Second, methods and strategies:
(1) Overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refining, creative strategy formulation, overall operation step planning, investment and expectation setting.
(2) Marketing website: website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development.
(3) Communication content planning: brand image copy planning, product sales concept planning, product sales copy planning, investment promotion copy planning, product word-of-mouth copy planning, news information content planning, and various advertising copy planning.
(4) Integrated communication and promotion: SEO ranking optimization, blog marketing, Weibo marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing and public relations activities.
(V) Data monitoring operation: website ranking monitoring, dissemination data analysis, website visit statistics analysis, visiting crowd analysis, consultation statistics analysis, webpage browsing depth statistics analysis, and popular keyword visit statistics analysis.