Top News? Henan Business News trainee reporter Li Shou

Autumn tea fragrance, it is the best quality of the year when the Tieguanyin on the new!

In mid- to late October, in Zhengzhou, Zhonglu Tea City, Huimei Tea City, Wenbo Tea City, Zhongyuan Tea City and other tea markets, Henan Business News reporter saw some of the tea merchants store new Tieguanyin tea in the fall, the store also has employees in the new listing of Tieguanyin tea for the stalk, sorting and other subsequent processes. However, and the past peak period of Zhengzhou tea market, almost all businesses are sorting Tieguanyin tea compared to the pomp and circumstance, inevitably there are a few points of despondency.

Once, Iron Goddess of Mercy was known as the tea industry "Chanel", a catty of wild Iron Goddess of Mercy tea was sold to a high of 890,000 yuan, it is tens of thousands of enthusiasts.

Highlight of the moment, but the negative news one after another, pesticide residues, the news of substandard, so that many consumers are far away from it, coupled with other teas have taken advantage of the situation, Iron Goddess of Mercy's market share is far less than the year.

Many people's first contact with tea, it is from the beginning of the Tieguanyin with the fragrance of tea, after the peak, and now only by the sentiment of the world's questioning endless, and what makes the former king of tea to decline?

Some merchants reflect that Tieguanyin market share in Zhengzhou is less than one-tenth of the past

Tieguanyin, belonging to the green tea (oolong tea), is one of the top ten famous tea in China, is native to Anxi County, Quanzhou City, Fujian Province, "seven bubbles have a fragrance of the rest," reputation, after brewing the fragrance of a lot of people, the tea is very good, but it's not good. The fragrance after brewing is favored by many tea lovers.

Just walked into the tea city, Henan Business News reporter was attracted by a variety of tea flavor on the market in Zhengzhou. In Zhengzhou, the middle of the land tea city, Huimei tea city, Wenbo tea city, tea city in the Central Plains and other tea markets, Henan Business News reporter saw a businessmen to play the autumn tea on the new slogan.

Inquiries, Henan Business News reporter learned that Tieguanyin can be picked several times a year, in order to ensure the quality of tea, Anxi local generally only two times, respectively, spring and autumn tea, and the fall picking of Tieguanyin quality is the best, the amount is also the largest.

Zhengzhou Wenbo Tea City, Anxi, Fujian, his hometown, Wang Qingxia told the Henan Business Daily reporter that after October 1, Anxi Tieguanyin is on the market one after another, although this year, some areas of Fujian were affected by the epidemic, but for the sales of Tieguanyin has little impact.

Wenbo Tea City merchant Shangguan Chichqing, his hometown is also in Anxi, Fujian, he said, tea quality and season is closely related to the cold dew before and after ten days of tea quality is the best, after this period of time is relatively not so good.

It is also understood that at present, Zhengzhou City market price at 150 ~ 800 yuan in the middle and upper grades of Tieguanyin more favored by consumers, but sales are less than before.

Fujian Province, the founder of the Thanksgiving Tea Limited Liability Company Zhang Yuanxin told the Henan Business News reporter, today's Tieguanyin market share in Zhengzhou, compared with the peak in 2006 2012, accounted for even less than 10%.

Once red, occupying more than 70% share of the Zhengzhou tea market

Before 2012, Tieguanyin was red, the very best tea has become a collection of rare origin Tieguanyin has become synonymous with appreciation and preservation of value. Nanjing has appeared a box of wild Tieguanyin priced at 980,000 yuan, there are people scrambling to buy the event, so that people are impressed.

"No iron is not a store, no An not the city" is widely circulated in the community, said that no tea store does not sell Tieguanyin, no tea market can be less Anxi people's figure.

Anxi people brought Tieguanyin to all parts of the country. To the northeast, for example, the early 1990s, Tieguanyin in the local market share is still zero, but by 2006 or so, Tieguanyin on the northeast market share of 30% to 40%, at the same time, Tieguanyin in the country's expansion of the pace has not stopped, Anxi tea merchants to where, Tieguanyin was brought to where, and even Tieguanyin overseas also has a higher visibility.

Zhou Jiajun, a merchant in Zhonglu Tea City, told Henan Business Daily reporter, in his impression, at the beginning of this century, Zhengzhou City market Tieguanyin occupies a relatively high market share.

Huimei Tea City merchant Chen Fuzhang said that from the 1970s, Tieguanyin sales are relatively large, before 2015, Tieguanyin is still in a relatively brilliant period, in Zhengzhou tea market share of 70% to 80%, while Zhang Yuanxin that the heyday of the Zhengzhou City market share of Tieguanyin can even reach 85% to 90%.

Many people for the first time to understand the tea, love drinking tea is from a Tieguanyin tea, Tieguanyin became a lot of people's emotional support. Huimei Tea City merchants Niu Yuanyuan said he drank the first cup of tea from the beginning of Tieguanyin, and now also drink some good quality Tieguanyin.

Wang Qingbo, a tea merchant in Zhonglu Tea City, said that at the beginning, there were two varieties of tea on the market in Zhengzhou, Iron Goddess of Mercy and Xinyang Maojian, and other varieties of tea were rare.

Crazy profit-seekers, Tieguanyin was pulled down

Zhou Jiajun told Henan Daily reporter, after the peak, the share of Tieguanyin on the market in Zhengzhou City is gradually declining. He believes that people's excitement over, coupled with the change in taste, multiple factors caused by the decline in sales of Tieguanyin.

In fact, the decline in market share of Tieguanyin is far from simple.

Years ago, with the increasing popularity of Tieguanyin, consumer recognition is also higher and higher, the market for Tieguanyin demand continues to increase, many businessmen have to seize this "business opportunity", and they as long as the "Tieguanyin" banner. "banner will not worry about sales. Planting other varieties of tea tea farmers see the profit is not as good as Tieguanyin, but also change varieties, planting Tieguanyin, and even Anxi outside of the local production of tea is also played on the "Anxi Tieguanyin" labeling, which caused the phenomenon of uneven quality of tea appeared.

Pesticide residues, rare earths and other negative reports are to Tieguanyin to a fatal blow. Coupled with the rise of black tea, black tea, white tea and other types of tea to Tieguanyin on behalf of the oolong tea market share is shrinking.

Talking about the change in sales of Tieguanyin, the Central Tea City merchant Han Xiaotian told the Henan Business Daily reporter, Tieguanyin tea sales later did fall sharply, and his goods into the reduction.

Fujian tea merchant Zhang Meiyan said that in the past, the store only sells Tieguanyin, now Tieguanyin sales only accounted for a quarter of its annual tea sales, in order to cope with market changes, a variety of categories of tea at the same time has become a number of merchants of the **** the same choice.

Huimei Tea City, another merchant Liu Xiyao in 2014 2016 or so is directly cut to Tieguanyin as the first fall tea, the store to sell Pu'er, white tea, green tea-based.

What's more, some merchants confessed that now the low profits of Tieguanyin tea, we are not willing to push it, other tea can be put to save, push other teas more money.

After the heat, Iron Goddess of Mercy gradually return to rationality

As a former tea industry "bearer", other tea in front of Iron Goddess of Mercy is not worth mentioning, and now Iron Goddess of Mercy's decline, so that people are saddened.

Interview, Henan Business News reporter learned that China's top ten tea can be picked in the fall, but the amount is very small, and the vast majority of tea picked in the fall quality is not good, so the tea farmers generally do not choose to pick in this period, and Tieguanyin is an exception to the fall picking Tieguanyin is not only a better quality, and even the mention of the fall of the tea we can think of is only Tieguanyin.

Wang Qingbo said, many people are simply heard rumors about Tieguanyin, and did not have a deep understanding of Tieguanyin. The tea made with traditional craftsmanship and dedication exudes a natural fragrance with a hint of orchid.

Sentiment outside, how to achieve better development of Tieguanyin, become a problem that has to be faced.

In recent years, with the accelerated pace of Anxi's local branding strategy, the increased emphasis on intellectual property rights, the increasing importance of the original ecological and health, as well as new products, characteristics of the tea diversification continues to explore, Anxi Tieguanyin also ushered in a better momentum of development.

Shangguan Chichiquing told Henan Business Daily reporter that today Tieguanyin still has its fixed consumer groups, although the share of the gap compared to the previous, but the proportion of its market in Zhengzhou City in the past two years is slowly rising. Anxi to the development of Tieguanyin, to promote the overall development of other tea, has formed a tea planting, processing, selling, new research and development of the whole industry chain.

Editor: Zhang Heng Lv Ruitian