Sauerkraut beef noodle incident is Master Kong brand.
CCTV March 15 evening party live during the exposure of a number of typical instances of consumer abuse. But especially concerned about is the pickle pickling problem, a short time, "old altar pickles", "old altar pickle package is actually clay pit pickling" and other phrases on the microblogging hot search list. After the video of its sauerkraut buns production process was exposed, it was even more incensed, and Master Kong, the company to which the old altar sauerkraut beef noodles belonged, also became the focus of the crusade.
From the video shown at the gala, it was clear that the working environment at the pickle pickling operation site was extremely dirty, with a foul odor permeating through the screen. The problems exposed in the video alone are alarming. Vegetables in the cleaning workshop are casually placed on the ground, and the pickling area is an open pit without any aseptic measures. Workers even stepped on the vegetables with their bare feet and casually threw their smoked cigarettes on the pickles.
Introduction of the party:
The 3-15 Party (formerly known as the China Central Television 3-15 Party), known as the CCTV 3-15 Party, is an evening party hosted by China's China Central Radio and Television (CCTV), together with national government departments and the China Consumers' Association***. Since 1991, it has been broadcast on the evening of March 15, the International Consumer Rights Day, and is dedicated to safeguarding consumer rights and interests, standardizing the market economic order, and improving the laws and regulations by revealing and exposing cases of consumer rights and interests infringement in the life of the society.
The annual 3-15 Consumer Rights Day is not only the official crackdown on consumer rights and interests of the day, but also the majority of consumers look forward to the relevant regulatory authorities to unveil some of the unknown insiders of the moment. 3-15 inspection efforts are more and more, in the past few years, also uncovered a lot of hiding behind the cloth of the enterprise brand.