The reason why no one has opened a medicated restaurant is that the profits of the medicated restaurant are meager.

The demand potential of medicated food restaurants is huge, but the supply capacity is limited. In recent years, although consumers have paid more attention to health care, due to the unsatisfactory publicity methods and intensity of medicated diet stores, consumers' low awareness, and the insignificant "curative effect" of medicated diets and other objective factors, As a result, this consumption is just waiting to be discovered, which leads to meager profits in restaurants, so no one opens a herbal restaurant.

The price of Chinese medicinal materials remains high, and the cost of restaurants is high, which makes operators have to add water into the production process in order to make profits. This in turn makes the already weak consumer group decline due to lack of trust. demand, thus leading to a vicious cycle. The threat to the development of medicated food restaurants mainly comes from fast food restaurants that adapt to the fast pace of life. With the acceleration of the pace of modern life, ready-to-order fast food restaurants have become the favorite of the public.

Suggestions on measures to expand the medicated diet catering market

1. Diversified publicity methods

Due to the characteristics of medicated diet and consumers’ dietary concepts, the promotion of medicated diet has become more and more popular. Promotion methods need to be diversified to vigorously promote the development of medicated diets. For example, it can be promoted through cultural promotion (such as filming TV series, producing public welfare films, etc.), which will not only increase domestic awareness, but also help promote our country's traditional culture. Of course, as for the cultural promotion method, given the current development status of the catering market, it is not realistic for businesses to do it independently, and government assistance is needed.

2. Specialization of the production process

An important reason that restricts the development of the medicated food catering market is that the production process of medicated food is unprofessional. In order to increase profits, some unscrupulous businesses use the guise of medicated food but actually make it. random. Therefore, on the one hand, relevant departments need to increase their crackdown efforts to prevent this type of phenomenon from happening; on the other hand, they can invite traditional Chinese medicine practitioners to sit in for consultation, take a pulse first before ordering, and make the production process, ingredient compatibility, etc. transparent to enhance consumer awareness. It also increases trust and makes the preparation of medicated meals more professional.