Among them, hot pot has become a major category in catering segmentation with outstanding achievements.
With the continuous emergence of new technologies and new formats, the catering industry is undergoing rapid changes.
The continuous upgrading of consumption, consumer differentiation and diversified dietary needs also put forward new requirements for the development of the hot pot market.
The insiders believe that the combination of new technologies in internet plus may bring new growth points to enterprises.
It is understood that in recent years, the catering industry has been developing by leaps and bounds, and the scale of the catering market has continued to expand, becoming an important force in the domestic consumer market.
According to relevant reports, the income of catering industry in 20 18 exceeded 4.27 trillion yuan, up more than 9% year-on-year.
Judging from the growth rate of turnover, the number of stores and the change of business area, the overall scale of large-scale enterprises continues to expand, and medium-sized and large enterprises are still in the stage of continuous expansion.
Among them, among many categories of catering, the unique business model of hot pot category with high standardization due to the growth of market demand and its expansibility has become an important category in the field of catering segmentation.
According to the survey data, the total revenue of hot pot market in 20 18 reached 875 billion yuan, which was more than half of that in 20 14. It is estimated that the revenue of hot pot in 20 19 will reach 960 billion yuan.
Even in the downturn of many physical stores, the hot pot industry has maintained a steady growth, and even some stores are now in long queues.
Due to the huge hot pot market, a lot of capital has been injected, which has promoted the rapid development of the hot pot industry and intensified the competitiveness of the hot pot market.
The industry believes that the application of new technologies and Internet has become an effective way to drain new consumption and develop new retail.
Driven by the Internet and logistics cold chain technology, catering enterprises have applied internet plus's new technology to actively promote the development of new retail in catering industry, and the combination of online and offline has brought new growth points to enterprises.
It is reported that a hot pot restaurant has upgraded its traditional restaurant through high-tech internet technology, launched a high-tech store and has officially opened. From ordering to preparing meals to delivering meals, all of them are robot services.
In fact, this technology restaurant launched by hot pot restaurant is very innovative. It uses super-large capacity in the overall structure, surrounded by 360 degrees, with a variety of themes to choose from, and the wall is fully automated, which can tailor-made exclusive services for consumers and bring customers a sense of service experience beyond ordinary imagination.
In addition, there are also hot pot restaurants that open smart restaurants and realize the application of high-tech elements such as robotic arms, food delivery machines, and audio-visual immersion experience.
In addition, a traditional hot pot restaurant clearly realized that consumption upgrading, new consumption patterns and living habits have changed.
Therefore, by introducing intelligent technology and equipment, such as intelligent cooking machine, dish-matching robot and dish-passing robot, the store has realized the transformation from traditional human service and menu ordering to intelligent online and offline ordering, bringing new dining experience to consumers.
A few days ago, at the 20 19 China Hot Pot Industry Development Conference, a food delivery robot attracted many people to stop and watch.
According to reports, this machine is a new exploration of enterprises in the deep integration of robot autonomous mobile technology and catering industry.
This machine mainly cooperates with in-store waiters to deliver food and collect tableware, which helps to improve service efficiency and reduce work burden.
It is understood that the average food delivery of a robot reaches 140 times/day, and 380 trays are delivered, and the number of dishes delivered exceeds that of manual work.
It is not difficult to see that China's catering industry is developing rapidly, the consumer market is escalating, and the demand for hot pot market is expanding.
It is estimated that by 2022, the total market space of hot pot restaurants will be nearly 800 billion yuan.
But at the same time, the catering industry is also facing various challenges brought by the new economy, new technology and new consumption.
Nowadays, the catering industry is increasingly competitive. In order to gain more shares, the important core is technology.
The combination of new technologies in internet plus can upgrade the traditional hot pot restaurant and increase the rate, which is the beginning of the innovation of the restaurant industry.