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What are the marketing channels

The first mode: forum marketing

Forum marketing, also known as BBS marketing, you can use forums such as network communication platforms, through text, pictures, video and other ways to disseminate the company's brand, products and services information, so that the target customers more profound understanding of the brand, the company's products and services, and ultimately to achieve the publicity of the company's effect, products and services, and to deepen the market awareness of the The effect of this is that the company's products and services can be publicized and the market recognition can be deepened.

The second mode: self-media marketing

Self-media is also one of the important ways of the whole network integrated marketing promotion. Since the arrival of the mobile Internet, since the media marketing, more and more individuals through the WeChat public number, microblogging, headlines, jitter, Baike number and other platforms, to promote their brands, companies and products, emblems using examples, use of knowledge, interest and life experience, etc. to spread the idea of the product and the product information of the marketing activities.

The third mode: event marketing

Event marketing has always been one of the most popular modes used by marketers, and one of the lowest-cost marketing modes, marketers need to carefully plan and implement events that allow the public to directly participate and enjoy the fun, and through such events to achieve the attraction or diversion of the public's attention, to improve, enhance the relationship with the public, and to shape the company's Shape the company's good image. Event marketing is low cost, fast spreading, wide audience, and can trigger mutual discussion and sharing among users, is one of the whole network marketing and promotion methods to rapidly enhance the visibility of enterprises and brands.

The fourth mode: word-of-mouth marketing

Word-of-mouth marketing is the subversion of all marketing, but also one of the most powerful marketing model, word-of-mouth marketing dissemination of the fastest, the application of the Internet interactive and convenient features, through the customer or the company's marketers to text, pictures, videos and other word-of-mouth information and interactive communication between the target customers, both of them on the brand, products, services and other related information to discuss, so as to deepen the target customers, the brand, products, services and other relevant information. Information to discuss, thereby deepening the impact and impression of the target customers, and ultimately achieve the purpose of network marketing.

The Internet platforms are closely linked, so word-of-mouth marketing is often carried out at the same time with other marketing methods, such as question-and-answer (Q&A) marketing, content marketing, knowledge marketing, self-media marketing, forum marketing.

The fifth mode: search engine marketing (SEM)

The basic idea of search engine marketing is to allow users to discover information and click through (search engine) searches to enter the website/web page to further understand the information he needs. When introducing search engine strategies, it is generally accepted that there are 2 levels of search engine optimization designed to be the main goal: to be included in the search engine, and to rank high in the search results.

Sixth mode: video marketing

Video marketing is mainly based on the video site as the core network platform, content as the core, creative-oriented, the use of finely planned video content to achieve the purpose of product marketing and brand dissemination; it is the combination of "video" and "Internet", with a combination of both. It is a combination of "video" and "Internet", with the advantages of both; it has the advantages of TV clips, such as strong infectious force, diversified form and content, and novel creativity, etc., and the advantages of Internet marketing, such as interactivity, active dissemination, fast dissemination speed, and low cost.

Video contains: TV commercials, network video, promotional videos, microfilms and other ways. Video marketing is ultimately a marketing campaign, so successful video marketing not only to have a high level of video production but also to explore the highlights of the marketing content.

Seventh mode: soft marketing (news marketing)

Soft marketing is also known as news marketing, soft: is more acceptable; text: article, through the major well-known websites or vertical website platform to disseminate some professional, journalistic and promotional articles, including press releases, in-depth reports, etc., the company's brand, characters, products, services, activities and projects related to news reports. The new marketing approach is to disseminate information to the public in a timely, comprehensive and effective manner by way of news reports.