It's true that the price of the Arctic Ocean, as a relatively grounded drink, has always been about 5 yuan, and the sudden price increase to 8 yuan is really unacceptable to consumers, but compared with those shops outside that specialize in selling milk tea, fruit tea and so on, the price of the Arctic Ocean is really too humanized, okay? A cup of milk tea or jasmine tea with a little fruit will cost more than 2 to 3 yuan. Isn't this more cheating? Why can young people accept this high-priced drink, but they can't accept the slight price increase of national brands?

In addition to the Arctic Ocean, there is another brand, which is also condemned by consumers because of the price increase, and that is, the dog ignores it. The Arctic Ocean, like Goubuli, is an old national brand with a history of several decades. However, with more and more brands of drinks nowadays, the market of the Arctic Ocean has been occupied almost, and the market share occupied is very small. Some supermarkets can't find him, but people still leave a place for it in their memory. Drinking the Arctic Ocean is equivalent to drinking a feeling.

However, some people say that the Arctic Ocean is just a beverage blended with essence and pigment, so its price should not be so expensive. In fact, if it is entangled in this way, there are many tea shops that only use vegetable fat powder and the so-called tea soup to brew the beverage. This kind of beverage is also expensive, so why can consumers accept it?

In fact, I think that no matter how the price of the Arctic Ocean rises, it is in a relatively low-priced class. Nowadays, the material is rising all the time. Even though the raw materials of the Arctic Ocean are very cheap, its cost is increasing with the passage of time, and it takes some investment to promote the brand of the Arctic Ocean. Therefore, a moderate price increase is actually to make the brand last longer. It is really unnecessary for consumers to spit on the brand of the Arctic Ocean because of such a small price increase.