It's not that PeaPod is too weak, it's that its rivals are too strong.

Pea Pod was founded in 2009, aura shrouded in origin, innovation workshop to pea pod invested 1 million dollars in the angel round, which at the time of the venture capital is not too prosperous situation, is definitely a thing to show off, at the time of the pea pod and even the product has not yet been officially on-line, pea pod 1.0 version until 2010 before the official launch of the name of pea pod cell phone wizard.

In terms of app stores, PeaPod was one of the first companies to take the lead when products like Baidu Mobile Assistant, App Store, and 360 Mobile Assistant were not even officially launched, and Xiaomi's first phone didn't even start launching until a year later, and cell phone makers such as Huawei, Vivo, and OPPO hadn't yet noticed the importance of app stores.

Similar products on the market include Anzhi Market, Bus Store, Palm Apps Hui, and Qifeng Download, etc. The app stores of cell phone manufacturers are Motorola's Smart Piece Garden, Lenovo Lephone Store, and Samsung's Sam-sung Apps, and the three major operations of China Telecom, China Mobile, and China Unicom have their own app stores as well, but PeaPod quickly outclassed them all! The first time I've seen this, I've seen a lot of people who are not interested in the apps.

The first important timestamp: 2011

PeaPod, at the front of the pack, soon had a real rival in the form of Tencent, which held a brand launch event for Tencent's app center at the Beijing Olympic Games International Theme Art Fair on September 6, 2011, and Tencent's app center was officially launched. The predecessor of Tencent Application Center was QQ Mobile Software Management, which had a history earlier than PeaPod, but this did not affect PeaPod's status. Two months later, Tencent App Center was renamed AppBao.

In the same year that AppBao was launched, there was also the 360 Mobile Assistant.

AppBao and 360 Mobile Assistant are known as the strongest rivals to compete with PeaPod in the future.

The second important event stamp: 2013

On August 5, 2013, WeChat version 5.0 was officially launched, and WeChat's first game, 打飞机, was also officially launched. In the third quarter of 2013, the combined monthly active accounts of WeChat and Weixin reached 272 million, and Tencent announced in October that the number of WeChat users had exceeded 600 million.

WeChat has been a strong driver of AppBao's comeback.

The iOS version of WeChat 5.0 went live first, and the Android version did not go live until August 9, and the debut of the Android version of WeChat was on AppBao, which means that Android users who want to play the game of playing airplane games will have to go to AppBao to download the latest version of the WeChat App to be able to use it, and in the WeChat user base of nearly 600 million users, AppBao has directly gained a large number of users, which has become the AppBao! The first thing you need to do is to get the latest version of WeChat to download the app and then you can use it.

In 2013, China's Internet has seen a historically rare event: on July 16, 2013, Baidu acquired 91 Wireless for $1.9 billion, shocking the industry.

91 Wireless has two important products in its hands, 91 Assistant and Android Market, with the former focusing on iOS and the latter on Android.

In fact, before the acquisition of 91 Wireless, Baidu aimed at the value of the application market, and in March 2013, Baidu Mobile App was renamed Baidu Mobile Assistant.

Since then, the Android market was quickly integrated into Baidu Mobile Assistant and users were imported into Baidu Mobile Assistant.

The crisis of PeaPod has begun to emerge at this time, and there are three big giants in front of it: Tencent, 360, and Baidu, which are the top ten Internet companies in China, and PeaPod is just a startup with a decent size. Baidu has a search engine, Tencent has a WeChat, 360 has a browser, and PeaPod doesn't have a strong backend.

Baidu's acquisition of 91 wireless, the use of WeChat's influence, PeaPod can only be quickly exceeded by these two products, however, the third and fourth position can also grab a grab.

The third important event stamp: 2015

January 8, 2015, pea pod released an open letter that in the absence of any notification, Baidu cell phone assistant blocked the pea pod, and hope that people who agree with the value of the Internet can be together with pea pod to make a sound, support pea pod, unfortunately, pea pod. The complaint did not get feedback, and since then for more than two years, Baidu cell phone assistant are not open to pea pods.

Baidu's shielding of pea pods is just the beginning, the real impact on pea pods is from the external environment changes.

Since 2015, the major cell phone manufacturers have been focusing on the construction of the application store, Huawei application market, vivo application store, OPPO application store, millet application store, although the user experience, Baidu cell phone assistant, pea pods, 360 cell phone assistant, the application treasure is still advantageous, but this advantage is not obvious, the cell phone manufacturer's application store is also growing, and. Cell phone manufacturer's application store is still pre-installed and can not be uninstalled, so far, cell phone manufacturers as the representative of the application store began to pea pods, 360 cell phone assistant, application treasure and other Internet companies, application stores, and not let it go.

After the awakening of cell phone manufacturers, the status of third-party app stores will be downhill, and pea pods did not escape.

Obviously, none of PeaPod's rivals are weak.

In addition to the external environment, Guo Jing's Internet circle believes that another reason for the decline of PeaPod is PeaPod's strategic mistakes.

In 2011, PeaPod had the foresight to launch a feature called in-app search, which is quite a bit like in-page search on the PC. The idea was very forward thinking, and if it was successful, it was also very imaginative, and it was not impossible to become the next Internet giant.

However, this road to in-app search was soon proven to be an unworkable road, Baidu, Tencent, Alibaba, and other Internet giants began to fracture, we all have the resources firmly in the hands, it is impossible to open up to the pea pods, video, music, online literature, and other Apps, have not been open to the pea pods to use the contents of the illusion of in-app search is completely shattered.

Later, the application treasure also tried this play, but unfortunately did not go through. And then, no one mentioned the big dream of in-app search.

After the strategic error of judgment in the in-app search, Pea Pod no longer has a forward-thinking strategy.

July 5, 2016, was sold to Alibaba at a price of $200 million. $200 million, it seems that Alibaba picked up a big bargain, but for pea pods, it is its "limited value".

200 million dollars, is the highest price of pea pods, before the four rounds of financing, the price did not break $ 100 million.