I. Network Strategy One of the important tasks of network marketing is to establish and promote corporate brands on the Internet. Offline brands of well-known enterprises can be extended online, while general enterprises can quickly establish brand images through the Internet and enhance the overall image of enterprises. The construction of network brand is based on the construction of enterprise website, and through a series of promotion measures, it achieves the cognition and recognition of the enterprise by customers and the public. To a certain extent, the value of online brands is even higher than the direct benefits obtained through the network.
Second, the web page strategy SMEs can choose a more advantageous address to build their own websites. After the establishment, they should be maintained by special personnel and pay attention to publicity. This saves a lot of advertising expenses in traditional marketing, and the extensive use of search engines will enhance the search rate, which is better than the advertising effect for SMEs to some extent. As an important platform for enterprise brand marketing, website is not only a' window' for displaying enterprise products and services, but also a window for enterprises to get feedback and suggestions from users.
Third, product strategy Small and medium-sized enterprises must be clear about their products or service items if they want to use online marketing methods, and which products are selected by online consumers. As a target group, because the cost of online sales of products is much lower than that of other sales channels, small and medium-sized enterprises can obtain greater profits through online marketing if their products are properly selected.
Fourth, the price strategy price strategy is also one of the more complicated issues. The price strategy of network marketing is a direct dialogue between cost and price. Because of the openness of information, consumers can easily grasp the prices of competitors in the same industry. How to guide consumers to make purchase decisions is the key. Small and medium-sized enterprises should pay attention to their own production if they want to succeed in online marketing in price? The performance-price ratio of products and the characteristics of their own products compared with competitors in the same industry. In addition, due to the impact of competitors, the price strategy of online marketing should be adjusted in a timely manner. The marketing purposes of small and medium-sized enterprises are different, and the price can be set according to different time. For example, in the stage of self-brand promotion, consumers can be attracted at low prices, and on the basis of calculating costs, profits can be reduced to occupy the market. After the brand has accumulated to a certain stage, an automatic price adjustment system will be established to reduce costs, and timely adjustments will be made according to the supply and demand situation of the variable cost market and competitors' quotations.
V. Promotion strategy
Sixth, the channel strategy
The channel of network marketing should be based on the principle of making it convenient for consumers. In order to attract consumers' attention to our products in the network, we can combine our products with the related products of other small and medium-sized enterprises as the extension of our own products, and the simultaneous appearance of related products will attract consumers' attention. In order to promote consumers' purchase, we should publish promotional information, new product information and company dynamics on the website in time, and provide them for convenience of purchase.