerce. Most stores only need to register for profit-making business because of their small capital. In addition, you have to go to the tax authorities to go through the relevant tax payment procedures and get a unified invoice. Unless you are allowed to exempt from using a unified invoice, you will have to do it.
In addition to the application for business license, if you want the signboard hung by your own store not to be abused by others, and if you want to use it for your own use, you must also apply to the Industrial and Commercial Bureau for service logo registration. The name of the signboard hung at the entrance of the store may have its own special design except the name text or pattern. This kind of non-commodity text and image is called the service seal. It is different from the company or business name you apply for, and their names may be different. Therefore, if you don't want your future gold-lettered signboard to be stolen, you must first apply for service badge registration.
8. Store decoration
The decoration of barbecue store is related to the management style of a store and the first impression of customers. Therefore, the choice of decoration manufacturers is very important, and the decoration manufacturers you are looking for must have the decoration experience of relevant stores. For example, to open a coffee shop, you must find a manufacturer with experience in coffee shop decoration, and to open a children's store, you must find a manufacturer with experience in children's culture, education and decoration. Because, if the decoration manufacturer does not have the decoration experience of the same type of storefront, the storefront decorated by that time may not fully meet the demand. At that time, if it is destroyed and redone, it will certainly cost money and time.
Therefore, before decorating, please ask the decorator to draw a picture, including plan, elevation, profile, materials, colors, sizes, etc., which should be clearly indicated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of store to observe on the spot and explain clearly how you want to decorate, so that the decorated storefront will be closer to your own ideas.
The decoration conception of barbecue shop;
A. French window facing the street.
B. Stick folk paper-cuts on glass French windows.
C. logs for indoor counters, square tables and chairs are in log color.
D. Hang local handicrafts with characteristics on the walls to highlight local folk customs.
E. the lighting is mainly soft light.
F. the decoration of the door head is characterized by simplicity. In short, the decoration should adopt simple style, bright color and local characteristics, giving customers a relaxed and pleasant feeling.
9. Recruit employees
A. Determine the number of departments in the barbecue shop and the number of people in each post.
B. determine employee salary standards and reward and punishment methods.
C. Recruiting employees should have employment cards, and employees from other places should have ID cards, temporary residence permits and health certificates.
D. Staff training.
10. Purchasing raw materials, appliances and equipment
Make a purchase list of shop equipment, equipment and raw materials. From large equipment such as air conditioners, computers, freezers, freezers, cash registers, to stereos, security guards, credit card readers, and even small things such as pens, notebooks, business cards and shop seals, as well as the first purchase of materials, all the details, large and small, are listed, indicating the name, quantity and unit price of each appliance, and calculating how much money is needed. The most important thing is to master the purchasing source of goods, and it is best to shop around to reduce costs.
1 1.
It's best to try out the products by yourself, master some secret techniques, and then try out the products with the chef to determine the cost and selling price of the products.
12. Opening promotion
A. trial operation first 1 week. For beginners, they are not familiar with all the management links; For employees, the cooperation between departments and employees must go through running-in. If you don't go through a trial operation, you will make a lot of publicity and promotion on the first day of opening. Of course, it is a good phenomenon that customers are crowded with people. However, because your technology is not skilled enough, suddenly facing the huge crowd, you will be in a hurry and have poor service, which will cause customers to complain and may not patronize next time.
B. official opening. In order to attract customers on the opening day, of course, some promotional activities should be held. The old-fashioned promotion activities are nothing more than putting flower baskets, arches, discounts on meals, giving gifts, lottery and so on at the door of the store.
Innovative promotional activities should be carried out, such as sending the money for the opening ceremony to welfare homes or helping poor students through the media, which means doing good deeds and promoting the image of the enterprise.
Self-help roast bar adopts the way of customer self-care, self-help and self-entertainment, which integrates eating, drinking, playing and entertainment, so that customers can eat happily and have a good time.
Diners themselves put kebabs on the specially designed oven patented by the state, and the kebabs will automatically roll and cook evenly with the rolling of the chain. After baking, you can put the kebabs on the top of the stove, which can keep warm and not burn the food. The authoritative food research institute has a unique secret formula and exclusive pickling seasoning to roast the world's fine food with unique taste and full personality. It makes people feel very comfortable.
Business plan model barbecue (4) 1. Business objectives
Xx barbecue culture, revitalize Zizhou traditional cuisine, challenge overseas characteristic barbecue food, lead the fashionable leisure life, develop the brand of "xx", and establish a certain large-scale outdoor barbecue club with fashion, leisure, entertainment and tourism by using the reasonable and effective management and investment model studied in the army.
Second, the market analysis
According to relevant statistics, in most areas of our country, more than 47% residents have regarded barbecue and mala Tang as a part of leisure after work, especially in summer, when more and more people go out for leisure at night, tasting barbecue snacks is an indispensable activity for people. No matter in urban and rural areas, bazaars, streets, parks, communities, night markets and snack stalls, barbecue and other snacks can be seen everywhere, which has become an indispensable part of many consumers' diets and created a huge consumer market. With the update of fashion, barbecue has become one of the more and more popular foods because of its natural and simple practices and original wild taste. It has become the consumption concept of modern urbanites to invite a few friends to sit around the table and invite them to draught beer, where they can roast, scald, eat, drink and chat.
Third, the implementation plan
1. Model of outdoor barbecue service industry
As the first choice for leisure, tourism and entertainment of many modern urbanites, outdoor barbecue was first advocated in Zizhong, and there were more than 40 stalls in various night markets in the whole city. The main reason is that barbecue has become one of the more and more popular foods because of its natural and simple practices and primitive wild taste. It has become the consumption concept of modern urbanites. With the rapid economic development, the urban population has increased dramatically, and the pace of people's work has accelerated. Once upon a time, people began to get tired of the bustling and busy city, in which the air is filled with irritability. They yearn for the endless Yuan Ye, longing for the return of nature, leaving a precious life and cherishing the footprints of life by the flowing brook, in the lush forest, under the starry night sky and in the breezy Shan Ye.
Xx Wild Barbecue Club, as the earliest way for human beings to process cooked food, integrates modern fashion, leisure, entertainment and tourism, which is just a good place for more and more urbanites to release pressure. Our club always insists on customer-centered, thoughtful service, customer satisfaction as the purpose, smiling face to welcome guests, sincere hospitality, actively developing members to advocate outdoor barbecue, tourism, leisure and entertainment, and finally achieving the promotion of our business philosophy by satisfying customers.
2. Positioning of the target market
Our main target customers are the urban population of 260,000 and the floating population of 25,000 every year. Holidays can be counted as 120 days throughout the year, with an average daily service of 40 people, 24 people on non-holidays and 30 people on average, with a total annual service of 1 10,000. The annual income is 40,000 -80,000 RMB based on the profit of 4-8 yuan RMB per person.
3. Market strategy
Characteristic processing, superior quality, diversified products, scientific management, standardized operation and first-class service.
(1) management strategy of xx outdoor barbecue club
Carry forward the spirit of outdoor exploration and advocate leisure and harmonious life. Xx BBQ Club is mainly based on friends, friends, companies, creative people and families, so that urbanites can feel the pleasure of baking food in the smoky mountains and green waters. The club provides the rental of barbecue ovens and barbecue supporting tools with high-quality service, plans and designs various barbecue routes and organizes various barbecue activities; Training barbers and providing barbers for large-scale activities free of charge; Sell charcoal and all kinds of barbecue food from the superior.
(2) the image strategy of 2)xx outdoor barbecue club
Fully display the image of the club in the business district and tourist attractions: characteristic, clean, hygienic, affordable and warm. Please ask a professional company to make an advertising plan for us, starting from the characteristics of the outdoor barbecue club, and strive for individuality.