Under the investment conditions:
1, Starbucks will choose stores according to local characteristics, which are mainly divided into three types: the company will find them by itself, the intermediary will introduce them, and there are some large-scale real estates. At the same time, Starbucks will be introduced on its own initiative to create an environment and upgrade its level.
2. To invest in Starbucks, you must have a certain amount of start-up capital and working capital, with a capital of not less than 5 million; The store must be directly operated or managed, and must personally participate in the operation and management, and cooperate with the company to feed back market information in time; Investors must be able to faithfully maintain the image of Starbucks brand and have the willingness to operate for a long time.
Extended data:
The chain expansion of Starbucks benefits from the fact that Starbucks has injected values into its own brand and turned corporate culture into content and form that consumers can feel.
Starbucks brand expansion has always adhered to the direct route: direct management and unified leadership by Starbucks headquarters, with the aim of controlling quality standards. In this way, every store is managed and trained by the headquarters to ensure that every overseas store is 100% American Starbucks.
Although the initial investment is large, the professional quality of the staff is high, which facilitates the promotion of coffee education, establishes the most professional image in the industry, and the expansion of Starbucks brand is more firm and powerful.
Baidu encyclopedia-Starbucks