What a tragedy to think about! But I really thank Alibaba for letting me get attached to doing business!
So how did I start making hairy crabs and earn money for a house?
This has to start from the beginning!
In 2009, I graduated from college, a very ordinary university, so it was not as easy as a good university to find a job, and I ran into a wall everywhere. In fact, the school assigned a job, but it was an internship in an electronics factory. I felt that this was not the life I wanted, so I resolutely resigned, because as everyone knows, there really was no future, no future!
So I picked up my old job again. Ali bought goods and set up stalls. The purchase price of Alibaba was really affordable, much cheaper than that of the local wholesale market. Therefore, I gradually earned some money, but it was all small-scale.
Later, my parents saw that I made money, but I didn't make much, so I came back to help my father.
I forgot to mention one thing. My family is a crab maker, which is the most famous one, Yangcheng Lake Hairy Crab. But I think I am a college student. Who will raise crabs? What I want is to work in a big company, drink coffee and watch the computer life. Therefore, I really don't want to do this business that is incompatible with my ideal.
After graduation, before I returned to my father's industry, I worked as a clerk, set up a stall, worked as a customer service for Taobao, and worked as a security guard for a month. It can be said that this kid who just left school has tasted the bitterness and bitterness of society.
After experiencing it, I realized that my parents' hairy crabs are actually very good, because at least there are some steps for me to climb, so I don't have to start from scratch.
I clearly remember that at this time of that year, hairy crabs will be listed in a few months. I came back to help my father manage the business. My father has been in this industry for a long time, which can be described as an old revolution, so I learned a lot from my father. In the first year, we sold millions of Yangcheng Lake hairy crabs, which made us all very happy. My father felt that his son came back to help him and his business became better. What about me?
I think all this is due to me, because business has become so prosperous since I came back. Of course, the pride and conceit of college students like me are vividly displayed.
Because hairy crabs are seasonal products, most of them buy gifts in August and September every year, so I am idle and show off my achievements everywhere.
My relatives and friends also think that I am a lucky star in my family, and I think that I can manage my business so well when I come back, and my future will definitely be bright.
Who knows, later, I was deeply unable to lift my head.
It's a long story, and the next year, I'm going to do it again.
Because the first year's achievements have made me exaggerated and made me feel great. Is this naive? Now think about it, it is more than childish!
I heard from my peers that there was a man who sold hairy crabs online last year, and he sold them well. It is said that he earned a lot, and he earned from ear to ear. I thought that he could do it, and I am sure he could do it, because my achievements last year made my self-confidence swell.
So I decided to use the internet to sell hairy crabs this year, but I didn't major in this field in college, but I only played games and chatted, so I went to ask them.
After careful inquiry, I know that they are doing Tmall, which is Taobao Mall, but it seems that the settlement fee is quite high. (sun) If everything is counted, it will cost more than 100,000 yuan and 200,000 yuan.
I don't have that much money. Although I made a little money last year, I spent it all. Maybe this is a common problem of many post-90s. Moonlight clan!
I am a young man!
So I began to persuade my parents to invest in Tmall. They didn't agree at first, because I was not familiar with this Tmall. I was also hot-headed and wanted to do something, so I made a promise that I would definitely make money. My parents took out 200,000 yuan and let me do it.
I got the money, but I didn't know it. I also found that Tmall needed a lot of qualifications and conditions before it could be opened. It took a lot of effort to open the Tmall store, and I found a friend who used to be a Taobao store to help me. In about half a month, our Tmall store was launched, but we both belong to half a jar of water. He knows a little, and I don't understand anything!
So, as a result, you thought of it, and the loss is over!
But just like gambling, I still want to turn over my books. I think I have no experience this time, so I listened to a merchant operated by Tmall. I gave them money to help me operate and I was responsible for the delivery. As a result, I can still imagine.
Lost more than 200 thousand!
When the one-year deadline came, I immediately closed the Tmall store and pulled back from the brink, so that I wouldn't lose more.
Since then, my situation has completely changed.
My parents blamed me and scolded me. I was also very depressed at that time. After losing so much money, I basically couldn't hold my head up, and I didn't dare to speak in front of my friends. My relatives would scold me with my parents when they came to my house!
This is completely different from my success that year.
At this time, I have no pride, nothing, only a cavity to * * * silk counterattack heart, because only I stand up from the new can not be scolded, not to be blamed!
This lesson made me understand a truth, blindly entering a strange field is all about paying tuition, unless someone with real ability can take you and help you, it can only be tuition, which is a bloody lesson!
Later, regardless of my parents' blame, I resolutely continued to do it, because I wanted to turn over and fight a turnaround. This year, I was really silent. I lost my previous pride and conceit, just doing things, doing things, and doing things again. I was bent on making up the lost hole, but it was hard to talk about it.
It is difficult to start a business, not to mention that it is still so difficult for me to start a business with my father's resources.
I have been developing customers all this year. Why? Because I know that only when new customers come in can I generate income, so I tried my best to find new customers.
Later, I thought, why not use old customers to help me find new customers?
Because my old customers have trusted me and bought hairy crabs in my house before, they know our quality and trust us very much, so I called all my old customers.
I invited them to dinner, asked them to introduce me to the bosses around me, and asked friends who started companies around them to come to me to buy hairy crabs for employees as Mid-Autumn Festival gifts!
However, after eating, everyone promised to introduce me, but after a period of time, I found that it was useless!
Later, I thought, eating, eating and drinking enough are all words on the wine table, which is useless. If there is no fundamental benefit, it is impossible for old customers to promote me and introduce me.
So I changed it later. I worked out a way. I called them next to each other. I said, Mr. Wang, are you still ordering hairy crabs from us this year?
He said: "Of course, we make a decision with you every year, because every Mid-Autumn Festival we send gifts to the company management!" "
I said, "Mr. Wang, if you introduce me to a new customer this year, I will give you a 50% discount!" "
He said it was impossible, right?
I mean it!
In this way, I called ten old customers, and only two old customers said that some friends need to customize holiday gifts for the company for several years. I will ask for you.
Happily, these two old customers have brought me a new customer, and the boss is surrounded by the boss. Because he trusts us and we give him a discount, of course, he will introduce me, because hairy crabs are not a small expense to their company every year. In a word, the expenses can be reduced by half.
How good, so this year, I used a very low price to win over old customers and received two other new customers. I think that in the future, new customers will become old customers, and they will be able to make money. Now it seems that this idea is very correct.
Then, because I didn't know how to promote it, I cast a wide net and went to other people's factories and companies to promote gift certificates for hairy crabs. Slowly, after one year, I also received several orders. Because hairy crabs didn't go on the market until August and September every year, when they went on the market, I sent out a large number of hairy crabs to customers, and my parents were surprised!
For the aquaculture industry, shoddy and short of weight are the biggest insider. Maybe it's not my method that impressed them, but my strict control of quality and quantity!
In fact, this year only filled the hole in last year, and I didn't earn much. However, I was confident. Later, there were more customers. Old customers introduced new customers, and new customers became old customers, and then introduced them to me. In this way, business was good, and my research that year was not in vain!
What impressed me deeply was an internet company and a mold manufacturer.
Because they gave me two big orders!
An Internet company approached me through a friend, saying that it wanted to add benefits to its employees, and placed an order of tens of thousands of dollars with me. If it is sold alone, the gift certificate is usually several hundred dollars, so there are already many tens of thousands of orders.
I asked the boss why he was so willing.
He said, very simply, employees are the group that makes money for you. If you are not good to this group, this group will abandon you. Who do you expect to help you make money? You are not omnipotent. It has become a habit to give gifts to employees in the Mid-Autumn Festival every year. It's just that you changed your Yangcheng Lake hairy crabs this year!
There is also a customer of a mold factory. He said that he gives benefits to employees every year. One employee gets hundreds of extra benefits every year, but he doesn't lose money. He said that his factory's salary in the industry is average, and there are no other benefits, that is, he gives some gifts to employees every year, and employees are very loyal to the factory. Although other factories pay more, employees don't feel the factory's concern for employees, so he spends some money to send gifts to employees every year. In this way, employees feel that the boss is good and willing to help!
For me, this year is my third year as a hairy crab, and I have made a lot of money. However, young people are ambitious after all, so I am going to do a big job in a few years, writing about these experiences, warning myself not to make mistakes in the past, and commemorating my changes in recent years!
Prepare to do better, Tmall is a thing of the past!
People always have to grow up. It doesn't matter if they lose money in business. What's important is to have the idea of standing up!
This article, I think, writes out my heart, and writes out the confusion and distress of last year.
My QQ number is 57498 1790! Hope to communicate with friends of A5!