Shenzhen Bay car show has ended, during this period, everyone *** with help *** with the completion of their respective work. Ensure the smooth progress of the two-day car show. The following is my summary of the car show.
The work of this auto show is divided into two parts, one is the exhibition work, the other is the auto show site implementation.
In this exhibition work, my work task is to set up the license plate. Since the license plate can only arrive at night, so I rushed to the scene early in the morning feeling a little redundant, but just when I think there is nothing to do, the work has actually come. Borrowing iron horses, painting exhibition spaces, patching, and doing a lot of work, it was already dark by the time I was done with all of this, and that's when I started my work on the sign. In this day, we divide the work, but also achieved good results, the efficiency of the enhancement, let us feel immense ease, I hope that in the future we continue to carry forward, division of labor and cooperation hard work.
In the carry out two days, my work is a free shuttle bus Houhai station, in these two days, to watch our car show of the public endless, each car is done full, in the peak moment of passenger flow, the pick-up point that lined up a long queue, almost more than 40 people in the public patiently waiting for the arrival of the shuttle bus, when we see a pregnant old people and hold a child after the passengers, but also take the initiative to let them go first, and I feel that as a staff member, I feel that it is not a good idea. As a staff member, I was very pleased. I heard that the waiting point of Shenda is not a lot of people, so I suggest that the next time in the back of the sea point had to add a shuttle bus, so that not only the convenience of the public faster to the scene of our car show to buy a car, but also to the driver to reduce the pressure of certain masters, at least can spare a lunch time to eat.
In this car show, let me feel the importance of unity and cooperation, through the transportation of the public's praise of our car show, but also make me feel that our work is valuable, service to the public, so that the public satisfaction, is our motivation.
As I did not participate in the work on the scene in these two days, I do not know much about the situation on the scene.
The above is my personal summary, I hope that there is enough to do the place you can put forward the leadership, so that I can make progress in the continuous improvement, to enhance their own, better to complete the work of the next car show. I hope you will let me make progress in continuous improvement and upgrade yourself to complete the work of the next car show.
Summary of the car show activities (two)
Theme of the event: Yang Sanguo culture show JAC style
Activity organizer: Hanzhong Minsheng Advertising Co.
Place of the event: Sanguo Plaza, Mianxian County, Hanzhong
Time of the event: xx month 17-18, 20xx
A. Preparation for the event
To expand the influence of the brand of the JAC car, the company has been working on the following projects In order to expand the brand influence of JAC, all the staff of the sales department of our company actively participated in the car show activity of Yang Sanguo culture and JAC style, and organized the arrangement of vehicles needed for the activity one week before the activity, in order to fully reflect the good service concept of JAC to promote the local culture and show the style of JAC. And pre-prepared for the day of the event, the exquisite gifts, on-site test drive gift activities.
Second, the activity scenario and a brief overview
The activity to "promote the culture of the Three Kingdoms show JAC style" as the theme. The weather was not very good during the event, but the atmosphere was warm. The enthusiastic and serious explanation and promotion by the sales consultants attracted many customers to inquire. In order to let more people know the comfort and safety of JAC cars, we also invited customers to test drive on site; deepening people's understanding of the JAC brand. During the event, we distributed promotional materials to let passers-by and pedestrians know more about the excellent quality of JAC's own brand.
Third, the activities of the site statistics
1, activities *** collection of intentional customers:
2, during the activity *** distribution of information copies:
Fourth, the activities of the summary
All aspects of the work of the preparation of earlier, the details of the car show period in place, to ensure that there are no major problems during the car show. Our sales staff received every customer patiently and carefully, introduced our models professionally, and let customers recognize and understand the JAC brand and its advantages. During the activity period, we collected 150 intended customers under the ****same efforts of sales staff and publicity personnel.
V. Shortcomings
1, due to the activity of young people more, the car appearance, color concern is relatively high, and the color of our vehicles is not comprehensive enough to lead to the loss of some of the intended customers;
2, the sales consultant's experience of the scene and the lack of adaptability.
VI. Improvement measures
More participation in similar activities to improve the ability to adapt to the scene, usually pay more attention to the weekly staff training, in the choice of models and colors on the exhibition of more efforts.
Car show activity summary (3)
Yantai International Automobile Exhibition and Trade Fair, in the urban areas of the two levels of government's great concern, support, in the Chinese Society of Automotive Engineering's great assistance, through the urban areas of the two levels of leadership and the organizing committee of the car show of the whole staff of the **** with the efforts, in September 17-22 in the Yantai Automobile Trade Plaza was successfully held. The xx session of the car show in terms of scale, grade, supporting services, etc. exceeded the previous two car show, during the exhibition, *** reception of the audience 82,200 people, the sale of 767 vehicles (of which 138 on-site pickup, warehouse pickup of 259 cars, agreement to purchase 370 cars), sales of 166 million yuan. To this year's once sluggish car market injected vitality. Not only achieved good social benefits, expanding the Yantai International Auto Show, Yantai Automobile Exchange Square and Yantai city's popularity, but also achieved direct economic benefits of the exhibition, at the same time, also led to the consumption of related service industries in the urban area, by the national, provincial, municipal and district leaders of the praise.
First, the government led, the leadership attaches importance to playing an organizational advantage is the guarantee of the success of the car show
The city party committee, the government set up a leading group of the preparatory work for the meeting, Comrade Wei Xiu-tian, Secretary of the District Party Committee, personally took command, regular scheduling of the show's preparations, and timely arrangements and solutions to difficulties and problems encountered in the preparatory work for the meeting, fully guaranteeing that the meeting's preparations for the meeting of the various aspects of the work to be able to All aspects of the preparatory work for the conference are fully guaranteed to advance in an orderly and solid manner. Shihuiyao street party committee, the office set up a car show working group, party committee secretary Tao Qiang comrade himself as head of the group, under the investment exhibition, publicity, logistics three groups. The groups coordinated up and down, divided the mouth, scrambling for time, hard work, good play the spirit of teamwork, showing a strong cohesion and combat effectiveness. During the preparation of the meeting, the leaders of the Chinese Society of Automotive Engineering also visited Yantai several times to guide the preparation and exhibition work, which provided a technical guarantee for the success of the exhibition.
In the car show tickets to the market encountered difficulties, the district party committee, the district government timely ideas, think of ways to coordinate the relevant departments to help sell tickets, so that the car show ticket sales work successfully completed.
Second, a wide range of publicity, active investment, enthusiastic service is the basis for the success of the car show
This year's car show advertising and promotion of a wide range of large, participating units increased. From the beginning of the year, has invested more than 30 million yuan in more than 10 media inside and outside the city to do advertising. From mid-August, the news publicity work has also been launched, the media have reported on the meeting of the investment and exhibition. Exhibition investment group participated in Beijing, Tianjin, Shenyang and other places of the car show, learning from foreign experience, while distributing promotional materials, face-to-face investment. Merchants group also went to Beijing Asian Games Village, Tianjin Free Trade Zone, Dalian Free Trade Zone, Jinan and other places for investment promotion. This year's car show **** there are six major attractions, namely, nearly a hundred imported cars and almost include domestic tens of thousands to hundreds of thousands of prices for a variety of vehicles and related products gathered at the show, hundreds of car models and cars together, so that the audience can enjoy the perfect combination of people, cars, culture and beautiful style, China's car model collection of Mr. Cai Kwai's first thousand domestic and foreign car model exhibition and sale of car models, Mr. BOB's car paintings in Sweden, so that the audience Enjoy the magic charm of exotic culture, the first time to hold the Shanghai Huapu Cup car painting contest, for car lovers to add endless fun, 100,000 yuan tickets on-site scraping, greatly attracted the audience to participate in the enthusiasm.
Extensive publicity and the credibility of the two successfully held auto shows have attracted a large number of automobile manufacturers and dealers have exhibitors. This year's auto show exhibitors more than 160 units, more than 100 exhibiting brands, more than 700 exhibiting vehicles.
Third, the pursuit of class, people-oriented, to create a brand of Yantai Auto Show is the key to the success of the car show
The pursuit of class, pay attention to the effectiveness of creating a brand of Yantai Auto Show, expanding the visibility of the Yantai Automobile Trade Plaza is the purpose of the car show we do. This year's show has a high grade of vehicles, all the domestic medium and high-level sedans, as well as the Dongfeng 307, Nissan Teana and other yet to be listed sedan all exhibitors. Imported cars have Lincoln, BMW and other 24 brands. Imported cars, sports cars have become a bright landscape, attracting the majority of visitors. This year's auto show is the first introduction of imported sports cars, *** Mazda, Toyota, Nissan, Hyundai, four brands, six cars. The organizing committee by indoor and outdoor divided into a number of exhibition stalls, and all exhibitors signed a contract with the exhibition, the organizing committee with the inspection and acceptance of the results of the actual stall charges booth fees, greatly improving the exhibitors' exhibition enthusiasm. The layout of the exhibition halls was novel and fashionable, and all the indoor exhibition halls were paved with booths and rotating booths, equipped with lighting and sound, and high-grade cars were equipped with models. Some exhibitors have even designed natural landscapes such as mountains and beaches, which make visitors feel immersed and forgetful.
Fourth, rich car culture, realize "people, cars, culture" organic combination, is the success of the auto show magic weapon
In order to enrich the automobile culture, broaden the public's horizons, the current auto show set up an automobile culture showroom, specially invited the first collection of China's car models -- Mr. Cai Kwai of Guangdong to participate in the exhibition. -Guangdong Mr. Cai Kwai to come to the exhibition, Mr. Cai's thousands of car models, y attracted visitors, but also let visitors see the world activities to sum up the history of the development of the world's automobile for a hundred years. During the exhibition, a number of car model dealers from Beijing, Guangzhou and Yantai, sales of car models more than 100,000 yuan, individual collection of enthusiasts spent nearly 10,000 yuan, showing the Yantai car-loving family of great enthusiasm for car culture. During the exhibition, there were 20 cars to participate in the "Shanghai Huapu" Cup car painting contest, the Swedish painter Mr. BOB car painting exhibition, as well as daily cultural performances, Jiaodong Online website online prize quiz and other activities, to the general audience added a sumptuous automotive cultural feast.