May 10, a few days ago, it was officially notified that the peroxide value (in terms of fat) of three squirrels 1 batch of open pine products exceeded the standard. In this regard, the three squirrels Taobao flagship store 10 responded to the Zhongxin Jingwei client that the peroxide value of open pine was unqualified, and the Sichuan Provincial Market Supervision Bureau issued a notice on March 23rd, 20021year, which caused the open pine peroxide value of the batch of 160g open pine 2020-05-23 to exceed the standard because the dealer did not label it according to the product package during transportation. ?

Why do three squirrels have frequent accidents?

I think it's mainly because the three squirrels started to sell their products at a low price when they fought a price war, because the three squirrels sold at a low price would have a problem, that is, squeezing suppliers. What about the supplier? Suppliers also need to make money, which finally forced suppliers to cut corners, which led to frequent food safety problems of the three squirrels in recent years, and the quality of this brand will come down.

How did three squirrels succeed?

Three squirrels can achieve this achievement, which is inseparable from its core business model. First of all, its brand is IP-based, and a good brand name can save a lot of marketing expenses. The name of three squirrels is very interesting, so it is easy for customers to remember that people think of nuts when they think of squirrels, so the name of three squirrels fits its products very well. In addition, the platform of supply chain is to establish an evaluation system in the center of the cloud. Its 277 supply chains are managed by the Internet. Through this system, data can be monitored in real time. For example, consumers can know where the raw materials of products are produced and the quality inspection report of raw materials by scanning the code.

How did the three squirrels lose?

The rise of three squirrels quickly became one of the hottest brands on a treasure platform when a treasure was in full swing, and it was under this great opportunity that they quickly became the first brand of national snacks, which also buried a very big hidden danger for him. What is this hidden danger? Then I think there are the following points: 1 All brands of a certain treasure are highly dependent on the e-commerce traffic of Ali system, because unexpected traffic brings the second problem that they have no time to build their own channels, and the third problem that they have no time to build their own channels, that is, the marketing channels are single. You can see in the financial reports of the three squirrels that 97% of their sales come from third-party platforms and 3% from their own offline channels.