I. Organizer: school of economics and management
2. Organizer: Economic Management Club (emc)
Third, co-organizer: 58 degrees C creative drink chain
Fourth, the theme of the event: whimsical camp in creativity
5. Participants: All students in jiaying university.
Vi. Time and requirements for event registration: 1 1 month15th-19th.
(1) Participants from other colleges can register before 1 1 24th at the latest;
(2) The number of participating teams is 4 (regardless of gender, class and college);
(3) Teams need to have their own slogans and names, and at the same time unify the competition.
Clothing;
(4) The contestants from school of economics and management collect the registration form from the class monitor, who will hand it over to the society.
Staff;
(5) The contestants from other courts will register by e-mail, download the registration form from the club blog, fill it out and send it to the mailbox xxxxx.
VII. Activity Timeline
(1) Presentation: publicize this activity, explain the requirements of the work and the team, and answer the questions encountered by the contestants in participating in the activity.
problem
1, time: 1 1 month 19 (Friday) at 7:30 pm.
2. Location: Room 208, Xianzi Building
(2) Preliminary Competition (1 1 20th-26th of the month)
1, each team shall formulate a product marketing plan according to the specified product characteristics, marketing environment, team situation and other factors. (The details of the products will be announced on the club blog on the evening of 19).
2. Submission method of the product marketing plan of the player (written documents and electronic documents need to be submitted at the same time):
(1) written documents: directly delivered to the emc community office (Rongfage 1 building), printed in a4, and signed by the staff on duty for confirmation. (Duty time: 18:00—— 19:00)
(2) Electronic document: sent to the Economic Management Club (emc) email address: xxxxxx. Please indicate "Team Name+Contact Information" in the subject.
(3) Deadline: 1 1 26th of the month19: 00.
Since it is the Mid-Autumn Festival, as a traditional festival in China, we should embody the festival characteristics in WeChat marketing, not just as a gimmick. The eyes of the masses are discerning, and it is easy for everyone to feel whether it can really make consumers feel the beautiful meaning of the festival. The author once saw such a sentence: "advertising needs to give people a desire and make people look forward to it." The same is true when doing WeChat marketing. Only in this way can consumers have the desire to buy goods. Of course, this is just to provide you with a basic idea, so that everyone can consciously do the Mid-Autumn Festival WeChat marketing planning.
Specifically, in the whole Mid-Autumn Festival WeChat activity plan, the planner needs to have a clear idea: What points should be paid attention to in background analysis? What are the aspects of market analysis? What is the marketing idea? What are the good strategies for product marketing? What creative marketing methods are there for Mid-Autumn Festival? What are the promotion strategies? What kind of effect does the Mid-Autumn Festival WeChat activity need to achieve? These are the problems that need to be considered in detail when writing the marketing plan for Mid-Autumn Festival. However, these angles are all analyzed from the perspective of thinking. The following is how to deeply integrate the WeChat public platform to plan.
1, creativity
Creativity is the most basic standard of every planner. As a qualified WeChat marketing planner, we should be "half-hearted": confidence, determination and perseverance; Creative and willing. It is very important to have your own unique ideas. If you really don't know how to do it, you can quantify yourself, such as coming up with 30 ideas in one day, otherwise you don't eat, you have to force yourself, so that you can successfully write a good creative marketing plan for Mid-Autumn Festival, and make young WeChat users who pursue fashion feel refreshed.
From what aspects to think? The author believes that we can do it from the characteristics embodied in the WeChat public platform and the implication of the Mid-Autumn Festival. For example, when consumers open the corporate WeChat public platform, they can float some Kongming lanterns, click on Kongming lanterns and users can play solve riddles on the lanterns games, guess how many riddles they can get a refined moon cake, and share the results with WeChat friends circle to get customized moon cakes.
2. Preparation work
How to do the preparatory work? Collect relevant information, industry information, competitor information, understand the market situation, understand the background culture of Mid-Autumn Festival, and make corresponding data reports, so as to make this Mid-Autumn Festival WeChat activity planning reasonable and well-founded, and make the marketing plan targeted.
As far as I know, many companies have begun to plan the Mid-Autumn Festival WeChat marketing this year. Obviously, the market competition of the whole industry will be very fierce. Take the catering industry as an example, the catering outlets have expanded rapidly since 20xx. If you want to break through the tight encirclement and start brand characteristics through WeChat marketing activities, you must understand what preparations your opponents have made and how you should respond. Several restaurants nearby are doing Mid-Autumn Festival discounts. It is not only meaningless for you to make discounts again, but also you will fall into vicious competition.
3. Promotion time
The promotion time of activities is usually ignored by many planners. In fact, this is a very important factor. Is there any difference between doing activities from 7 am to 9 am and doing activities from 7 pm to 9 pm? Perhaps many planners have never considered such a problem at all, but this is precisely the focus of WeChat marketing in Mid-Autumn Festival. Imagine, what is the most frequent time period for consumers to use WeChat? From 7: 00 a.m. to 9: 00 a.m., office workers are usually not in the mood to read WeChat on their way to work, while students who are still in the summer vacation are probably not up yet. From 7: 00 pm to 9: 00 pm, it is just the time for everyone to rest, entertain and relax. If you play a fun game of the upcoming Mid-Autumn Festival, many people will be happy to participate.
4. Interaction
Why is WeChat marketing so hot? I believe the first reason that everyone thinks of is its strong interactivity. Xiaomi has been successful in this respect. Xiaomi's WeChat public platform has 9 customer service staff, which is equivalent to a small team. However, many companies don't even have customer service staff. If they still can't interact well with WeChat users during the Mid-Autumn Festival, then the Mid-Autumn Festival WeChat marketing will be difficult to succeed. For example, in the above-mentioned solve riddles on the lanterns game, users feel that the steps can be simpler or more interesting. Can the customer service staff collect these feedback information in time and reply to consumers?
5. Activity layout
The layout of the event is the overall control of the event. Whether to implement the Mid-Autumn Festival marketing activity through the secondary development of WeChat, or to attract users through story design and rich graphic news release needs the planner to consider clearly. If it is developed for children, the activity interface needs to be designed to be more lovely, so that all Mid-Autumn Festival pictures are cartoon, so that children will be interested in completing the WeChat marketing activities carefully designed by the company.
6, event gifts
When planning the Mid-Autumn Festival WeChat activities, people usually think of moon cakes. Can you make a fuss about other aspects? For example, beautiful Chinese paintings, Pu 'er tea that elders like to drink, hand-made small handicrafts with Mid-Autumn Festival stories and so on. Then it is displayed through the WeChat platform, and it is spread through the circle of friends with the powerful influence of WeChat. When friends, elders, wives and children receive these gifts, what they get is not only a surprise, but also the appreciation of artworks and the enjoyment of creative gifts.
7, activity effect statistics
The specific statistical form, what effects to analyze, what data to reflect the brand influence, whether to count the marketing effect of WeChat in days or in hours, all need careful analysis and thinking. After the statistics are completed, summarize the lessons of success or failure, and use them as the basis for the next brand promotion, so that all WeChat marketing activities are continuous, rather than separating the marketing plans of Mid-Autumn Festival and National Day.
Summary: In the process of Mid-Autumn Festival WeChat marketing, enterprises should take all aspects of details into consideration, make a comprehensive analysis, and make a deep analysis of enterprise products and WeChat marketing to help enhance the' traditional cultural connotation' of enterprise brands. In addition, you can also take an unexpected preventive measure to avoid other temporary situations to ensure the smooth completion of the entire WeChat marketing campaign.
Creative activity planning 3 I. Theme of the activity
Celebrate childhood, embrace happiness and fly dreams.
Second, the background of the event
On June 1st every year, various activities are organized all over the country to celebrate children's festivals. The Party and the government are very concerned about the healthy growth of children, creating a good environment for their life and study, so that the children of New China can thrive in the sunshine of the Party. Children are the future of the motherland and the hope of tomorrow, so the healthy growth of children is a major event related to the prosperity of the country and the nation. It is an important goal of the current educational reform to make students' personality develop healthily and fully.
Third, the purpose of the activity
The purpose of this activity is to bring a happy festival to left-behind children, let them harvest their happiness and laughter on Children's Day, and leave a good memory on their growth path. On the occasion of Children's Day, the volunteer service team of the School of Economics and Management of Northwest A&F University will prepare a wonderful party, and join hands with Wugong County Primary School and the children to spend the Children's Day, so that they can embrace their own festivals and show their optimistic and positive attitude towards life.
Fourth, the activity time
20xx May 3 1 day 14:30- 16:30
V. Venue of the event
Wugong county mingde primary school playground
VI. Organizer
Wugong Youth League Committee, Youth League Committee of School of Economics and Management of Northwest A&F University
Seven, the object of activity
All teachers, students and parents of Mingde Primary School in Wugong County
VIII. Activity Flow
(1) Pre-activity:
Hold a team meeting to determine the division of activities, assign each task to an individual, consider the possible unexpected situation of activities, make emergency preparations, and ensure the smooth progress of activities. All functional departments are required to prepare activities according to the assigned tasks to ensure that all preparatory work is implemented before the activities begin.
The development and organization of organizational activities are as follows:
① Motor set:
Responsible for the debugging of audio equipment, music control and camera shooting.
② Prize preparation group
Be responsible for counting the number, ranking and distribution targets of prizes.
③ Safety management group (except those with programs and tasks)
Responsible for the investigation and discipline management of all potential safety hazards of students.
④ Moderator
Prepare to host the lines and host them live.
⑤ Publicity activity group
Do a good job in publicity boards, announcements, (a) posters, banners and post-publicity work.
⑥ Appraisal Group
Responsible for the collection, ranking statistics and submission of achievements in activities.
⑦ Logistics Group
Can be properly coordinated and exchanged for logistics work.
⑧ Site layout group
Be responsible for the arrangement, collection and release of the table in the venue.
Pet-name ruby general manager of June 1st activities.
Responsible for guiding the activities of each group.
(II) Activity stage:
The activities are officially launched, and the main forms are as follows:
Link 1: Celebrate childhood and embrace happiness.
Program: (see annex)
Link 3: Flying dreams
(3) Late stage of activities
The department in charge of logistics will sort out the activity site, and the person in charge of the activity will exchange experience with the person in charge of the school, and all of them will return after the on-site sorting. After returning to school, carry out post-publicity and summary activities.
IX. Matters needing attention in activities
1, safety: act according to requirements, obey the arrangement of the person in charge, and do not act without authorization.
2, talk about civilization: consciously line up, not crowded, polite and modest.
3, talk about hygiene: do a good job of personal hygiene, do not litter, paper scraps, packaging bags and other waste, and can take the initiative to clean up the garbage around. After the activity, clean the activity place ...
4. Be disciplined: dressing the, abide by all regulations and ask for leave.
5, strengthen the sense of responsibility, to ensure no accidents.
X. Activity Budget
item of expenditure
Expenditure budget (yuan)
remarks
vertically-hung scroll of calligraphy or painting
80
prize
120
Balloon ribbon
30
Activities publicity and props
30
total
260
XI. Conclusion
Children's Day is a festival that every child looks forward to. A June 1 activity may change a child. This change stems from self-confidence. Popularizing love to every child and making children grow up in happiness is the goal we want to achieve by holding this activity. At the same time, college students, as young people who have not yet entered the society, still retain a valuable innocence. Children's Day activities planned by college students can better meet the needs of children. I hope that through this activity, I will leave a good memory for the children.
Appendix:
Activity program
1. Chorus June 1st International Children's Song
2. Song skewers
Big windmill-Little girl picking mushrooms-Grandma's Penghu Bay-Happy clapping songs.
Step 3 dance
4. Drama-"Happy Birthday, Grandma"
5. Game interaction
(A) tug-of-war group games
Rules of the game: Before the start of the game, each team should be prepared according to the requirements. After the start of the game, the athletes should make efforts to pull the other team across the river line stipulated by the stadium to win. To decide the outcome of three games, the first game must be decided by drawing lots in advance, the second game will be exchanged, and the third game will be decided by drawing lots.
(2) A small human activity
1.
Rules of the game: Prepare a ping-pong ball and a ping-pong bat. The contestants put the ping-pong ball flat on the ping-pong bat and walked along the table. Go to the finish line and get a prize if you don't lose the ball. (The contestants make a circle along the table within the specified time. ) (* It is more difficult to place the table in grades 4-6 1-3, and it is best to have a straight line).
Step 2 guess riddles
Rules of the game:
1, riddles are rich, simple and interesting, including crossword puzzles, animals, plants, place names, idioms and so on. Participants will tell the host the answers to the questions they have guessed, and if they have guessed correctly, they will score points.
2. Each question is limited to guessing 1 time, and the one with the highest final score wins.
6. Sign language performance-"Love is in my heart"
7. Crosstalk-Three and a half sentences
8. Instrumental performance-guitar solo
Tuanwugong County Committee organizes young volunteers.
Caring for Left-behind Children's Activities Planning
I. Theme of the event
"Celebrate childhood, embrace happiness and fly dreams"
Second, the activity time
20xx May 3 1 day 14:30- 16:30
Third, the venue of the event
Wugong county mingde primary school
Fourth, organizational units
The Communist Youth League Committee of Wugong County, Mingde Primary School, and the Communist Youth League Working Committee of School of Economics and Management of Northwest A&F University
V. Contents of activities
Cultural performances and game interaction (see the program for details)
Sixth, the specific division of labor
1, venue layout and activity props
Responsible for the layout, putting away and putting away of the table, hanging banners, and preparing props for interactive games (the primary school is responsible).
2, student safety organization and management
Responsible for the investigation of all potential safety hazards of students and the discipline management of students during the activities. (Primary school is responsible)
3, cultural performances (by the primary school and the Northwest A&F University School of Economics and Management Committee is responsible for)
4, the host of cultural programs (by the Northwest A&F University School of Economics and Management Committee)
5. Prize preparation
Responsible for purchasing prizes for students' activities, counting the quantity, ranking and distribution targets (by the Youth League Working Committee of School of Economics and Management, Northwest A&F University)
6. Audio equipment (coordinated and arranged by the Communist Youth League Committee)
7. Remarks The activity time is about two hours, and the specific time is adjusted according to the cultural performances.
Appendix:
Activity program
3. Chorus 61 International Children's Songs
4. Song skewers
Big windmill-Little girl picking mushrooms-Grandma's Penghu Bay-Happy clapping songs.
Step 3 dance
4. Drama-"Happy Birthday, Grandma"
5. Game interaction
(A) tug-of-war group games
Rules of the game: Before the start of the game, each team should be prepared according to the requirements. After the start of the game, the athletes should make efforts to pull the other team across the river line stipulated by the stadium to win. To decide the outcome of three games, the first game must be decided by drawing lots in advance, the second game will be exchanged, and the third game will be decided by drawing lots.
(3) A small human activity
1.
Rules of the game: Prepare a ping-pong ball and a ping-pong bat. The contestants put the ping-pong ball flat on the ping-pong bat and walked along the table. Go to the finish line and get a prize if you don't lose the ball. (The contestants make a circle along the table within the specified time. ) (* It is more difficult to place the table in grades 4-6 1-3, and it is best to have a straight line).
Step 2 guess riddles
Rules of the game:
1, riddles are rich, simple and interesting, including crossword puzzles, animals, plants, place names, idioms and so on. Participants will tell the host the answers to the questions they have guessed, and if they have guessed correctly, they will score points.
2. Each question is limited to guessing 1 time, and the one with the highest final score wins.
7. Sign language performance-"Love is in my heart"
7. Crosstalk-Three and a half sentences
8. Instrumental performance-guitar solo
Creative activity planning article 4 Yan Garden in March, the smog is gone, and spring warms the earth. March, for you, remember this festival with your heart; A week, for you, carefully prepare this feast. The annual Girls' Day series of activities of the Girls' Department of Peking University Student Union, with seven gifts and seven styles, is our sincerity and our wish. On this warm and full of surprises, let colorful colors decorate the scenes in memory. Happy Girls' Day, a your festival and a your feast, so stay tuned!
First, Lansheng's secluded valley is unknown, and the guest species Dongxuan has left my fragrance (from Su Zhe's "Planting Orchids" in the Song Dynasty)
-Blessing girls.
Purpose of the activity: On a special day, a special blessing is given to the most special one. Different blessings represent different thoughts. Pink flowers convey the warmth of friendship, and red apples convey the blessing of peace. At the moment when the blessing reaches her hand, the happy atmosphere of Girls' Day is also rendered.
Activity time: March 1 day-March 7.
Organizer: Guangxi University Student Committee
Organizer: Discipline Inspection Department of Student Committee of Guangxi University
Activity content:
1, 1 2: 00 ——13: 00,17: 00 ——18: 30 in Little Square, East, on the west campus.
2. Bookers are open to all western college students, regardless of sex. Reservations are limited to girls. The order should record the name, college, class, dormitory and contact information of the reserved person. If the blessing cannot be delivered due to incorrect information registration, the organizer will not be responsible.
3. The first 100 flowers are free to be booked and delivered to the door, and the remaining flowers and apples are charged the cost (including the packaging fee).
4. On the day of Girls' Day, that is, from 8: 00 am on March 8, send someone to send flowers or apples to the designated girls in each dormitory, and send a festive blessing: Happy Girls' Day!
Second, the crystal curtain is breezy, and the roses are full of fragrance (from Gao Pian's "Mountain Ningxia Day" in the Tang Dynasty)
-opening ceremony of girls' day
Activity time: March 13 (Sunday) 9: 00 am-10: 00 am.
Venue: under the big banyan tree
Activity flow:
1, opening performance: classical dance
2. Introduce the guests present, the student representatives speak, and the leaders of the Youth League Committee announce the official start of Girls' Day.
3. Guest performance: performance of national musical instruments
4. Guest performance: national costume catwalk
5. The organizer prepares eight colors of heart-shaped cards (red, yellow, blue, green, orange, purple, white and black), and the school leaders draw one of them as lucky color, and the staff will send roses to the girls who wear lucky colors (more than the whole body 1/3 color) that day. (***30 branches)
1, wish to start
By the stream of years, you can pick up many shining lines of poetry and those words that you dare not say when you are on your lips. Here, you can summon up courage; Here, you can speak freely; Here, you can get it off your chest!
Small wishes carry great hopes, and there are you and me ...
Time:
Venue: Big Banyan Tree
Activity content:
(1) wishing session: set the first two trees in the office building as wishing trees, set up a booth, and give each girl a wishing card to hang on the trees.
(2) Blessing link: Let the passing girls write down their hopes and blessings on the exhibition board.
(3) Ribbon code: The blessing person writes the message on the ribbon prepared by the organizer and hangs it on the tree, and the blessed person goes to find his own blessing ribbon.
(4) Paper cranes show friendship: Blessers can personally fold the paper cranes, write their own blessings on the paper cranes and paste the paper cranes on the ribbons prepared by the organizers in advance, so that the smart paper cranes can fly with blessings!
2. Girls' Day Exhibition Board
Six years of ups and downs, those memories, the days we walked together are still so clear, and those beautiful figures are still shining in our memories. Let's review yesterday, do well today and look forward to tomorrow!
Time:
Venue: roads on both sides of the big banyan tree
Content: including the introduction of girls' day (2 pieces) and the college section (one college and one edition)
3, national characteristics goods hypermarket
Activity content:
Take the college as a unit to attract the sponsorship of businesses such as articles with national style and national characteristics (including women's articles such as clothing and jewelry), and conduct a one-day product sale in 6B Little Square and the streets.
Activity time: March 20xx 13.
Venue: 6B Little Square area.
Creative Activity Planning Chapter 5 I: Activity Purpose
The fourth week of November is Thanksgiving Day, a traditional western holiday. In order to strengthen college students' gratitude consciousness, we especially use Thanksgiving Day to let students see with their eyes, listen with their ears, and feel what gratitude culture is with their hearts, so as to cultivate a feeling of gratitude in their own hearts, and we can face it with a grateful heart no matter how we treat our parents, teachers, friends or opponents. Then, they will understand that life is a mirror. If you cry, she will cry, and if you laugh, she will laugh. When you are grateful, life will also give you brilliant sunshine, arouse students' gratitude and let them express their true feelings.
Two: the theme of the event
Be grateful to those who love you, and repay those who love you.
III: Activity Time
IV: Venue
V. Activity preparation
1, buy various kinds of cardboard and candles and make them into cards or notes.
2. Prepare an exhibition board and decorate it to become a gratitude board.
3. Post posters to publicize the significance of gratitude and the content of this activity, encourage everyone to be grateful, and contact the school radio, hoping that they can publicize this activity on the radio and play the song of grateful heart repeatedly on Thanksgiving Day.
4. Pull banners to publicize and organize the Youth Federation to publicize in various departments.
5, collect pictures about grateful parents, teachers, the motherland and so on.
6, photographer photography, sound, lighting and debugging of the venue.
7. Please wait for leaders, sponsors and parents of students at the party.
VI: Activity Content
The first one (two weeks): Initiate gratitude advocacy in the whole school, and offer blessings to people around you by calling, texting, writing letters and chatting, bringing gratitude. That is to say, students can call their parents and send text messages to greet them on Thanksgiving Day. Thanksgiving wishes and sincere thanks to teachers and friends.
Encourage students who advocate being far away from home to write a letter of gratitude to their parents in advance; Distribute cardboard to let students write down the most ideal person or thing to be grateful for, and then stick it on the gratitude board; Organize all departments to sign banners, and then hang banners to make gratitude deeply rooted in people's hearts;
The second (7 days): gratitude speech contest, which covers: touching events experienced by yourself, feelings for those who helped you, people to thank, or affectionate stories about gratitude that happened around you, etc. The time is about 3-5 minutes.
For the scoring rules of the speech: the depth of the speech, the expression of the speaker, the instrument, the speed of speech, and the recognition of the audience.
Scoring rules: full score is 10, superficial content is deducted 1 0, nervous stage fright is deducted, 3 points are deducted for forgetting words, 1 0, speech speed is too fast, and 2 points are not allowed to be deducted for articulation.
15 was selected in the preliminary round-20 people entered the final round, and 6 people were selected in the final round. There will be a recitation performance at the party. Awards will be presented at the end of the party.
Thirdly, Thanksgiving evening is held, and the programs of the party are centered around gratitude. The programs include: Grateful Heart Sign Language Performance-Piano Accompaniment, Grateful Drama, Grateful Sketch, Grateful Reading-Grateful Singing-Mother, Father and Friends.
Interactive session: "Choose two viewers to call their parents on the spot to say hello". In the middle of the party, the leader extracts the cards of the first link and reads out the contents. As an interaction in the middle, the host announces congratulations and sponsors. After the party, the leader will issue a speech contest certificate. The leaders met the performers, took a group photo and sang "Dedication of Love". Then fly a gratitude balloon in front of the science and technology building.
2. Time schedule:
VII: Activity funds
Budget the activity funds in advance, and arrange the outreach sponsorship of the Youth Federation.
Eight: Matters needing attention
1, pay attention to personal safety.
2. Arrange personnel and prepare articles before the activity.
3, the maintenance of order at the party.
4. The backstage staff arranged the order of the actors' appearance.
IX: Summary of activities
Summarize this activity, verify and report the funds, and hold an activity summary meeting.