Crab coupon a net income of 100 yuan

Crab coupon a net income of 100 yuan, the first crab coupon was invented in 2002, the crab coupon has become a consumer set of "hard-hit", the use of crab coupons, businessmen do not have to feed the crabs can earn a lot of money, which is once again a business of money. Crab coupon a net profit of 100 yuan.

Crab coupons a net profit of 100 yuan1

The end of September is the best time to taste the hairy crabs, the circle of friends, the e-commerce platform on a variety of pre-sale of hairy crab gift certificates have long been supply and sales.

Because of the convenience of carrying or gift-giving, crabs are eaten with the exchange, crab coupons are highly favored by consumers. But in recent years, with the proliferation of crab coupons, the exchange of difficult, crab coupon empty turn of the situation occurs from time to time.

Crab coupons idle

According to media reports, the business printing face value of 500 yuan of crab coupons to 400 yuan price to sell to the marketing staff, marketing staff to 500 yuan price to sell to the outside world, but the price of 250 yuan to the recycling, and then 300 yuan price to sell to crab coupon merchants. A crab did not, a crab coupon, crab coupon merchants steady 100 yuan, marketing personnel can also earn 50 yuan.

"To do crab, first issued coupons", many crab business has become a "zero-cost" business. Crab enterprises sell crab coupons first, dealers get crab coupons on credit first, and then dealers pay for the crab after receiving payment from customers. At the same time, the crab enterprises can not grasp the real sales data of the crab coupons, as well as the consumers get the crab coupons may not be exchanged, the crab coupons over the issue has also become a common phenomenon.

In addition, because there is no market guide price nor industry guide price for crab coupons, the demand for superimposed gift-giving makes the sales model of high face value and low discount an industry practice.

Crab coupons are problematic

Analysts say that by using crab coupons, merchants can make a lot of money without raising crabs, thus no longer paying attention to the product itself, and the ultimate bill can only be paid by ordinary consumers.

In the black cat complaint platform, as of September 21, *** there are 3,718 have about crab-related information. CSI monarchs want to see the three major problems of consumer complaints.

Source: Black Cat Complaints Platform

Complaint 1: Unable to pick up the goods

A consumer reflected that the purchase of a crab company issued a card coupon, the results of the card coupon prompted the "This commodity is temporarily not in the redemption period, please make an appointment to pick up the goods in the redemption period. " And the pickup phone has been unanswered.

Complaints 2: with the crab coupon information does not match

Some consumers say, the crab coupon labeled male crab 5 two, female crab 4 two. The result is 7 dead crabs and less than 3 male crabs and less than 2 female crabs. The store delayed the delivery of the goods until the holiday, which made it too late to buy the goods again.

Complaints three: merchants run away

Also consumers in the cast platform that they bought on September 18, 2020 crab card, that year, said about the full, valid for three years, this year again about the ` time, this store is no longer, artificial customer service also no response.

"Some small brand crab coupon merchants may do hairy crab business this year, next year, change the line, this consumer trap is really a headache." A general manager of an aquatic wholesale market in Hangzhou said.

Regulators and associations to make a concerted effort

Crab coupons have become a consumer trap "disaster area", in recent years, the market supervision departments around the world and the Suzhou Yangcheng Lake hairy crab industry association are also trying to find ways to solve this problem.

For example, this year, Suzhou City Market Supervision Bureau on the organization and advocate as a member of the brand merchants, since the date of sale within 30 days, not activated to pick up the one-time payment of crab cards, crab coupons, to provide a commitment to the return of the service without reason. This is the first time the domestic hairy crab industry will be a one-time payment crab coupon (card) into the no reason to return, has a strong demonstration of leading role.

CCA also issued an article before the Mid-Autumn Festival, saying that many consumers reflected in the purchase of crab coupons, or face "a coupon in hand, the crab is difficult to find" the imbalance between supply and demand, or received a serious shrinkage of crabs, short of catty. Therefore, it is recommended that consumers should try to choose a regular offline entity or a reputable e-commerce company to buy hairy crabs.

Rising market size

According to data from the China Fisheries Statistical Yearbook, China's crab (seawater farming) production in 2019 was 293,600 tons. In terms of green crabs, China's green crab (seawater farming) production was 160,600 tons in 2019. The China Business Industry Research Institute predicts that in 2021, China's crab (seawater farming) production will reach 311,600 tons, and green crab production will reach 171,200 tons.

According to the China Business Industry Research Institute data show that in 2020, China's hairy crab market size is close to 150 billion yuan, of which the total sales of "Yangcheng Lake hairy crabs" has exceeded 70 billion yuan, accounting for 46.7%.

Jiangsu Lingjiatang market information center analysis, from the current listing situation, this year's crab sales affected by the epidemic, the starting time of the market lagged slightly, the overall supply is sufficient. Before and after the National Day, large-size crabs, especially high-quality crab demand and prices will rise.

Crab coupon a net 100 yuan 2

Talking about the Mid-Autumn Festival food you first thought of may be the moon cake, but in fact some places have Mid-Autumn Festival crab custom. White tender fresh crab meat, grease overflowing crab yolk ...... Speaking of eating crab, Yangcheng Lake hairy crabs are certainly the first choice for mid-autumn gift.

However, in recent years, have you ever received a small card called a crab coupon?

We all know that Yangcheng Lake hairy crabs are famous because the lake water is clean, and the crabs raised are clean and sweet, but due to the single origin, the production has not been high, resulting in a situation of oversupply.

Consumers have a need to buy, businesses also want to sell more money, how to do?

So, the first crab coupon was invented in 2002.

The so-called crab coupons, which require consumers to buy in advance, wait until the crab fishing market and then pick up the goods to complete the transaction, which is actually the formation of futures.

For consumers, this is a voucher, but for businessmen, this is another money-making business.

For example, the crab merchant, Mr. Zhang, printed a crab coupon with a face value of $500, and then sold it at a discounted price of $400 to the consumer, Rick, who thought it was a good coupon and gave it to his grandson, Morty, as a gift for Mid-Autumn Festival, but Morty didn't really like crabs, so he resold it to the recycler, Beth, for half of its price ($200), and then sold it to the recycler, Beth, for $300. 300 yuan to buy back the crab coupon from Beth.

Did you notice? The merchant, Mr. Zhang, didn't even have to sell the crabs to make an easy $100 from each voucher.

Why is this happening?

Because the merchant securitized the crab as a commodity in the form of a crab voucher, using this security instead of the crab to complete the flow of emotional value and sales.

If we think algebraically and replace this crab voucher with mooncakes, tea, cakes, or even gold, you will find that the flow process still holds.

So why is everyone willing to pay for it?

Take crabs for example, if you send live crabs, first of all, not good transportation, send over in case you open a look at the crabs are dead, money spent in vain, face is gone. Secondly, the crab send more than can not eat, send less obvious petty. And send crab coupon does not exist such a problem, as long as you want to eat at any time you can go to the crab store to cash, the main thing is, do not care about the crab is good or bad, the value of the gift has been a clear amount of money to send out the face, which also caters to the needs of the gift-giving people. In case the other party does not like to send out can also be sold for money.

This may also be Yangcheng Lake hairy crabs on so many, a variety of crab coupons flying all over the main reason. After all, really take the crab coupon for crab eat too few people.

So a coupon in the flow of the process seems to have no loss, everyone is happy, but behind it is speculation caused by the price of speculation, and this is to pay the bill is those who really want to spend money to buy crabs to eat.