Since the take-out went online, the contradiction between merchants and riders has been escalating: the rider was fined for slow delivery and short delivery time, but the merchant sent the order before the delivery system, and the inner grievance of slow delivery was also called injustice.

Can this new regulation ease the contradiction between merchants and riders?

And what impact will the content of the new regulations have on catering bosses?

The take-away platform released the new regulations of "reporting meals";

Early reporting and late reporting will be punished.

The merchant's "meal time" is an important information in take-away delivery, and it is also the fuse that most easily causes conflicts between merchants and riders.

Whether the merchant really reports the meal delivery time directly affects the "rider's delivery efficiency" and "customer's dining experience".

From last year 1 1 month, Meituan began to try out the new "order allocation" algorithm rules, iterated over the slow delivery of meals by merchants, unable to contact users and various situations, and started "after-meal scheduling" and other functions.

From March 1 day, the new rules of the Meituan takeaway platform for merchants' "meal reporting" came into effect.

1, failure to report or false report will be punished.

If the reporting rate of the merchant's meal is low, or it is not true to report the meal.

The platform will be controlled accordingly, and the rules are as follows:

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The publicity period of the "Meal Reporting" rule is from February 22nd to February 28th, and it came into effect on March 1.

So what is unreported or untrue?

There are two kinds of untrue errors reported by merchants, one is early reporting and the other is late reporting.

Report in advance-report immediately after receiving the order, error!

Delayed reporting-report the bills together, wait for the rider to come after the meal, wrong!

In both cases, the "false report" will be judged as "untrue meal report", and the platform will deal with it according to the regulations after the merchants accumulate a certain number of times.

2. Reward merchants with higher "real reporting rate of meals" to show the status of meals of merchants in real time.

In addition to relevant penalties, there are also incentives for businesses with high "real reporting rate of meals".

The platform will show the customers the meal status of the merchants in real time (as shown below).

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Such a state of meal delivery can help customers grasp the "meal preparation progress" of the merchants, reduce customers' meal consultation with the merchants, and avoid disturbing the merchants' meal preparation.

In case of related evaluation or complaint disputes, the merchant can also handle disputes or appeal according to the "tracking information" of the order.

3. The reporting rate of meals accounts for 10% of the store score.

Whether it is punishment or reward, it will directly affect the store score of the store on the takeaway platform.

Store score is an index system to measure the operating ability of take-away merchants, and the reporting index of meal completion will be added to the store score system, occupying the weight of 10% in merchant stores.

Calculation method of reporting score for meals:

Meal reporting score = true reporting rate coefficient x reporting rate X 100X weight 10%.

4, nearly 7 days as a cycle, cumulative calculation.

The new regulations point out that the calculation method of the reporting rate is to report the number of orders completed in the last 7 days/the total number of orders received in the last 7 days.

The real reporting rate is, the order quantity of meals reported in the last seven days/the order quantity of meals reported in the last seven days.

Therefore, nearly 7 days is a cycle and accumulated.

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New rules for eating on the takeaway platform,

Can you become a "peacemaker" for riders and merchants?

In 20 19, the online take-out market in China was 577.93 billion yuan, up 36.0% year-on-year.

Affected by the epidemic, the "home economy" is heating up rapidly. In 2020, the online take-away market in China is expected to grow by 15.0% to 664.62 billion yuan.

Behind the expansion of the take-away market, there are also many thorny problems, such as the intensification of contradictions between merchants and riders, and frequent conflicts caused by food delivery.

The release of the new rules for reporting meals on the Meituan takeaway platform is also an attempt to ease the relationship between the two.

1, there are frequent conflicts between merchants and riders, and the introduction of new regulations will ease the conflicts between the two sides.

"The takeaway brother was beaten and paid 4000 yuan because of the slow meal."

"The takeaway brother had a dispute with the clerk, and the fight finally became a group fight."

"There is a contradiction between the rider and the merchant. Put toothpicks in the milk tea."

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In the past two years, such news events have been frequently reported by the media. Because the meal is slow, there is a small battle between the store and the rider, and the big one is a criminal case.

Moreover, for merchants, there have also been cases in which riders maliciously detained dishes, and customers mistakenly thought that the meal was slow, which affected the dining experience and gave the store a bad review.

Nowadays, the "meal reporting" rule of take-away platform is introduced, mainly to solve the already sharp contradiction between riders and merchants.

After the meal is reported, the platform will send the order to the rider nearby, so that the rider can pick up the meal immediately after arriving at the store without delaying the rider's time.

After the optimization, some businesses with high reporting rate can also have real-time dynamic display of meal preparation, and a new basis for poor evaluation and misjudgment can make customers feel better.

2. Help to improve the efficiency of take-out, and the process of selling meals outside is more standardized and standardized.

Takeaway has been growing wildly since it appeared.

In the case that the rules of the takeaway platform are not perfect, let the rider become a person trapped in the system and damage the interests of the store.

The catering boss once mentioned in his comments that in the past, when the store was busiest, he had to reply to the riders one by one. A bunch of riders were blocked at the outlet of the store, and the clerk had to reply to the riders' meal speed and situation all the time, which both delayed work efficiency.

Nowadays, the iterative update of the rules makes the whole takeaway process more standardized and standardized.

For example, in the past, the time of selling meals outside and the time of sending orders by riders were chaotic, which led to a series of vicious consequences. Now, selling meals outside is reported, and orders are sent after reporting. There are rules to follow in the process of selling meals outside, and there are clear standards for rewards and punishments, which will improve the efficiency of the whole takeaway industry.

The improvement of take-away efficiency can also make customers have a good dining experience, which will feed back into the evaluation of the store, and the efficiency of the store at the take-away end will also be improved and enhanced.

Summary of professional catering network:

Perhaps, with the appearance of the new rules of the take-away platform, many catering bosses will feel very troublesome and complain.

But for the whole take-away industry, the new rule is to make the process more standardized and refined.

When you are unable to change the rules, please adapt to it. Those who take the lead in adapting to the rules may get different results.

What do you think of the new rules of "reporting meals" of Meituan? Welcome to share messages in the comment area.