Just at the beginning of the year, Tesla officially dropped 20,000-48,000 yuan, directly killing the price to the lowest in history.

At the time when the country is retreating and the cost is rising, this drastic measure has triggered the most violent wave of price reduction in recent years.

BYD also bid farewell to a fuel vehicle with Qin and DM-i, which was promoted to 654.38+ 10,000, with a slight increase. It is even reported that all BYD models have preferential margins ranging from several thousand yuan to ten thousand yuan. ...

Just today, another one has been added to the queue of "Car Market Catfish": a zero sports car that was established less than 8 years ago.

At the new product launch conference of Zero Run in 2023, Zhu, the chairman of Zero Run, said: "We should redefine the car selection standard of 1.5-0.2 million."

The new prices of four zero sports car models announced on the spot also caused quite a stir:

Even the commune partners who are used to seeing big scenes are surprised. After all, the price of hybrid medium-sized SUV and medium-sized car is 6.5438+0.5 million yuan, which is unique in the market.

So, what new standard does the zero run give? Why not make money and make friends?

Today, let's have a good talk.

0 1. Translate, what is "surprise"?

The first surprise of this conference was the extended version of C 1 1, and the official price was announced.

The price is 14.98- 185800 yuan, almost all of which are fully equipped, which is lower than the pre-sale price by more than 1000 yuan, and the starting price within 15000 yuan is directly killed. If it is the owner who booked the car during the pre-sale period, he can get another discount of 4000. ...

You may not know what it's like to buy an almost fully equipped extended-range medium-sized SUV for less than 15. Actually, it's like an expression pack circulating on the Internet today:

We should know that the landing price of self-owned brand fuel vehicles with the same configuration and size is even higher than 654.38+0.5 million. The "noble" joint venture brand has to add another 30,000-50,000 yuan to open the store door of 4S shop.

This means that the extended-range version C 1 1 not only has lower fuel consumption, but also has a smarter cockpit. It also presents a battery pack of more than 20,000 yuan, which can bring the pure battery life of 180km!

Even compared with the compact SUV BYD Song DM-i, the zero-run C 1 1 is not inferior.

On the basis of the close price of the two cars, the extended range version of C 1 1 not only has a longer battery life and a larger space (after all, C 1 1 by going up one flight of stairs), but also has an intelligent cockpit with richer configuration and more advanced design.

If it weren't for the cockpit and industrial design of Huawei's HarmonyOS system, the M5, which cost an extra 65,438+10,000 yuan, would have been scraped on the ground by the zero run C 1 1. In the SUV with a price of 1.5-0.2 million yuan, it is not an exaggeration to call it the terminator.

What's more, the zero-run C1/extended-range high-profile model also has the highest pure electric range among hybrid SUV models at present-285 km, and only needs to add more than 10000 pieces on the basis of 180km version. ...

The next surprise is the pure electric version of C 1 1.

At the same price 15.58-2 19800 yuan, compared with the current models, it can be described as "reducing the price and increasing the allocation".

It not only improved the endurance of long-endurance and four-wheel drive models from 6 10/550km to 650/580km respectively, but also added a series of modeling, configuration and technical upgrades.

From the modeling point of view, the brand-new suede ceiling and panoramic canopy make the zero-run C 1 1 a little "weilai", while the exclusive optional package of the performance version not only makes the rims and brakes more beautiful, but also makes the zero-run C 1 1 run into the 4-second mark.

But to my surprise, Zero Run is really from the user's point of view when making new products.

This can be seen from several updated details. For example:

Seat comfort and seat massage are very popular with old car owners;

Backlight of USB interface and tailgate button:

Attract some suspension adjustments:

The rear LCD screen on C0 1 has been well received. ...

As Zhu said, Zero Run is like a "user's foundry", which gathers the wisdom of hundreds of thousands of zero sports car owners.

The third surprise is C0 1 pure electricity.

The most ridiculous thing is that the price of C0 1 is just like that of C 1 1, and directly enters the range of150-200,000 yuan!

This not only makes the zero-run C 1 1 the cheapest medium-sized and large-sized car at present, but also the product with the longest battery life within 200,000.

As the world's first mass-produced car adopting "CTC technology without battery pack", the zero-run C0 1 rear-drive version directly surpassed BYD Han, SEAL and P7 with a long battery life of 7 17km, catching up with Mercedes-Benz with 700+km.

And the price of 2,654.38+0.68 million yuan is 6,543.8+0 million yuan lower than that of competing models, in exchange for the same intelligent driving, intelligent cockpit and comfortable experience, and even better in some performances.

For example, equipped with front double-decker sound insulation glass, NAPPA leather steering wheel, front seat heating/ventilation/massage, etc., can enhance the luxury of the whole vehicle;

The electric adjustment of the rear seat, the heating of the rear seat and the one-button down function are very suitable for family members to sit comfortably in the back row.

It is not difficult to find that the product strategy of zero-run is to bring users 300,000-400,000 cars at the price of 654.38+0.5-0.2 million, and to build a comprehensive "iron bucket car" without short boards for the whole 654.38+0.5-0.2 million Volkswagen.

As the owner said, the biggest feature of zero running is to entrust the use function of luxury cars to more users.

However, there was one last surprise at the scene, that is, the sales pillar in the early stage of zero run, positioning the boutique car T03.

Last year, the cost of batteries rose at an unprecedented rate. A00 pure electric vehicle, Euler directly cut off the unprofitable black-and-white cat car, and the number of zero-running T03, Nezha V and small ants even rose from 60,000 to 80,000 to 80,000, which shows that the impact is far-reaching.

But this level is the most standard "just-needed model": users need a car with low cost, good parking, good driving and relative safety.

Of course, it would be great if the battery life could be longer.

So T03' s latest 200-kilometer version, with a price of only 59,900, is a blow to the panda mini just released next door:

In the price range of about 60,000 yuan, T03 not only has a longer wheelbase of 2400mm, larger rear and trunk space and four-door convenience, but also provides 17 storage space and multiple mobile phone charging positions in the car, and also supports fast charging.

The 403km version, 1 1,000 yuan, abruptly pulled the price of "high-quality new energy vehicles" back to the prefix 8, which seems to pull the time back to the beginning of 2022, when the price of lithium was not so crazy.

With a cruising range of 400 kilometers, even the top T03 equipped with L2 intelligent driving is cheaper than the low-profile models of Nezha V and Chery Ant 1000-8000 yuan. ...

& ltp This article is from the author of Easy CarNo.. Electric car commune, copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.