Fast food is a limited service catering format with light service and short consumption time, which provides fast and consistent food and services, and usually has a customized platform specially designed for fast and efficient ordering, cooking and dining.
Since 20 16, the scale of China's fast food market has maintained a steady growth momentum. In 20 19, the market scale exceeded one trillion for the first time. In 2020, affected by the COVID-19 epidemic, the scale of the fast food market declined, and by 20021year, with the gradual control of the domestic epidemic, the scale of the national fast food market rebounded, once again exceeding one trillion, increasing to 1097 1 100 million yuan, with a year-on-year increase of 17.54%, accounting for.
Chinese fast food accounts for 70%
China has a vast territory and a large population, and there are certain differences in climate change, geographical environment, living rules, eating habits and living consumption levels. People have different needs for food, and the catering market is increasingly favored by consumers.
With the development of social economy and the improvement of people's living standards, people's consumption concepts are constantly changing. The proportion of eating out is getting higher and higher, and food consumption tends to be more rational. Generally speaking, China's fast food market can be roughly divided into two categories: Chinese fast food and western fast food.
Specific to the composition of the fast food industry, according to the statistical data of Jost Sullivan, Chinese fast food industry is still dominant in China at present, and the proportion of Chinese fast food market has remained at around 70% since 20 16 years; Western-style fast food market accounts for about 25%. By 20021year, the market share of Chinese fast food in China is 70.04%, which is still far ahead of western fast food.
The size of market segments has rebounded.
Specifically, Chinese fast food is becoming more and more mature in China with its rich cultural background. Chinese fast food restaurants are generally located in busy urban areas, residential areas, and mobile fast food trucks; Some fast food restaurants can make an appointment by phone, book meals and other on-site services, which is very convenient to buy. When customers don't eat in fast food restaurants and need to pack and carry, fast food restaurants can also provide various convenient packing and take-away services. General fast food restaurants can embody the management mode of "customer first and convenience for the public".
Since 20 16, the scale of Chinese fast food market in China has maintained a steady growth momentum, from 564.8 billion yuan in 20 16 to 725.7 billion yuan in 20 19. In 2020, affected by the epidemic situation, the development of the Chinese fast food market in China was blocked. By 20021year, with the gradual control of the domestic epidemic situation, the scale of the Chinese fast food market in China had rebounded to 772.8 billion yuan, up 17.27% year-on-year.
As for western-style fast food, because of its characteristics of high calorie, high fat and high protein, the audience of western-style fast food is much less than that of Chinese fast food, and its consumer groups are mainly teenagers. In recent years, in order to further adapt to the China market, China western-style fast food enterprises such as McDonald's and KFC are trying new products with Chinese taste to enhance their competitiveness.
In terms of market scale, in recent years, the scale of China's western-style fast food market has maintained a slight steady increase between 200-250 billion yuan, and by 20021year, with the gradual control of domestic epidemic situation, the scale of the national western-style fast food market has also increased to 282.8 billion yuan, with a year-on-year increase of 18.77%.
—— For more research and analysis of this industry, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Fast Food Industry by Forward-looking Industry Research Institute.